2. The purpose of an organisation:
must be communicated
establishes culture
Mission statement relays purpose of
business
3. Vision/Mission Statements
A Mission statement attempts to
capture (in simple terms) what the
business does and how it works. Or
why it exists.
A Vision statement states in broad
terms where a business wishes to be.
4. Mission Statement
Our reason for being is to:
• Dedicate our business to the pursuit of social and environmental
change.
• Creatively balance the financial and human needs of our stakeholders:
employees, customers, franchisees, suppliers and shareholders.
• Courageously ensure that our business is ecologically sustainable,
meeting the needs of the present without compromising the future.
• Meaningfully contribute to local, national and international
communities in which we trade, by adopting a code of conduct which
ensures care, honesty, fairness and respect.
• Passionately campaign for the protection of the environment, human
and civil rights, and against animal testing within the cosmetics and
toiletries industry.
• Tirelessly work to narrow the gap between principle and practice,
whilst making fun, passion and care part of our daily lives.
5. Mission Statement
We assist and encourage informed decision making,
research and discussion within governments and the
community, by leading a high quality, objective and
responsive national statistical service.
6. is committed to protecting the environment, health
…………………………………
and safety of our employees, customers and the global
communities 'where we operate. We recognize that by
integrating sound environmental, health and safety
management practices into all aspects of our business, we can
offer technologically innovative products and services while
conserving and enhancing resources for future generations.
strives for continuous improvement in our
…………………………………
environmental, health and safety management systems and in
the environmental quality of our products, processes and
services.
7. Corporate Culture
refers to a business’s
values
beliefs
business principles
traditions
ways of operating and
internal work environment
closely linked to ethical behaviour
8. Official corporate culture can be
expressed in ads, slogans eg
Delivering more than ever
Making Life Easier
9. The real corporate culture
Real corporate culture (usually unwritten) is
likely to be evident only in some form of
direct contact with the business and from
observing the following indicators:
management style
attitude of management to staff and staff to management
relations among staff
budgets and other statements of the organisation’s
practices
customer relations
style of dress and language within organisation
10. Business Ethics
the moral standards and principles that guide people’s
decisions and actions.
Ethical people do what they believe is the right thing.
Modern business ethics are expected to include a sense of
social responsibility or a concern for the condition of society.
Self-interest and the profit motive are very strong in some
cultures: management can see ethical concerns as ‘soft’ and a
waste of time and money.
Other cultures give prominence to business ethics, with many
organisations having fully operational codes of ethics in place.
the observation of the manner in which these
organisations operate will confirm whether such a code is
truly practised.
