F E L D M A N   C R E A T I V E
WAYS A
DIGITAL
MARKETING
CONSULTANT
CAN HELP GROW
YOUR BUSINESS
32
F R E E   &   I N F O R M A T I V E
R E S O U R C E S
The Title of the Resource Will Be Here
[and the media type too]
Clic...
D I G I T A L   M A R K E T I N G   B A S I C S
MARKETING STRATEGY01
The Planner for Growing Your Business for Effective
Online Marketing  [Strategy workbook]
Effective d...
BRAND
IDENTITY
02
Branding speaks largely to your
company’s visual identity including
factors such as your logo, color
sch...
WEBSITE
03
Your website is the hub of
your digital marketing
activities. Each page should
have a purpose and practical
buy...
S E A R C H   M A R K E T I N G
SEARCH ENGINE
OPTIMIZATION
04
Most buying journeys begin with
search. Two-thirds of all searches are
conducted with Google...
PAY-PER-CLICK
ADVERTISING
05
Achieving success with SEO
generally requires time and
persistence. If you need to produce
we...
C O N T E N T   M A R K E T I N G
CONTENT
PLANNING
06
Nearly every digital marketer in
the world realizes content
marketing is the fabric of their
search an...
BUSINESS
BLOGGING
07
The blog is the centerpiece
of most companies’ content
marketing efforts. Effective
planning for your...
GUEST
BLOGGING
08
Contributing blog posts to
authoritative websites in your
industry is one of the best ways
to increase y...
CURATION
09
Curation is presenting the works
and ideas of others. But it’s not
cutting and pasting stories from
around the...
CONTENT
PROMOTION
10
Most digital marketers post content
and then dispatch a few updates
via their social media channels,
...
WRITING
People go to websites to read. Even in cases where they may go to
watch, look or listen, the experience usually in...
REPURPOSING
CONTENT
12
Content marketers often claim their
biggest challenges include
producing engaging content
consisten...
M U L T I M E D I A
VISUAL
MARKETING 
13
Online visual marketing
includes images for web pages
and social media including
photos, illustration...
PRESENTATIONS
 
14
Slideshows and other types of
digital presentations can
become a powerful part of
your media mix. Linke...
VIDEO
Video can help boost your success in social media and search, generate
leads and increase conversion. And it’s no lo...
PODCASTING
Podcasting is another great medium you can jump into with minimal
equipment and begin making a personal connect...
INTERACTIVE
CONTENT
17
As a marketer, you succeed
not when your audience
consumes content, but when
it acts upon it. As su...
WEBINARS
18
Marketers consistently rate
webinars as one of their most
effective tactics. They can deliver
wide reach cost-...
S O C I A L   M E D I A   M A R K E T I N G
SOCIAL MEDIA
PLANNING 
19
The arbitrary selection of social
media channels and content
sharing isn’t bound to produce
mean...
MARKET
RESEARCH
20
Social media is the ultimate
market research tool because it
enables you to easily monitor
and “listen”...
ONLINE
ADVERTISING
21
Online advertising can include pay-
per-click programs, social media
ads, retargeting, display adver...
INFLUENCER
MARKETING
22
Savvy digital marketers
cultivate relationships with
influential leaders in their
field or related...
M A R K E T I N G   A U T O M A T I O N
EMAIL
MARKETING
23
Email remains the most
pervasive medium and tends
to produce the highest ROI.
It’s private, personal an...
MARKETING
AUTOMATION
24
A marketing automation
platform will reduce the
time and effort required to
execute many of the ta...
ANALYTICS
You need analytical insights to master the science of marketing and
improve your ROI. With marketing analytics, ...
TESTING
26
Testing is a vital component
of practicing data-driven
marketing. A variety of
marketing tools make it easy
to ...
C O N V E R S I O N
CONVERSION
27
While increasing traffic is an important
goal, increasing your conversion rate
can play a bigger role in imp...
LEAD MAGNETS
28
Lead magnets are free offers you
make to inspire the people
consuming your content to join your
email list...
LANDING
PAGES
29
Think of a landing page as a
“response page” for a specific
campaign. Its singular objective is
to achiev...
SOCIAL
PROOF
30
You elevate the persuasion
powers of your landing pages (or
any page) with social proof,
which are passage...
S K I L L   B U I L D I N G
TRAINING
& TEAM
BUILDING
31
As a marketer, you’ll often
outsource to experts to get the
resources you need to maintain
or ...
32 PERSONAL BRANDING
I’m glad you’ve made it to the final listing, personal branding,
the subject of The Road to Recogniti...
F E L D M A N   C R E A T I V E
LET'S PUT
DIGITAL
MARKETING
STRATEGIES
TO WORK
FOR YOU
Get in touch today
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LEAD MAGNETS 28 Lead magnets are free offers you make to inspire the people consuming your content to join your 32 Ways a Digital Marketing Consultant Can Help Grow Your Business

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LEAD MAGNETS
28
Lead magnets are free offers you
make to inspire the people
consuming your content to join your
email list and/or provide useful
information. There are a huge
variety of lead magnets you can
develop including eBooks, guides,
checklists, mini-courses, templates,
tools, and product-based offers. An
effective lead magnet not only
builds your email list, but also
positions you as an expert in your
field.
What is a Lead Magnet? [Article]

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