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You Should Not Dabble: To Succeed It’s All Or Nothing
My Last Helicopter Lesson Was On Christmas Morning Several… Years ago. I am very glad that I made that my last helicopter lesson.  I had shown up at the flight school around 6:00 am.  The previous evening I had been out pretty late and was not in a mood to fly a helicopter that morning.  I had to go to school at that hour, however, because it was the only time slot I was willing to pay for (it is cheaper to rent a helicopter early in the morning), and I also had a full-time job to be at during the day.
I Am Going To Tell You About Something Today That… Very few people do in their job search and life: This is to persevere when things start to appear a little rough.  There is an “other side” to most things that are really worth doing that has large rewards.  The person who perseveres in a job is generally the one who is likely to get a raise or important promotion.  The person who perseveres in any profession, whether it is acting, academia, sales or anything, is the one most likely to break through to the other side and get huge rewards.  Nowhere is this more clear in the struggle so many people go through when trying to become an actor or actress in Hollywood.  Hollywood is incredible because there are tens of thousands of young men and women all dying to be famous actors and actresses. 
Year After Year… I meet these people and they are like ants.  They work as waiters and waitresses and do all sorts of things.  You meet them when you are shopping for clothes in stores because when they wait on you, they are quick to tell you their job is just a “part time thing” while they are waiting to get an acting job.  You see these want-to-be actors and actresses all over the place. In restaurants in certain parts of Los Angeles, probably 85% of the waiters and waitresses are people who want to be actors and actresses.
The Struggle To Become An Actor Or Actress Is Grueling… And the people who choose this route for their lives face almost impossible odds.  They work jobs they are not interested in and take the money they make and give it to a myriad of acting schools around Los Angeles.  They move to Los Angeles from all over the world and stand in lines around the block whenever there is an audition.  They try to get agents and do everything within their power to get into the business.  Many use people in their struggle to get to the top.  It is a very difficult life trying to become a fixture in this industry. 
They Sacrifice… Getting an education and skills for another profession, in order to get into the business. The stories about actors and actresses being “discovered” while walking around a mall are rare indeed.  Most of the people who make it in the business are the ones who sacrifice and persist in the face of overwhelming obstacles.  These obstacles include poverty, rejection and a whole host of other things.  For every 1,000 people who go into the business, I would say the odds of one of them “making it” are probably less than 1 of these 1,000 people, or .1 percent.
What Happens To Most Of These People? Due to the extraordinary obstacles that they face, most of them quit along the way.  Because so many quit, the ones who stick with it and continue to improve their craft are the ones who usually succeed.  Anything that is worth having or doing generally requires incredible obstacles, and the obstacles that are put in our way are what drive us forward.  The same obstacles that exist in the acting world also exist in the legal and business world.  At many large law firms they may hire as many as 100 attorneys fresh out of law school each year.  Nine or ten years later, probably no more than 2 or 3 of these attorneys, at most, have ended up making partner at the law firm.  Why?
Because Most Of The Attorneys Get Discouraged… And quit along the way.  The law firm makes it difficult for them to become partner and puts massive obstacles in their way.  These obstacles include 18 hour work days, the fear of getting fired and more.  Most people simply think it is too much and end up leaving.  Those who stay may end up making $1,000,000 a year or more as partners in the law firm, and those who leave will make a fraction of that–likely for their entire careers.  Obstacles are something that really separate people.
I Remember… In college the incredible number of kids who entered school wanting to be doctors.  The obstacle to get into medical school at that time was a class called organic chemistry.  A high percentage of people simply could not make it through this course and, as a consequence, never became doctors. The world is always asking: “How much do you want this?” If you do not want something enough, and do not continue through, then you will not receive the rewards at the other side.
I Know Several People Who Spent Their Entire College Years… Working very hard to get into law school.  Then they went to law school and worked hard as well.  Then they took the bar exam and failed.  Then they tried again and failed a second time.  Then they gave up and pursued another profession.  The world is like that.  Obstacles are put in our way to make it difficult for us to achieve something.
My Mother’s Brother Had Been A Decorated… Helicopter pilot in Vietnam and had spent his career flying helicopters primarily between oil rigs in the Middle East and the Gulf of Mexico.  He spent the last part of his career flying helicopter ambulances in Toledo, Ohio, and early one morning, while going to pick up a drunk driver who had been in an accident with a doctor and nurse aboard, he crashed the helicopter into a tree as he was coming off of a lake.  He died and so did the doctor.  Somehow and miraculously, the nurse on the helicopter had managed to grab onto the tree during the crash.  She was rescued from the tree among the debris of the helicopter crash. The day my grandmother found out about this tragedy, she died as well.  I am not sure what motivated me to take up this profession which had resulted in so much tragedy for our family.  I guess I felt like I needed to prove something to myself and the lure of flying was something I was incredibly interested in as well.
My Past Few Weeks At The Helicopter School Had Really… Scared me quite a bit. First, learning to fly a helicopter is a very, very difficult thing.  It took me about two weeks to learn to control the thing.  A helicopter is not like flying an airplane–it is exceptionally difficult to keep the helicopter from going out of control, and it is an inherently unstable piece of machinery.  I persevered, however, and was eventually flying the helicopter and knew what I was doing.  At this point, I was just putting in hours so I could take a test and get my license.  Notwithstanding, these little helicopters are really scary and a little gust of wind can send them careening a little bit in one direction or another.  Despite knowing how to fly a helicopter, I was never comfortable doing so.
Second, I Had Shown Up To School One Day And… Saw a group of men talking in a corner in hushed tones.  The first thing I did, of course, was to walk up to them and see what they were talking about.  It seemed quite unusual to me they were speaking in such hushed tones. “ What’s up guys?” I said. They all looked at me very seriously and with droopy eyes. “ There was a helicopter disaster at Long Beach Airport.”
Without Getting Into Too Many Specifics… There was also a helicopter flight school at Long Beach Airport.  Apparently, the manufacturer of the little Robinson helicopters I was flying had convened at a safety demonstration to show off the helicopters.  Two helicopters had taken off at the same time in front of a large audience.  As they were rising, a gust of wind had caught one of the helicopters and it had gone careening into the other.  The blade of the helicopter, caught by a gust of wind, had decapitated the head of the pilot of the other helicopter.  Horrified people on the ground had watched this as the helicopter had spun out of control with passengers still in it and crashed into the ground exploding into flames.  
For Another 15 Seconds Or So… The pilot of the helicopter which had decapitated the pilot of the other helicopter had tried to get control of his helicopter.  He was unable to control his helicopter, and it also crashed resulting in a couple of deaths.  The entire thing was apparently incredibly shocking, and even people who had not seen it were shocked by it.  Since this was a safety demonstration, and there were only a few major helicopter schools in the Los Angeles area, this caused me a bit of concern.  In fact, since this happened with the same little helicopters I was flying, I was unsure whether or not it made sense for me to continue.  I persevered, however.
Third, A Few Days Before... I had shown up for school at 6:00 am (I went to school before work in the morning) and received a real shocker.  I was the only one at the helicopter school brave enough to take lessons at 6:00 am.  The school had three helicopters, and when I showed up each morning, the helicopters were always right there in front of the school.  One morning I showed up, and there were only two helicopters.
“ Where’s The Other Helicopter,” I asked “ We lost it yesterday.  It crashed a few miles from here.  Thank God only the pilot was killed.” I was absolutely amazed.  The man seemed so casual about everything.  What had happened to the helicopter was even more astonishing.  The R22 helicopter I was flying has a manual carburetor.  When it is cold, you must pull this while you are flying to prevent ice from developing in the carburetor.  Apparently, someone was flying around in this helicopter and forgot to pull the carburetor heater and the fuel froze.  The helicopter lost power, and they went plunging to earth and died.
On This Christmas Morning… I was already starting to be a little freaked out around helicopters due to all of the accidents I had heard about recently.  My instructor was a nuclear engineer who had gone to MIT and worked for an aerospace company in Los Angeles designing propulsion systems.  He taught me how to fly helicopters every morning before he went to work.  He was incredibly uptight and incredibly nerdy. Without boring you too much, on that Christmas morning, I started the helicopter and did not follow some sort of procedure he had mandated needed to be followed every single time the helicopter was started.  He went absolutely ballistic and started screaming at me and lost his cool. “ You know what,” I said.  “This is too much.  Let’s call it a day.”
That Was The Last Time I Ever Went Near A Helicopter… And I stopped just at the “cusp” of becoming a licensed helicopter pilot.  That was probably a stupid thing to do because, if I had persisted, I would have a skill I could use forever.  But I quit, and I am pretty confident I will never go back. There are not a lot of helicopter pilots out there, and the reason is because of people like me.  Most people who start out trying to learn how to fly a helicopter quit like I did.  They get frightened, the work becomes too much, the cost becomes too much, and more.  Therefore, helicopter pilots become scarce, and this is precisely what the market wants.  I remember my uncle was able to make $120,000 a year in the mid-1980s flying helicopters in the Middle East. 
When You Do Something That Few People Persist With… You can get really serious rewards. The list of things that I have started and not completed boggles my mind.  You probably have a similar list of things as well: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Of The Things I Have Noticed With Every Business I… Have ever worked in and started is that there is generally a period of hardship.  After you start the business and get going, there tends to be a time where the going gets really tough.  It is easy to start anything, but it is more difficult to finish something and really get it going. It is like my experience learning to fly a helicopter:  I analyzed the conditions around me, and I just stopped trying and quit.  This is what most businesses do, and it is why most businesses fail.  It is easy to rent a storefront and declare you are selling dresses, or whatever your business may be.  It is easy to say that you are starting a business online and get a website built. 
However… When businesses are faced with challenges–a slow economy, payroll, problems, getting inventory, etc.–most of them give up.  I heard recently that something like 98% of all businesses are out of business more than a decade after they start.  This is an incredible percentage and something that is so massive it is difficult to believe.  But it is true.  Less than one in 50 companies continue more than 10 years.
We Often Quit At Just The Last Moment Before… We have actually succeeded.  This is something everyone does.  We do this with many, many things.  So many of us just decide at some point not to push through and not to keep going even when a little bit of extra effort would push us through.  We do this in relationships.  We do this with exercise.  We do this with learning.  We do this with diets.  We do this with so many things. We tell ourselves that if something hurts we should stop.  This is a huge mistake that an incredible number of people make, and it is something that holds them back.
I Remember When I Was In High School… I played defensive tackle on the football team. I was a big guy and defensive tackles were always expected to be slow.  However, when our football coach would make all of the players run laps around the track, I would always be first. I was not afraid of the pain of running harder than the other players who were more suited to long-distance running than I was.  I fought through the pain.  I also learned how to lift weights when I was playing football.  When you are lifting weights and doing so competitively, essentially what you are doing is taking your muscles to the point of “failure,” where they can push no more, and where it is physically impossible for them to go on. 
What Most People Do, However, Is They Never… End up pushing their muscles to failure.  Instead, they just go through the motions, because they are afraid of the incredible pain that this sort of failure brings to their muscles.  They are in pain and get scared and stop.  The bodies of weight lifters you see on television or on the cover of magazines are people who learned how to push through that pain.  The incredible muscles they have on them are the result of this pain.
Look At Your Job From Your Employer’s Point of View When you see 85-pound supermodels and stars on the cover of magazines, they too are people who know how to push through pain.  They know how to not eat and put themselves through the pain of hunger.  The result on the other side of this, and for the ones who persist, is being extremely thin and looking the way they believe they need to.
It IS The People Who Keep Going And Push Through… Who ultimately get the best results in everything.  The secret to being incredibly good at everything is pushing through and getting better and better when others around you are quitting.  You need to choose to do something and follow through. That is all there is to it. You cannot quit. You also need to be seen as the best possible choice in everything that you do.
When An Employer Is Hiring Someone… They typically have a lot of choices.  In both the best and worst of economic times, employers generally have a lot of choices about the person they hire.  What they are asking themselves when they are making these hiring decisions is whether or not they are making the best possible decision.  They do not want to hire dabblers, or people who are “trying something out”–they want to hire people who are committed and have gone through and over all of the obstacles that most people do not go through.
One Of The Most Ridiculous Things I See With People… Applying for jobs is when they take their resume and redo it several different ways so they look good for  different types of jobs .  These job seekers are “jacks-of- all-trades” and will seemingly be appropriate for every job out there.  This is not something that really does anyone much long-term good.  Employers have a lot of decisions when they are making hiring decisions and they rarely want to hire the “chameleon” who looks like they may be mildly qualified for a job.  An employer wants to make the best decision they can when hiring, and the sort of person they are looking for is “the expert.”
Look At Your Job From Your Employer’s Point of View They want to hire the person who is incredibly committed to a job and has persisted against  odds in one direction when others have given up.  This is what matters.  Employers want experts and people who are the best at what they are doing–they do not want dabblers.  Anyone who is going to hire you is going to want to make sure you are the best they can possibly get in the market.  People do not want to hire people who are casual passers-by at anything.  They want to hire people who are committed and will keep going despite the worst of circumstances.
I Had A Candidate Once Who Was A Technology Attorney… With expertise helping Internet firms with technology agreements.  She had become an expert in doing this at her first law firm, which was on the East Coast of the United States.  She had done this directly out of law school.  In late 2000, she had lost her job with this law firm because this type of expertise was no longer in demand.  In fact, this particular expertise became like selling ice to Eskimos.  She unceremoniously lost her job with a large American law firm and, by the time she came to me, I felt like it was nearly impossible that this woman would ever find a job doing what she did ever again.  It was my opinion that she needed to try something else. 
She Was Not Someone Who… Was interested in my opinion, however.  Despite the fact that she was unemployed, had no money saved, and was living off credit cards, she was traveling around to various conferences around the United States (which at that point had very few participants) to learn about the latest developments in this branch of Internet law.  She was also busy writing articles about technology agreements for various trade magazines.
When I Spoke To This Woman… I told her that there really was not a lot of work out there for people like her–in fact, there was none that I was aware of.  She told me she did not care because she liked the work and was good at it.   I was so impressed with this woman, I told myself I would do everything within my power to help her.  I started working with her and trying to get her interviews all over the United States.  At this point in time, I had some firms that I was close with that would interview people if I simply pushed them to do so.  They liked me a lot and trusted my advice.  It became a little difficult, however, because despite my relationships with these law firms, they were not interested in paying to fly this girl around the United States to various locations.  I did not have any money either at the time. 
Look At Your Job From Your Employer’s Point of View What I did have, however, was a frequent flier account with miles in it that I had been saving up for probably close to a decade.  I cherished those miles and had never touched them, but there was something about this girl’s passion and her situation that just really moved me.  I ended up cashing in all of my frequent flier miles to fly this girl from the East Coast all over the United States to get to interviews.  I had been planning a summer vacation to Italy with my wife using those miles and ended up not going because I used the miles for this girl instead.  I was that impressed with her dedication.  I had never met the girl and did not even know what she looked like. I just knew that if someone was that dedicated to something in the face of so much adversity, then this was a good thing.
Despite The Fact That They Did Not Have Any… Of the sort of work she did, one of the law firms I flew her out to see ended up hiring her.  They did so due to her passion, as well. A year or so later, the sort of work she did miraculously picked up for a few years, and the law firm was well-served having her on board.  Her career thrived for a few years.  Then her law firm (a large national law firm) suddenly went out of business all over the world and closed down all of its offices.
I Felt Like Crying Because This Time I Did Not Feel Like This Girl… Would ever get a job now.  I called her on the phone and she was surprisingly chipper and happy.  She told me that she was going to open her own practice doing this sort of work and already had more clients than she would be able to handle.  I looked at her biography on the law firm website.  She had continued doing what she did before with technology agreements and was now a leader in several technology organizations for attorneys around the Bay Area, had written numerous articles and had become a “go-to-person” for many of the Internet companies in the Bay Area and around the United States.  The last I checked, she had her own law practice and was doing exceptionally well.
What Is So Inspiring To Me About This Story Is… That in 1999 and 2000 there were thousands of attorneys doing what she was doing.  I am aware of only two people who continued this sort of practice when all of this work went away.  One of them is now one of the most important attorneys at Google, and the other is this woman.  Both have been well-served by picking something and sticking to it.  Despite my expertise as a legal recruiter, I remember at the time thinking they were both crazy persisting at what they were doing–but both did, and by persisting, they succeeded in a major way.   Persisting in something you have faith in against all obstacles is one of the most important keys to success.  You should not dabble: To succeed, it’s all or nothing.

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You Should Not Dabble: To Succeed It's All or Nothing

  • 1. You Should Not Dabble: To Succeed It’s All Or Nothing
  • 2. My Last Helicopter Lesson Was On Christmas Morning Several… Years ago. I am very glad that I made that my last helicopter lesson.  I had shown up at the flight school around 6:00 am.  The previous evening I had been out pretty late and was not in a mood to fly a helicopter that morning.  I had to go to school at that hour, however, because it was the only time slot I was willing to pay for (it is cheaper to rent a helicopter early in the morning), and I also had a full-time job to be at during the day.
  • 3. I Am Going To Tell You About Something Today That… Very few people do in their job search and life: This is to persevere when things start to appear a little rough.  There is an “other side” to most things that are really worth doing that has large rewards.  The person who perseveres in a job is generally the one who is likely to get a raise or important promotion.  The person who perseveres in any profession, whether it is acting, academia, sales or anything, is the one most likely to break through to the other side and get huge rewards.  Nowhere is this more clear in the struggle so many people go through when trying to become an actor or actress in Hollywood.  Hollywood is incredible because there are tens of thousands of young men and women all dying to be famous actors and actresses. 
  • 4. Year After Year… I meet these people and they are like ants.  They work as waiters and waitresses and do all sorts of things.  You meet them when you are shopping for clothes in stores because when they wait on you, they are quick to tell you their job is just a “part time thing” while they are waiting to get an acting job.  You see these want-to-be actors and actresses all over the place. In restaurants in certain parts of Los Angeles, probably 85% of the waiters and waitresses are people who want to be actors and actresses.
  • 5. The Struggle To Become An Actor Or Actress Is Grueling… And the people who choose this route for their lives face almost impossible odds.  They work jobs they are not interested in and take the money they make and give it to a myriad of acting schools around Los Angeles.  They move to Los Angeles from all over the world and stand in lines around the block whenever there is an audition.  They try to get agents and do everything within their power to get into the business.  Many use people in their struggle to get to the top.  It is a very difficult life trying to become a fixture in this industry. 
  • 6. They Sacrifice… Getting an education and skills for another profession, in order to get into the business. The stories about actors and actresses being “discovered” while walking around a mall are rare indeed.  Most of the people who make it in the business are the ones who sacrifice and persist in the face of overwhelming obstacles.  These obstacles include poverty, rejection and a whole host of other things.  For every 1,000 people who go into the business, I would say the odds of one of them “making it” are probably less than 1 of these 1,000 people, or .1 percent.
  • 7. What Happens To Most Of These People? Due to the extraordinary obstacles that they face, most of them quit along the way.  Because so many quit, the ones who stick with it and continue to improve their craft are the ones who usually succeed.  Anything that is worth having or doing generally requires incredible obstacles, and the obstacles that are put in our way are what drive us forward.  The same obstacles that exist in the acting world also exist in the legal and business world.  At many large law firms they may hire as many as 100 attorneys fresh out of law school each year.  Nine or ten years later, probably no more than 2 or 3 of these attorneys, at most, have ended up making partner at the law firm.  Why?
  • 8. Because Most Of The Attorneys Get Discouraged… And quit along the way.  The law firm makes it difficult for them to become partner and puts massive obstacles in their way.  These obstacles include 18 hour work days, the fear of getting fired and more.  Most people simply think it is too much and end up leaving.  Those who stay may end up making $1,000,000 a year or more as partners in the law firm, and those who leave will make a fraction of that–likely for their entire careers.  Obstacles are something that really separate people.
  • 9. I Remember… In college the incredible number of kids who entered school wanting to be doctors.  The obstacle to get into medical school at that time was a class called organic chemistry.  A high percentage of people simply could not make it through this course and, as a consequence, never became doctors. The world is always asking: “How much do you want this?” If you do not want something enough, and do not continue through, then you will not receive the rewards at the other side.
  • 10. I Know Several People Who Spent Their Entire College Years… Working very hard to get into law school.  Then they went to law school and worked hard as well.  Then they took the bar exam and failed.  Then they tried again and failed a second time.  Then they gave up and pursued another profession.  The world is like that.  Obstacles are put in our way to make it difficult for us to achieve something.
  • 11. My Mother’s Brother Had Been A Decorated… Helicopter pilot in Vietnam and had spent his career flying helicopters primarily between oil rigs in the Middle East and the Gulf of Mexico.  He spent the last part of his career flying helicopter ambulances in Toledo, Ohio, and early one morning, while going to pick up a drunk driver who had been in an accident with a doctor and nurse aboard, he crashed the helicopter into a tree as he was coming off of a lake.  He died and so did the doctor.  Somehow and miraculously, the nurse on the helicopter had managed to grab onto the tree during the crash.  She was rescued from the tree among the debris of the helicopter crash. The day my grandmother found out about this tragedy, she died as well.  I am not sure what motivated me to take up this profession which had resulted in so much tragedy for our family.  I guess I felt like I needed to prove something to myself and the lure of flying was something I was incredibly interested in as well.
  • 12. My Past Few Weeks At The Helicopter School Had Really… Scared me quite a bit. First, learning to fly a helicopter is a very, very difficult thing.  It took me about two weeks to learn to control the thing.  A helicopter is not like flying an airplane–it is exceptionally difficult to keep the helicopter from going out of control, and it is an inherently unstable piece of machinery.  I persevered, however, and was eventually flying the helicopter and knew what I was doing.  At this point, I was just putting in hours so I could take a test and get my license.  Notwithstanding, these little helicopters are really scary and a little gust of wind can send them careening a little bit in one direction or another.  Despite knowing how to fly a helicopter, I was never comfortable doing so.
  • 13. Second, I Had Shown Up To School One Day And… Saw a group of men talking in a corner in hushed tones.  The first thing I did, of course, was to walk up to them and see what they were talking about.  It seemed quite unusual to me they were speaking in such hushed tones. “ What’s up guys?” I said. They all looked at me very seriously and with droopy eyes. “ There was a helicopter disaster at Long Beach Airport.”
  • 14. Without Getting Into Too Many Specifics… There was also a helicopter flight school at Long Beach Airport.  Apparently, the manufacturer of the little Robinson helicopters I was flying had convened at a safety demonstration to show off the helicopters.  Two helicopters had taken off at the same time in front of a large audience.  As they were rising, a gust of wind had caught one of the helicopters and it had gone careening into the other.  The blade of the helicopter, caught by a gust of wind, had decapitated the head of the pilot of the other helicopter.  Horrified people on the ground had watched this as the helicopter had spun out of control with passengers still in it and crashed into the ground exploding into flames.  
  • 15. For Another 15 Seconds Or So… The pilot of the helicopter which had decapitated the pilot of the other helicopter had tried to get control of his helicopter.  He was unable to control his helicopter, and it also crashed resulting in a couple of deaths.  The entire thing was apparently incredibly shocking, and even people who had not seen it were shocked by it.  Since this was a safety demonstration, and there were only a few major helicopter schools in the Los Angeles area, this caused me a bit of concern.  In fact, since this happened with the same little helicopters I was flying, I was unsure whether or not it made sense for me to continue.  I persevered, however.
  • 16. Third, A Few Days Before... I had shown up for school at 6:00 am (I went to school before work in the morning) and received a real shocker.  I was the only one at the helicopter school brave enough to take lessons at 6:00 am.  The school had three helicopters, and when I showed up each morning, the helicopters were always right there in front of the school.  One morning I showed up, and there were only two helicopters.
  • 17. “ Where’s The Other Helicopter,” I asked “ We lost it yesterday.  It crashed a few miles from here.  Thank God only the pilot was killed.” I was absolutely amazed.  The man seemed so casual about everything.  What had happened to the helicopter was even more astonishing.  The R22 helicopter I was flying has a manual carburetor.  When it is cold, you must pull this while you are flying to prevent ice from developing in the carburetor.  Apparently, someone was flying around in this helicopter and forgot to pull the carburetor heater and the fuel froze.  The helicopter lost power, and they went plunging to earth and died.
  • 18. On This Christmas Morning… I was already starting to be a little freaked out around helicopters due to all of the accidents I had heard about recently.  My instructor was a nuclear engineer who had gone to MIT and worked for an aerospace company in Los Angeles designing propulsion systems.  He taught me how to fly helicopters every morning before he went to work.  He was incredibly uptight and incredibly nerdy. Without boring you too much, on that Christmas morning, I started the helicopter and did not follow some sort of procedure he had mandated needed to be followed every single time the helicopter was started.  He went absolutely ballistic and started screaming at me and lost his cool. “ You know what,” I said.  “This is too much.  Let’s call it a day.”
  • 19. That Was The Last Time I Ever Went Near A Helicopter… And I stopped just at the “cusp” of becoming a licensed helicopter pilot.  That was probably a stupid thing to do because, if I had persisted, I would have a skill I could use forever.  But I quit, and I am pretty confident I will never go back. There are not a lot of helicopter pilots out there, and the reason is because of people like me.  Most people who start out trying to learn how to fly a helicopter quit like I did.  They get frightened, the work becomes too much, the cost becomes too much, and more.  Therefore, helicopter pilots become scarce, and this is precisely what the market wants.  I remember my uncle was able to make $120,000 a year in the mid-1980s flying helicopters in the Middle East. 
  • 20.
  • 21. One Of The Things I Have Noticed With Every Business I… Have ever worked in and started is that there is generally a period of hardship.  After you start the business and get going, there tends to be a time where the going gets really tough.  It is easy to start anything, but it is more difficult to finish something and really get it going. It is like my experience learning to fly a helicopter:  I analyzed the conditions around me, and I just stopped trying and quit.  This is what most businesses do, and it is why most businesses fail.  It is easy to rent a storefront and declare you are selling dresses, or whatever your business may be.  It is easy to say that you are starting a business online and get a website built. 
  • 22. However… When businesses are faced with challenges–a slow economy, payroll, problems, getting inventory, etc.–most of them give up.  I heard recently that something like 98% of all businesses are out of business more than a decade after they start.  This is an incredible percentage and something that is so massive it is difficult to believe.  But it is true.  Less than one in 50 companies continue more than 10 years.
  • 23. We Often Quit At Just The Last Moment Before… We have actually succeeded.  This is something everyone does.  We do this with many, many things.  So many of us just decide at some point not to push through and not to keep going even when a little bit of extra effort would push us through.  We do this in relationships.  We do this with exercise.  We do this with learning.  We do this with diets.  We do this with so many things. We tell ourselves that if something hurts we should stop.  This is a huge mistake that an incredible number of people make, and it is something that holds them back.
  • 24. I Remember When I Was In High School… I played defensive tackle on the football team. I was a big guy and defensive tackles were always expected to be slow.  However, when our football coach would make all of the players run laps around the track, I would always be first. I was not afraid of the pain of running harder than the other players who were more suited to long-distance running than I was.  I fought through the pain.  I also learned how to lift weights when I was playing football.  When you are lifting weights and doing so competitively, essentially what you are doing is taking your muscles to the point of “failure,” where they can push no more, and where it is physically impossible for them to go on. 
  • 25. What Most People Do, However, Is They Never… End up pushing their muscles to failure.  Instead, they just go through the motions, because they are afraid of the incredible pain that this sort of failure brings to their muscles.  They are in pain and get scared and stop.  The bodies of weight lifters you see on television or on the cover of magazines are people who learned how to push through that pain.  The incredible muscles they have on them are the result of this pain.
  • 26. Look At Your Job From Your Employer’s Point of View When you see 85-pound supermodels and stars on the cover of magazines, they too are people who know how to push through pain.  They know how to not eat and put themselves through the pain of hunger.  The result on the other side of this, and for the ones who persist, is being extremely thin and looking the way they believe they need to.
  • 27. It IS The People Who Keep Going And Push Through… Who ultimately get the best results in everything.  The secret to being incredibly good at everything is pushing through and getting better and better when others around you are quitting.  You need to choose to do something and follow through. That is all there is to it. You cannot quit. You also need to be seen as the best possible choice in everything that you do.
  • 28. When An Employer Is Hiring Someone… They typically have a lot of choices.  In both the best and worst of economic times, employers generally have a lot of choices about the person they hire.  What they are asking themselves when they are making these hiring decisions is whether or not they are making the best possible decision.  They do not want to hire dabblers, or people who are “trying something out”–they want to hire people who are committed and have gone through and over all of the obstacles that most people do not go through.
  • 29. One Of The Most Ridiculous Things I See With People… Applying for jobs is when they take their resume and redo it several different ways so they look good for different types of jobs .  These job seekers are “jacks-of- all-trades” and will seemingly be appropriate for every job out there.  This is not something that really does anyone much long-term good.  Employers have a lot of decisions when they are making hiring decisions and they rarely want to hire the “chameleon” who looks like they may be mildly qualified for a job.  An employer wants to make the best decision they can when hiring, and the sort of person they are looking for is “the expert.”
  • 30. Look At Your Job From Your Employer’s Point of View They want to hire the person who is incredibly committed to a job and has persisted against  odds in one direction when others have given up.  This is what matters.  Employers want experts and people who are the best at what they are doing–they do not want dabblers.  Anyone who is going to hire you is going to want to make sure you are the best they can possibly get in the market.  People do not want to hire people who are casual passers-by at anything.  They want to hire people who are committed and will keep going despite the worst of circumstances.
  • 31. I Had A Candidate Once Who Was A Technology Attorney… With expertise helping Internet firms with technology agreements.  She had become an expert in doing this at her first law firm, which was on the East Coast of the United States.  She had done this directly out of law school.  In late 2000, she had lost her job with this law firm because this type of expertise was no longer in demand.  In fact, this particular expertise became like selling ice to Eskimos.  She unceremoniously lost her job with a large American law firm and, by the time she came to me, I felt like it was nearly impossible that this woman would ever find a job doing what she did ever again.  It was my opinion that she needed to try something else. 
  • 32. She Was Not Someone Who… Was interested in my opinion, however.  Despite the fact that she was unemployed, had no money saved, and was living off credit cards, she was traveling around to various conferences around the United States (which at that point had very few participants) to learn about the latest developments in this branch of Internet law.  She was also busy writing articles about technology agreements for various trade magazines.
  • 33. When I Spoke To This Woman… I told her that there really was not a lot of work out there for people like her–in fact, there was none that I was aware of.  She told me she did not care because she liked the work and was good at it.   I was so impressed with this woman, I told myself I would do everything within my power to help her.  I started working with her and trying to get her interviews all over the United States.  At this point in time, I had some firms that I was close with that would interview people if I simply pushed them to do so.  They liked me a lot and trusted my advice.  It became a little difficult, however, because despite my relationships with these law firms, they were not interested in paying to fly this girl around the United States to various locations.  I did not have any money either at the time. 
  • 34. Look At Your Job From Your Employer’s Point of View What I did have, however, was a frequent flier account with miles in it that I had been saving up for probably close to a decade.  I cherished those miles and had never touched them, but there was something about this girl’s passion and her situation that just really moved me.  I ended up cashing in all of my frequent flier miles to fly this girl from the East Coast all over the United States to get to interviews.  I had been planning a summer vacation to Italy with my wife using those miles and ended up not going because I used the miles for this girl instead.  I was that impressed with her dedication.  I had never met the girl and did not even know what she looked like. I just knew that if someone was that dedicated to something in the face of so much adversity, then this was a good thing.
  • 35. Despite The Fact That They Did Not Have Any… Of the sort of work she did, one of the law firms I flew her out to see ended up hiring her.  They did so due to her passion, as well. A year or so later, the sort of work she did miraculously picked up for a few years, and the law firm was well-served having her on board.  Her career thrived for a few years.  Then her law firm (a large national law firm) suddenly went out of business all over the world and closed down all of its offices.
  • 36. I Felt Like Crying Because This Time I Did Not Feel Like This Girl… Would ever get a job now.  I called her on the phone and she was surprisingly chipper and happy.  She told me that she was going to open her own practice doing this sort of work and already had more clients than she would be able to handle.  I looked at her biography on the law firm website.  She had continued doing what she did before with technology agreements and was now a leader in several technology organizations for attorneys around the Bay Area, had written numerous articles and had become a “go-to-person” for many of the Internet companies in the Bay Area and around the United States.  The last I checked, she had her own law practice and was doing exceptionally well.
  • 37. What Is So Inspiring To Me About This Story Is… That in 1999 and 2000 there were thousands of attorneys doing what she was doing.  I am aware of only two people who continued this sort of practice when all of this work went away.  One of them is now one of the most important attorneys at Google, and the other is this woman.  Both have been well-served by picking something and sticking to it.  Despite my expertise as a legal recruiter, I remember at the time thinking they were both crazy persisting at what they were doing–but both did, and by persisting, they succeeded in a major way.   Persisting in something you have faith in against all obstacles is one of the most important keys to success.  You should not dabble: To succeed, it’s all or nothing.