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31 Must-Read Social Media Marketing Articles



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31 Must-Read Social Media Marketing Articles

  1. 1. 31 Must-Read Social Media Marketing Articles
  2. 2. so cialm e diae xam ine r.co m http://www.so cialmediaexaminer.co m/31-must-read-so cial-media-marketing-articles/ 31 Must-Read Social Media Marketing Articles By Cindy King Published December 31, 2013 Are you looking f or rich and insightf ul blog posts to boost your social media marketing? We asked our writers to share their f avorite social media blog posts. What f ollows is a gold mine of content you can apply to your marketing in 2014. # 1: Enlarge Your Digit al Foot print f or More Ef f ect ive Online Market ing I love this post by Barry Feldman because it emphasizes content promotion (which is all-important) and includes a comprehensive list of specif ic actions. It’s a great overview f or beginners. But the pros may also f ind a f ew tactics they aren’t using. It’s a great piece of writing. As usual, Barry is approachable and direct. Not a word is wasted. It’s one of the great posts of 2013 f or both style and substance. Andy Crestodina, strategic director of Orbit Media. And y Cre s to d ina
  3. 3. With of all last year’s changes in the social media space, there are so many articles to choose f rom! But one article that resonated with me was Rand Fishkin’s A Visual Guide to Keyword Targeting and OnPage Optimization. Every blogger knows that it’s important to optimize their pages properly, but it’s hard to keep track of everything you need to do with on-page optimization. In this article, Rand clearly lays out the most important parts of onpage optimization. He uses an inf ographic and also gives details with visual examples to explain his points. T hough some of the points are highlevel and complex, he breaks them down so they’re easy f or beginners—as well as advanced SEO prof essionals —to understand. Rachel Sprung, product marketing associate at HubSpot. Enlarg e Yo ur Dig ital Fo o tp rint fo r Mo re Effe c tive O nline Marke ting . # 3: Tell Your Business St ory, One Blog at a Time Back in April, I came across Mike Alton’s article, Tell Your Business Story, One Blog at a Time. As someone drawn to the idea of storytelling, I love the way Mike approaches the subject matter, practicing what he preaches by telling a compelling story about storytelling. Rac he l Sp rung
  4. 4. Sure, the connection between storytelling and business blogging has been made bef ore, but what dif f erentiates this article f rom others f or me is: A great lead-in photo of Tom Hanks f rom the movie Apollo 13 (never underestimate the power of images!) Quotes f rom a f ew other stand-out movies and how those lines “touched us and taught us something…and we A Vis ual G uid e remember them to this day.” For example, “Toto, I’ve got a f eeling we’re not in Kansas anymore.” to Ke ywo rd Targ e ting and O n-Pag e O p timiz atio n. Mike suggests that storytelling is one of the most effective purposes of a business blog. He outlines six dif f erent kinds of stories businesses can tell: 1. How you got started De b b ie He mle y 2. How you work 3. Teach with a lesson—using rich, authentic stories 4. Communicate vision 5. Demonstrate values 6. Overcome objections As storytellers, Mike reminds us to be genuine, paint a picture with words, bring the audience into the story and keep them in mind. All highly valuable points to take with us as we write our way into 2014! Debbie Hemley, freelance writer and social media coach. # 4: Is Yout ilit y t he Fut ure of Market ing? Te ll yo ur b us ine s s s to ry, o ne b lo g at a time .
  5. 5. My f avorite post of 2013 is Jay Baer’s Is Youtility the Future of Marketing? It’s becoming increasingly dif f icult to get the attention of a prospective customer. At the top of the sales f unnel (i.e., when the potential customer makes f irst contact with you), Jay outlines three ways of getting attention: Top of mind awareness Ian Cle ary Frame of mind awareness Friend of mine awareness Top of mind awareness is an expensive marketing technique that uses constant marketing, so when the person is ready to buy they will think of you. Frame of mind awareness is also called inbound marketing. T his is where you produce content that helps you get found through search or on social channels, so when a potential customer is looking f or your product or service, they are attracted with content and converted over time. Jay also talks about a third option that he calls friend of mine awareness. T his is where you provide something of real value to the customer. For example, Is Yo utility the Future o f Marke ting ? you build an app that provides a usef ul service. It may be expensive to build the app, but it’s so usef ul that prospects become attached to the brand. T hey view the brand dif f erently because your app adds real value. Jay calls this Youtility. What I really like about the post is that it shows a new direction f or marketing. We can all provide “Youtility” to our potential customers and stand out f rom the crowd. Jay’s book, Youtility, provides all you need to know about this new f orm of marketing. Ian Cleary, founder of RazorSocial. # 5: 6 Facebook Report ing Tools f or In-Dept h Analysis of Fan Pages
  6. 6. T his is one of those posts where every single word is important and educational. In other words: I actually read the whole thing! What I love most is that it speaks to a more advanced Facebook marketing audience and digs deep into how to analyze a Facebook page. Many businesses are on Facebook just to be on Facebook, but there are plenty of tools that can show the impact of the social network. Kristi Hines explains them here, showing admins how they can demonstrate to bosses and colleagues the results they’re getting. Plus it has a lot of pictures and I love articles with pictures! J im Be lo s ic I’d heard of all six tools mentioned in this post, Simply Measured, Socialbakers, Sprout Social, Rival IQ, Cyf e and Google Analytics , but I didn’t know just how valuable each tool could be. T his post really breaks down the of f ers, options, f eatures and benef its of each tool so you can choose which one(s) will work best f or your business. Jim Belosic, CEO of ShortStack. # 6: How t o Grow a Billion-Dollar B2B Growt h Engine T he most valuable blog post I read in 2013 was HubSpot— How to Grow a Billion-Dollar B2B Growth Engine. HubSpot is known f or championing the 6 Fac e b o o k Re p o rting To o ls fo r In-De p th Analys is o f Fan Pag e s . push toward inbound marketing and has long been great at using content marketing to drive leads. However, there has never been a good case study on how they’ve done it and what led to their success. I really enjoy blog posts that are backed by data and use specif ic examples because they allow me to start thinking about new ideas. T hese posts also serve as motivation f or me as an entrepreneur. Eric Siu
  7. 7. partnership program, there’s enough in here to spark at least one actionable idea. Eric Siu, founder of Growth Everywhere and COO at Single Grain, a digital marketing agency. # 7: 13 Charact erist ics of Human Brands If I narrow down to one social Hub Sp o t—Ho w to G ro w a Billio n-Do llar B2B G ro wth Eng ine . media article that really shaped and guided me in 2013, it was this blog post by Pam Moore the Marketing Nut: “13 Characteristics of Human Brands.” It was like getting a bucket of cold water splashed in my f ace! It wasn’t a strategy post. It was about the philosophy of lif e and business—not a “how-to” post, rather a “who are you?” post. It caused me to think long and hard about the core values, guiding principles and “human side” of our business. Mike G ing e ric h
  8. 8. I loved this post because it spoke to the heart of social media f or business! Social media is SOCIAL—it’s about people and relationships. It’s person to person, not object to object or transaction to transaction. Pam wrote passionately about this, cutting through the f luf f , getting past all the data-mining and f ormulas and making a simple, clear point: It’s about being real, authentic and human. T hat’s the core of social media f or any business. Mike Gingerich, co-founder of TabSite. # 8: 11 Cont ent Market ing Lessons Learned From 20 of t he Top 100 Blogs Neil Patel’s blog is a mustread f or content marketers and SEO prof essionals because he goes straight to the point and values the power of data over gut f eeling. T hese 11 tips are 13 Charac te ris tic s o f Human Brand s . instrumental to growing a prof essional blog’s audience. I had to learn them on my own when I started working on Nitrogram’s content strategy, and now they all sit together on this list! Following these tips will not only help you become a better writer and improve the impact of your own efforts, but will also improve your productivity. You’ll get more done by outsourcing ef f iciently. Thib aut Davo ult
  9. 9. Should you f ocus on your blog post’s body? Sure you should; that’s what brings value to your readers. But what’s a strong article worth if no one clicks your headline? Thibaut Davoult, head of content marketing at Nitrogram. # 9: The Top 7 Social Media Market ing Trends That Will Dominat e 2014 One of the most valuable posts I read this year about social media was T he Top 7 Social Media Marketing Trends T hat Will Dominate 2014 by Jayson DeMers. I f ound this post valuable because it clearly identif ies many of the social media marketing developments that are important f or brands and small businesses in the coming year. Yearly roundup posts are of ten f illed with f luf f , but Jayson’s post touches on 11 Co nte nt Marke ting Le s s o ns Le arne d Fro m 20 o f the actionable trends that business owners and marketers must take note of if they want to remain relevant in the ever-changing marketplace. To p 100 Blo g s . I learned about the continuing importance of Google+ and Google authorship, f urther stressing how companies need to f ocus on content to make an impact across their digital properties. Google is merely aligning with companies that are creating quality content, which Jayson helped outline nicely. Brian Ho nig man
  10. 10. Brian Honigman, freelance writer and content marketing consultant. # 10: Social Media St ardom: 7 Lessons Market ers Can Learn From Digit ally Savvy Celebrit ies One of my f avorite posts of the past year comes f rom Ekaterina Walter, who shared Social Media Stardom: 7 Lessons Marketers Can Learn From Digitally Savvy Celebrities. T he overarching theme is to focus on your audience and not yourself. T his is a powerf ul lesson f or any organization engaging on social media. I really like the concept of building a tribe of brand advocates as a classic quality-over-quantity strategy, The To p 7 So c ial Me d ia Marke ting Tre nd s That Will Do minate with the upside being that in social circles, quality can actually beget larger quantity as the hardcore f ans are likely to be your biggest inf luencers. 2014. Ben Pickering, digital marketing executive who has worked with many of the world’s top brands. # 11: 9 Persuasion Lessons From a 4-Year-Old Be n Pic ke ring
  11. 11. sound smart (all of the time), but because we usually don’t get into our customers’ heads during the contentcreation process. T he article 9 Persuasion Lessons From a 4-YearOld not only gives us 9 valuable tips we can use today, but also a perspective that brings us back to our own youth, when things were much more simple. Bringing out your inner child while writing can of f er great results f or your audience. I learned that af ter I write or record anything, I need to review the content as if I were my own customer reading it AND make sure it’s simple enough that a child would know what I’m asking them to do. Greg Hickman, founder of Mobile Mixed. So c ial Me d ia Stard o m: 7 Le s s o ns Marke te rs Can Le arn Fro m Dig itally Savvy Ce le b ritie s . # 12: Twit t er Files f or IPO—What it Means f or Users, Invest ors and Social Media Without a doubt, the biggest social media event of the year was Twitter going public, which had a big ef f ect on social media marketers on both short- and long-term f ronts. G re g Hic kman
  12. 12. Brian Solis wrote a great piece f or marketers about the IPO’s impact on media, society and business, “Twitter Files f or IPO—What it Means f or Users, Investors, and Social Media.” T he post helped me understand the business effects the IPO will have on the network. Advertising on Twitter will become more viable f or the company, and theref ore more valuable f or marketers as well. As Twitter accumulates more data and the network grows, the platf orm becomes more approachable by both big brands and small businesses. As f or what’s next, Twitter is committed to improving mobile engagement and mobile ads, with relevant acquisitions 9 Pe rs uas io n Le s s o ns fro m a 4-Ye ar-O ld . such as MoPub. As a public company, Twitter’s business decisions will strike a unique balance between monetization and user experience. Lior Degani, co-founder of Swayy. # 13: What Everybody Missed About Hummingbird: Social Signals Lio r De g ani
  13. 13. social. T his article expands on how in the past Google has had technical issues that impacted social signals as a ranking f actor. Enge highlights a recent study that showcased how Google+ share links hadn’t actually impacted ranking in the past, indicating that while historically links have been a driver in SEO, social signals will become more prominent. T his piece illustrates how experts who specialize in particular topics should and can be recognized based on their online credibility. Twitte r File s fo r IPO —What it Me ans fo r Us e rs , Inve s to rs and So c ial Me d ia. While this post is relatively straightf orward, it endorses the notion that social will inf orm search to a higher degree in the f uture and that to rank in Google, you must build social media credibility. Stephanie Shkolnik, director of social media at Digitaria. # 14: How t o Sell on Facebook: A Det ailed, 9-St ep Guide For business value, I would recommend Jon Loomer’s How to Sell on Facebook: A Detailed, 9-Step Guide. Ste p hanie Shko lnik
  14. 14. Jon’s practical step-by-step guide compiles tactical details on how to create highly targeted Facebook ad campaigns that ultimately result in sales conversions. I loved the article f or Loomer’s insightf ul strategies such as: Setting up conversion pixels to track results Creating unpublished posts (to a/b or multivariate test) Targeting by email, lookalike and connection Tracking and optimizing your ads What Eve ryb o d y Mis s e d Ab o ut Humming b ird : So c ial Sig nals . I loved it even more because it walks you through the process with clear language and easy-to-understand screenshots. Facebook ads have proven to be an ef f ective way to reach our market, so knowing how to use the tools (with strategic tips) has been very valuable. Krista Bunskoek, content marketer at Wishpond. Kris ta Buns ko e k
  15. 15. # 15: This So-Called Digit al Lif e: ReEvaluat ing t he Value of Time Spent in Social Net works T his post by Brian Solis really captures the other side of social media—the side that isn’t of ten talked about, but is still very important to keep a handle on. While this article really looks at how our teens are using social media and how it inf luences them, some of us older f olks are f eeling just the same way. It can af f ect us all like a shot of dopamine (a neurotransmitter that helps control the brain’s reward and pleasure centers). Each time we post something and get a reaction such as a like—or better still, a comment—it gives us pleasure. So we do it again and again and again. Ho w to Se ll o n Fac e b o o k: A De taile d , 9-Ste p G uid e . It’s not that we f eel like we need a digital detox; we’re in control. But that doesn’t stop us enjoying the f eeling. Just like opening a box of chocolates. We don’t intend to eat them all in one go, but to enjoy one or two straight of f because they give us pleasure. We like them. Linda Coles of Blue Banana is a sought-after speaker and LinkedIn influencer. # 16: Social Media St rat egy in 8 St eps Lind a Co le s
  16. 16. I love Jay Baer’s 8 steps post because it lays out a roadmap to easily f ollow to start building a platform f or social media strategy. Taking away the idea that small businesses and companies “do” social, Jay instead f ocuses on how they can “be” social—an important distinction to make, given how powerf ul our social communications have become. As Jay points out, I think it’s obvious that too many businesses f ocus on the tactics and tools they can use to do social media, all the while f orgetting to actually listen to their audience or utilize the metrics to help them measure and track their goals. What stood out to me the most in Jay’s post, and a valuable takeaway f or my own social media strategy, is the This So -Calle d Dig ital Life : Re -Evaluating the Value o f Time Sp e nt in So c ial Ne two rks . idea that we need to become more human. Putting yourself out there as a relatable human being versus an entity is a great way to break down any existing barriers there might be between you and your potential audience on social. John Lee Dumas, founder and host of EntrepreneurOnFire. # 17: 10 Biz Owners Who Are Doing Rad Things Wit h Images J o hn Le e Dumas
  17. 17. media blogs. It was this one on visual marketing by blogger Karen Gunton f rom Build a Little Biz. With the rise of Instagram and Pinterest, visual marketing has become a higher-prof ile social media strategy f or small businesses. Karen takes a whole lot of overwhelm out of visual marketing f or small businesses who do it all themselves. She doesn’t f eature big corporations or high-prof ile social media stars. Instead she f eatures real people and real little businesses, and that makes the content easy to relate to. I love this blog post because it shows you how to brand all of your visuals, tools, templates and worksheets in a particular style. While I do illustrate many of my own social media visuals, I hadn’t thought about taking a mixedmedia approach. Something to have f un with in 2014. I f elt ref reshed af ter reading this post and my brain is now f ull of new ideas on how to use visual marketing to better relate to my f ollowers on social media. So c ial Me d ia Strate g y in 8 Ste p s . Cas McCullough, founder of Content Marketing Cardiology. # 18: LinkedIn Et iquet t e Guide: 20 Do’s and Don’t s I f eel that the single most helpf ul social media post f or me was LinkedIn Etiquette Guide: 20 Do’s and Don’ts. Cas Mc Cullo ug h
  18. 18. T he blog post provides helpf ul tips on how to create real relationships with people on LinkedIn and practical tips on what you should never do. To top it of f , it also has a beautif ul inf ographic of all the tips. I love this article because I’ve put a lot of these tips into practice and have seen positive results. I’ve made some great contacts within the Pinterest marketing community through LinkedIn, and it’s led to a lot of guest blogging opportunities and interesting discussions. T he tip that I like the most is about sending a LinkedIn welcome message that delivers value to your contacts. T his can be a message that provides a link to your latest ebook or a report that’s helpf ul to your LinkedIn connections. Vincent Ng, president of MCNG Marketing and a Pinterest marketer. 10 Biz O wne rs Who Are Do ing Rad Thing s With Imag e s . # 19: Facebook Market ing: From 2,500 t o 1 Million Fans in Just Two Years T he most valuable social media blog post f or me, published on the Crazy Egg blog, was called Facebook Marketing: From 2,500 to 1 Million Fans in Just Two Years. Vinc e nt Ng
  19. 19. your business. Specif ically, there are three things that I really liked about this post: Grounded in reality: T his post is based on a real case study of Appliances Online Co. Takes you behind the scenes: T his post shows you things that aren’t usually discussed about a successf ul social media operation. Relatable to most businesses: T his article does a terrif ic job of highlighting the grassroots marketing strategies that most businesses can relate to and utilize to see truly ef f icient results. Linke d In Etiq ue tte G uid e : 20 Do ’s & Do n’ts (Info g rap hic ). Adeel Vanthaliwala, co-founder of Incentivibe. # 20: Breaking Down t he Four Ms of Inf luence Market ing f or Bet t er ROI T he post that truly made me reevaluate my perspective about online inf luence is Danny Brown’s Breaking Down the Four Ms of Inf luence Marketing f or Better ROI. Ad e e l Vanthaliwala
  20. 20. Instead, I started to focus on connecting with the real influencers: people who will motivate my customers along the sales f unnel, ultimately to the purchase decision. Kimberly Reynolds, co-founder of SocialNotz. # 21: A Scient if ic Guide t o Writ ing Great Headlines on Twit t er, Facebook and Your Blog In 2013, this f abulous post f rom Leo Widrich at Buf f er was the one that I ref erred back to the most. Leo’s post is packed with hot tips for getting more mileage out of your social media marketing. I love that it includes some really clever ways to structure your Twitter and Facebook headlines, not just on your blog. Fac e b o o k Marke ting : Fro m 2,500 to 1 Millio n Fans in J us t Two Ye ars . My key takeaways: Don’t just post images, “post pictures that are meaningful without having to read any text next to it.“ Test your blog post headlines f irst on Twitter and Facebook (Leo shows you how). Use language that makes your headlines “pop.” Leo lists the 20 most retweetable words—the words most likely to get traf f ic f or your blog post—and makes a case f or including numbers in your headlines (the bigger the better). T he importance of writing how-to articles, which of course has been a key to the Kimb e rly Re yno ld s
  21. 21. success of Social Media Examiner T here are hundreds of blog posts that I read and love every year, but if you want to be successf ul on social media, do what I did: bookmark, ref er to and apply some of the tips in this post in 2014. Donna Moritz, founder of Socially Sorted. # 22: 32 Expert s Share Their Best Blog Post Promot ion Tips One of my f avorite social media blog posts in 2013 was 32 Experts Share T heir Best Blog Post Promotion Tips f rom Kristi Hines at Kikolani. In this post, Kristi gathers 32 best practices f rom the experts on the most ef f ective ways to promote your blog content through social media and beyond. You will undoubtedly recognize many of the experts whom she asked to contribute to the post. Bre aking Do wn the Fo ur Ms o f Influe nc e Marke ting fo r Be tte r RO I. I really enjoyed reading the insights of these successf ul contributors and also picked up some great tips f or my own blog promotion strategies! Stephanie Sammons, founder of Build Online Influence. Do nna Mo ritz
  22. 22. # 23: 51 Irresist ible Social Media Tool and Technology Tips Ian Cleary has done a terrif ic job taking his RazorSocial blog f rom zero to 100 miles per hour in just under 18 months. He’s done it by creating amazingly helpf ul blog posts like 51 Irresistible Social Media Tool and Technology Tips. T he post is classic Ian Cleary, packed with helpf ul inf ormation that is not only relevant but also actionable. If you want to see how to take a blog f rom nothing to something in just a year and a half , and you want to learn valuable social media tips in the process, you can’t go wrong with this blog post and Ian’s blog. A s c ie ntific g uid e to writing g re at he ad line s o n Twitte r, Fac e b o o k and Yo ur Blo g . Jamie Turner, founder of the 60 Second Marketer. # 24: 52 Unique Ways t o Creat e Social Media Magic I loved this post because it reviews a lot of the basics that we all should be doing, but it also gives some great insights into the nuances of specif ic platf orms. Ste p hanie Sammo ns
  23. 23. Rebekah’s easy-tounderstand style f or beginning or advanced social media marketers. I especially like the tips f or Pinterest and Google+ (two emerging platf orms with enormous SEO opportunities). T hese are tips I’ll be implementing immediately! Katie Lance, CEO/owner of Katie Lance Consulting. # 25: Empowerment Market ing: Advert ising t o Humans as More Than Just Self ish Machines I discovered Jonah Sachs this year while studying storytelling f or my degree in Media Psychology. T his blog post on Fast Company is an excerpt f rom his book, Winning the Story Wars, and outlines what he calls empowerment marketing. It’s a f resh take on how companies need to craf t messages that empower consumers instead of making them f eel inadequate. He reveals the tactics of the inadequacy approach and explains why they no longer work on social media–savvy consumers. 32 Exp e rts Share The ir Be s t Blo g Po s t Pro mo tio n Tip s . T he article also lays out specif ic empowerment marketing tactics that social media strategists and community managers can use to connect with their audience. His tactics will help you inspire, motivate and reach the core values of your target audience. Each tactic outlined is supported with evidence f rom real campaigns f rom brands like Nike, Dove, Apple and Volkswagen. J amie Turne r
  24. 24. Lisa Peyton, a leader in the field of digital marketing who serves as editor at So c ial Me d ia Tip s : 51 Irre s is tib le So c ial Me d ia To o l and Te c hno lo g y Tip s . ThoroughlyModernMarketing.com. # 26: Ten Visibilit y Tips f or Google Plus I loved this guest post and inf ographic by Stephan Hovnanian, Ten Visibility Tips f or Google Plus, that he created in October f or Denise Wakeman’s site. Katie Lanc e
  25. 25. sums up 10 tips f or the platf orm. Since Google+ has some distinct f eatures and cultural dif f erences f rom the other social media outlets, I appreciated learning f rom a pro how to take advantage of them to get more engagement and boost visibility. I particularly appreciated the tip about posting to communities vs. posting only to your prof ile. It’s a great way to get some traction on your posts, particularly when you’re just starting out on G+ and don’t have many f ollowers. Louise Julig, Social Media Examiner’s case study writer, freelance writer and former engineer. # 27: Taking t he Long View: Social Media’s Real ROI When it comes to social media, many businesses simply want a clear ROI they can calculate. It’s a topic that continues to occupy marketers who want to track every single dollar that their social media ef f orts have generated. 52 Uniq ue Ways to Cre ate So c ial Me d ia Mag ic . In this blog post, Ian Lurie explains why social media’s ROI is actually all about the longterm, f rom great customer service through a company’s social media channels to improving the overall opinion of your brand. Lis a Pe yto n
  26. 26. term ROI, Lurie’s point is that these activities have big-time growth implications. Or as he puts it: “T he long-term payof f is huge.” Bryden McGrath, social media coordinator at Precor Incorporated. # 28: How t o Find More Cont ent Ideas Than You’ll Ever Be Able t o Creat e I love this post because it addresses one of the biggest challenges f or businesses in regards to social strategy: content ideas. Let’s not f orget that the blog is probably the most important and underutilized social media tool out there, and content is its f uel. Without a constant source of high-quality, original content, your overall social strategy will suf f er. Emp o we rme nt Marke ting : Ad ve rtis ing to Humans as Mo re Than J us t Se lfis h Mac hine s . What I learned f rom this post is that many of us have far more to say than we probably ever realize and it’s up to us to pull these ideas and topics out of the deep recesses of our unconscious minds. Peter Shallard takes a deep dive into the psychology of content success and poses three questions to help content creators and social marketers dig deep and never run out ideas to write about. Lo uis e J ulig
  27. 27. Shallard also reminds us that the basics matter more than ever: “writing magnetic headlines, building irresistible narratives and f ocusing on good writing are still important.” But by continuing to ask yourself the three simple questions he proposes in the post, you’ll get great ideas flowing and have “an unlimited source that you can craft into brilliance.” Timeless advice f or social media and content marketers alike. Jason Miller, senior content marketing manager at LinkedIn. # 29: The St ory Behind t he Numbers: Social Media Research Having read extensively on the subject in 2013, I loved Te n Vis ib ility Tip s fo r G o o g le Plus . the Internet Advertising Bureau’s (IAB) research on proof of ROI f or social. While those of us “in the biz” are of course aware that social is a powerf ul medium f or businesses, it’s not always simple to convince clients of this. Bryd e n Mc G rath
  28. 28. business owners are naturally skeptical about such claims. T he study claimed that f or every $1.64 spent on social, the return is $5.47 (converted f rom GBP to USD), which is a signif icant ROI. Of course, not everyone agreed with the study. Bryan Urbick of the Consumer Knowledge Center pointed to a Pepsi campaign that suggested otherwise. I really liked the research as it led to f urther research and allowed me to get a grip on understanding why the debate on the value of social remains. T his also gave rise to a better understanding of how tools such as CRM can help. Kerry Butters, founder and director of markITwrite. Taking the Lo ng Vie w: So c ial Me d ia’s Re al RO I. # 30: 46 Expert s Share Their Top Social Media Management Tools T he single most valuable blog post I read on social media in 2013 was an article titled, 46 Experts Share T heir Top Social Media Management Tools. J as o n Mille r
  29. 29. right tools to help do the job. T his article teaches about a lot of the social media tools that are available to help manage the day-to-day time spent on social media. What I enjoyed most was learning about the dif f erent tools many of today’s social media prof essionals are currently using and where those tools can be applied to help execute a successf ul social media strategy. Christian Karasiewicz, founder of FB Marketing University. # 31: Blog Opt imizat ion: How t o Opt imize Your Blog Unlike many social media marketers, Andy Crestodina can be geeky (in a good way). Ho w to Find Mo re Co nte nt Id e as Than Yo u’ll Eve r Be Ab le In this post, Andy lif ts the hood on Google Analytics to show bloggers how to get their posts to rank better. If it works f or top bloggers like Gini Dietrich of Spin Sucks, it’ll work f or you. to Cre ate . Heidi Cohen, chief content officer at HeidiCohen.com. What do you think? Which one of these is your favorite? Please share your comments below. Ke rry Butte rs
  30. 30. Ta gs : cindy king, s o cia l m e dia , s o cia l m e dia blo g po s t , s o cia l m e dia m a rke t ing, s o cia l m e dia s t ra t e gy, s o cia l m e dia t ip The Sto ry Be hind the Numb e rs : So c ial Me d ia Re s e arc h. Chris tian Karas ie wic z
  31. 31. 46 Exp e rts Share The ir To p So c ial Me d ia Manag e me nt To o ls . He id i Co he n
  32. 32. Blo g O p timiz atio n: Ho w to O p timiz e Yo ur Blo g .