3. My main portfolio project is:
Teaser trailer
with 2 ancillary projects:
Film magazine cover
film poster
4. The genre(s) of my main project is:
• Genre: Drama
• and the title is Modelphilia
• and the target audience is people age 16 – 35, C1 - E
(Students).
5. So I have researched as follows:
• Model 1 • Model 2
6. What I learned from this was…..
(develop as required)
• Design aspect 1 • Design aspect 2
- The Girl is placed in the middle between the - The use of strong contrasting colours such as black
men because she is what they both want. She and white are extreme opposites which is unusual.
realises her sexual power over men and uses This perhaps sets the tone for the emotional
this to her advantage. This represents women thriller.
as being objects used for sex. - Most important aspects are the Movie title and
- Negative representation of teens, they are the actors names.
spending their time unproductively just laying - Women judged on their sexual attractiveness.
about.
7. For my main project….
• the target audience is……..(men and women age
16 – 35, C1 - E Students)
• and here is how I arrived at this conclusion:
• It’s the kind of movie that has a moral undertone that can be targeted at young people who can
relate to it. Young people in the western world are typically conscious of their appearance and
fashion sense so they may be attracted to this kind of movie. This is because they are challenged
to think what if they were in the actress shoes or maybe they can relate to this and take a
preferred viewing. Conversely, men and women that are against the sexualisation of women
would take an oppositional viewing.
• The teaser trailer relates to real life issues that are in real life media today. The view that women
are there to be looked at it addressed in this teaser trailer. The modelling industry conforms to
this theory that women are sexual objects and this relates to women between the ages of 16 –
35. The image of beauty had been socially constructed to be youthful and so aiming this trailer at
an older age group would be incorrect.
8. Target Audience
• Here is an image of how I imagine
a typical member of my target
audience.
• Their characteristics are:
• More likely to be female
• Young (age 16 – 35)
• Fashion conscious
• Likely to be working class
9. What I learned from audience feedback about
planning my main task
• I have learned the importance of music in a movie trailer. I have learned that music forms a basis
for the films identity. This lead me to research the different types of music and decide what genre
would suit an emotional drama. I handed out a paper based questionnaire and the general
response what I should use slow paced music. The second most popular option was pop music and
the third was rock music. Therefore I will act on my feedback and use a slow song to complement
my teaser trailer.
• After I showed my class our teaser trailer they explained to me that I must include text that is
either more animated or more visually attractive. I learned that using a plain formal font might not
be suitable for an emotional drama like mine. I feel that I have impressed my audience for the
initial stages by the variety of camera shots I have used. I showed my class the storyboard and
some people liked the reality of the camera shots, they looked dramatic. Whereas others stressed
that I should include more actors or actresses if possible. My storyboard showed the mise en scene
of each scene and that it was based in London. The inner city surrounding
• Here are some quotes from my feedback sample:
• Elizabeth: I like the way that your camera shots reveal different locations in the background
• Leone: The lighting on some pictures are too bright.
• Joshua: There should be pictures of more than one person. This would make your movie more
eventful.
• Shane: The timeline of your storyboard really tells a story. I think next time you should take
pictures at different times of the day for a more realistic story telling effect on your audience.
10. Here are 4 original photographs for
the newspaper or storyboard……
11. I modified each photograph; here is
the original next to the final version:
• The aim of this photo is to give the viewer the characters point of
view. It shows how the character is dreaming of one day looking like
that. This appeals to the viewer who is most likely female so she
can relate to the character.
12. And the second one:
• The aim of this picture is to make the viewer feel more involved as if
they were standing behind her. This appeals to the audience as the
viewer can relate to being self critical.
13. And the third one:
• The aim of this picture is to show the characters emotions. The
picture is darkly lit which sets a negative tone. The character is
depicted as being unhappy/spoilt which is exactly how teens are
represented today.
14. And the last one:
• This picture depicts the character as being lonely and unsatisfied.
Despite the fact that bright lights sets a positive tone she’s still
unhappy with her image. The target audience can understand a
women's insatiable appetite for beauty.
15. What I learned from audience
feedback about my main task
• The audience was generally pleased with the variety of camera shots I used. This conforms to the
hectic nature of real life teaser trailers and taught me that I should create my trailer to be the
same. I also learnt that the females were more intrigued and more responsive than the males in
the classroom. The overall view was that we had a good variety of camera shots but our trailer
could have been more impactful.
• I learned that the transitions were to slow and was in in rhythm. As we didn’t have music in our
draft it was difficult to time when to cut from scene to scene. Once we added a slow paced song
we cut scenes in a more suitable order, After observing the trailer on Adobe premier we listened to
our feedback and made all the transitions to last no longer than half a second. This made our
main task flow more naturally. This taught me the effect that rhythm has in a teaser trailer. I
learned that keeping the audience engaged was vital as any drop in rhythm might make the
viewer disinterested.
• Here are some quotes from my sample:
• Eddie: Your trailer would have been better if you used more attractive text and music.
• Lola: The camera angles look nice but without music it doesn’t entertain me.
• Lauren: The opening is innovative it leaves me guessing about what will happen next. However
certain scenes play for too long and I think they would be better if cut down.
16. Professional Model 1 for Ancillary 1
The masthead is the largest text, it’s red and stands
out and relates to the feature film . The image of the
gun and the use of red complement each other for
this special edition. This attracts its target audience
which is likely to be men between the ages of 15 –
24 due to the action and violence.
Its background is taken straight from the set of the
movie so the magazine is like a precursor to the
movie and sets the tone for the movie. The image
introduces the main character of the movie and
subliminally introduces the magazine to the target
audience.
The layout of the text entices the reader to buy the
magazine. There is 6 images which hints at a target
audience that prefers pictures rather than text (men).
The use of exclamation marks and a thick bold font is
suited to men. The largest cover line is about the
movie on the front cover and its the most important
aspect of the cover. The banners at the top and the
bottom contain additional information that is useful
for the reader.
17. Professional Model 2 for Ancillary 1
• I have learned that the majority of film magazines
use an actress or actor to attract its readers as
they are placed a layer in front of the masthead.
The tagline is smashed like a glass which might
hint at the violent nature of the film which would
appeal to its target audience of action loving
fans.
• The background has been graphically edited so
that it looks animated. This unique design
creates a dynamic, lively feel that would appeal
to a man who typically more active.
• The colour scheme consists of blended futuristic
colours such as Orange, metallic silver, metallic
black and grey. These colours create a synthetic,
unnatural tone and adds mystery and may
appeal to a mature target audience.
• The layout is hectic as there is a lot going on yet
it is structured well. T
18. This is my ancillary task 1
• This is how it appeals to target audience
• The aim of this magazine is for my audience to
make a preferred reading therefore using the
main actress as the model appeals to its target
audience. The cover lines relate to the feature
film and contains the inside scoop which would
attract all movie fanatics.
• The image addresses the target audience
because she resembles them in terms of
appearance and social class. She is clearly
fashion conscious and judges herself on her
looks. This conforms with the male gaze theory
that men look women appear, women are there to
be looked at. This appeals to the heterosexual
man and women who are self critical. The
magazine costs £3.50 which hints that its made
mainly for the working class.
• The inclusion of quotes creates the impression
that you are a part of the conversation which
appeals to the target audience.
19. This is how key concepts link main
task and ancillary task 1
• My film magazine represents the young British teenager to be superficial and vulnerable. This
conforms to and contradicts real life representations of London's teens today. This is because
they are portrayed as being mouthy and confrontational when in fact they are insecure and
defenseless. The model in my ancillary task 1 represents an inner city girl who places money
and her looks before her morals which agrees with the negative representation of teens in
London.
• Drama is expressed through the use of bold colours in the main task and the film magazine.
My trailer is generally dark which sets a nervy tone. This plays on the viewers emotions as
does the white and red on my film magazine. Red is associated with war and danger and
black symbolizes mystery and emptiness. This being on a pure white background is
significant because it symbolizes the stains and imperfections . Young women are portrayed
as sexual objects.
• The narrative concept regarding my teaser trailer is that as the protagonist is introduced to the
audience she begins to reveal more of her feelings and emotions to the viewer. Her character
takes form over time where as the concept of time is shortened or removed completely
because her character in text form is much more difficult to interpret. The audience is unlikely
to know if she fits the villain role or the protagonist role of Vladimir Propp’s theory.
20. What I learned from audience
feedback about ancillary task 1
• I learned that my background was too plain and boring. I left it white so that the attention was
directed at the image and the cover lines. I learned that I made a mistake with the design of my first
draft. I used only two colours (black and red) and I used a plain white background. This might not
have appealed to the younger end of my target audience. I also learned that the layout of my
magazine was suitable. My colleagues told me that I correctly placed the most important cover lines
on the left hand side and I was correct to place the extras and additions on the right hand side.
Finally, I learned that my fonts were too plain and did not draw enough attention. The people that
stressed to me were 18, 19 and 20 years of age so this was the view of the younger audience.
• Here are some quotes from my sample:
• Folake: Next time you should have more than one image on the front cover, for example you could
have put screenshots of the movies being advertised.
• Tia: You could have included a third colour to make the film magazine look more appealing.
• Dominic: I like the font of your main cover line and its bold outline, It looks theatrical and suits the
magazine.
21. Professional Model 1 for Ancillary 2
• I learned that the most important aspects of the poster
are the actors names, the movie title and the release
date as they are in a larger text than the producers
names. The website, production companies and credits
are also on display however they are smaller and less
important.
• This poster introduces the main characters through the
title. Using famous actors and actresses is important
because this is how the majority of fans are attracted.
This layout is impressive and innovative which may
attract viewers to the movie. The tagline and the release
date are in different outstanding colours to entice the
viewer without revealing to much information.
• The poster is designed to focus around the title and the
image at the same time. This original design sets a
positive tone and the audience should look forwards to
watching the movie just as I am. The darker colour
scheme adds mystique which should appeal to the
audience.
• I leaned that the poster is effectively an advertisement
for the movie so it must be pleasing to the eye. I will try
to incorporate this into my poster.
22. Professional Model 2 for Ancillary 2
• I learned that the poster teases viewers with small
details of the movie will be without giving too much
information. This a movie concerns the life of a
fashion magazine editor. The text is specific to the film
and the image has been altered to stand out to the
viewer. The font is smaller compared to other posters
which could suggest that the actors names are less
important than the image. I learned that the common
code of a film poster is that the image is the focal point
and must epitomise the movie. This is effective
because the high heel is a powerful, controversial
image that should attract the viewers like feminists to
make an oppositional or negotiated viewing.
• The colour scheme of red, black and white symbolise
purity, power and confidence. This subconsciously
represents the main character and sets the tone for the
movie. Red is a colour that can seduce the viewer just
like the actress seduces in the movie.
• The layout of this is similar to mine except there is a
lot more free space. It is more structured which may
hint at an older target audience. Half of the shoe
perhaps denotes that only half of the story is being
told. I gathered inspiration from how this poster links to
the movie.
23. This is my ancillary project 2
• The main actors are displayed and the audience
would be familiar with these household names
and more likely to watch the film. The actors
names are larger than the producers names and
logos because they attract and appeal to the
audience.
• The colour scheme of black and gold with some
red symbolises mystery, wealth and sex which
relate to the modelling and fashion industry. The
layout focuses around the image. The title
defines the movie whilst the text accentuates the
image much like clothes would accentuate a
models physique.
• My picture is the ‘body’ of my poster and is
aesthetically pleasing so that it to appeal to
western women who typically like fashion and
high heels. High heels are also used by the
mainstream media as a tool for the sexualisation
of young women which perfectly coincides with
the model industry which is why I chose it. My
poster has been designed to fit the mainstream
idea of what it means to be a woman.
• The coming soon is enlarged to remind the
audience of the release date.
24. This is how key concepts link main
task, ancillary tasks 1 and 2
• My film magazine links to my film poster by using similar backgrounds. The aim of this was create a
house style that my target audience would become accustomed to. The colour of the backgrounds
are different shades of grey. They both represent the working class young man or woman that lives
in London. The young people in my target audience can especially understand this as there is
currently record high figures of unemployed young people, their prospects for the future is grey. The
credits of my teaser trailer is presented on a gritty, dark wall which represents the underworld of a
large city like London. The tagline on my poster “ Life is hard in the concrete jungle’ addresses this
directly.
• The genre of the media products are drama which regards controversial issues such as drug abuse,
alcohol abuse, anorexia, etc. The concepts link all products together as the actress is clearly slim in
the film magazine yet she still pulls at her fat or lack of fat in the teaser trailer. The film posters
image is all about improving the female body image. Heels make the actress look taller, slimmer and
her feminine body parts are enhanced. All media products promote the same theories to highlight
the shortcomings of woman's bodies. This in turn will keep the target audience buying my products
and making the publishing company as much money as possible.
• The narrative aspect links both media products together as they both agree with Roland Barthes
codes. The text in both the film poster and the film magazine needs to be unravelled before the
audience can discover the different meanings and viewpoints. My film poster and magazine
relates to the deconstructed narratives. The narrator usually positions the audience into a
particular relationship with the characters or images of the media product. I believe this is how
these tasks are linked.
25. What I learned from audience
feedback about ancillary task 2
• I learned what to use to attract the target audience to a media product. I conducted a
small questionnaire for five people to engage my audience and discover what they
liked and disliked. These are some quotes from my sample:
• Jessica: I like the use of the colours, they are simple yet bold.
• The text that says ‘coming soon’ at the bottom could be more visible.
• Pauline: The picture itself is a powerful image and tells a story by itself.
• The title is plain and doesn’t really pop out and catch the eye.
• Matthew: The tagline and the zebra-printed shoe work together nicely.
• There is a lot of free space that could have been used to make the poster more
outstanding and the font used for the actors names Is plain.
• Amber: The merging of the colour white and grey for the background looks nice.
• I think the image should be more creative and the tagline should be stretched along
the width of the poster rather than boxed in.
• Casey: I like how the actors names are placed around the shoe and the poster is
simply constructed and not too hectic.
• The image could have been taken without flash because I can see the light reflecting
off the shoe.
26. Changes made in the re-draft of
main task
• We added music to coincide with the teaser trailer. Slow music is used in real media
products to tug at the heartstrings of the viewer. The use of the guitar encourages the
viewer to feel sympathy for the actress.
• Secondly, the text used was changed to a more forceful dramatic text:
Desperation
DESPERATION
• The aim of this was to conform to the conventions of real teaser trailers by making
our trailer as dramatic as possible.
• We also shortened the time the text trailer so that it was more eventful. The text
informs the viewer however video and audio are more impactful on the viewer.
27. Changes made in the re-draft of
ancillary task 1
• I moved the model in front of the masthead so that it looked similar to real life film
magazines. This showed that the actress and the movie is the main attraction not the
masthead. This assimilates my magazine to real life magazines. Using famous actors to
attract a fan base is what real life media distribution companies do so my changes have
made my film magazine more realistic and more commercial.
• I resized the text depending on their importance. The cover lines regarding my feature film
are written in a larger font size and they are written in a different, more attractive font. I
also added more cover lines so that the film magazine looks more eventful and so that
there is less dead space. I slightly changed the colours of the text to make the magazine
more attractive.
• I added a grey background to my magazine as it was previously white. I changed it
because my feedback suggested it was too plain. I wanted to keep the background plain
so that the focus of the film magazine would be the cover lines and my movie in particular.
I inserted a grey image and moved it to the last layer to make it the background.
28. Changes made in the re-draft of
ancillary task 2
• I didn’t change my ancillary task 2 too much because of the positive feedback I
received from my target audience. I simply changed the text at the bottom and its
colour from coming May 19th to coming soon. I done this because my poster was aimed
to remind the audience to be aware that my movie is coming soon . I learned that most
posters do not give so much information other than websites where they can read more
and follow the movie until it is released.
29. How my 3 products work together
to appeal to target audience
• The actress in the main task is introduced as the protagonist because the audience is on her
side, they feel sympathetic for her and so they support her. The antagonist is symbolic in the
main task as she is seen consuming alcohol and drugs. This links to the young target audience
that are stereotyped and negatively represented in the media to abuse alcohol and drugs. The
model in the film magazine appears to be vain enough to wear the loud, attention seeking
footwear and irresponsible enough to abuse drugs in the teaser trailer so all products link
together.
• The film poster represents the fashion conscious teen. Where the high heel is the main attraction
of the poster much like the high heel is the main attraction and most expensive part of a woman's
outfit. I also think that young people can relate to the use of a sorrowful colour like grey. Grey
represents the stressful life of a typical Londoner.
• My media products work together to appeal to its target audience which is people between the
ages of 16 – 35 through representational issues. The dress code of the model on my film
magazine is very youthful and glamorous and so is the image on my film poster. High heels are
worn by women of all ages however glamorous shoes are more suited to younger women. Young
men are represented by their location as clips in the teaser trailer shows the hustle and bustle
that young people especially can relate to. The working class person is represented as a scene
shows the average sized house that the model lives in.
• My teaser trailer conforms to the generic expectations of a teaser trailer as text , audio and video
are all used in unison. My teaser trailer introduces the actress in a unique manner (pan up shot)
which may contradict the generic codes of a teaser trailer. However, the text entices the audience
with information without giving away too much information. This generic code appeals to the
target audience because its what they would be used to.
30. Links back to evaluation and blog
• http://a2bernardbarnor9064.blogspot.co.uk/
