Michelle Dickens
2 Clipboards 66 Followers 90 Folgens
Personal Information
Unternehmen/Arbeitsplatz
Austin, Texas Area United States
Beruf
Founder; Strategist/Moderator
Branche
Advertising / Marketing / PR
Webseite
http://www.tbwachiat.com
Info
I help agencies, marketers, independent/small brands and quantitative research partners with their strategic and qualitative needs. As an account planner, I put people and culture at the forefront of everything. Understanding peoples' world and culture, how they live with brands, what keeps them up at night, and what's important to them (and not) is at the heart of what I do. Epic brands are more human and put people at the center of what they believe. While I am focused on a brand's foundation, I also know success in today's digital world demands getting your hands dirty. Brand success is about what you DO and less about what you SAY. A brand's behavior - good, bad and ugly - is why p...
Kontaktdetails

Gefällt mir

(42)
Alle anzeigen

Presentation 1

Maria Serova • Vor 10 Jahren

'Brand building: the different approaches' by Open Strategy & VCCP

Open Strategy • Vor 7 Jahren

Building the Marketing Plan: A Blueprint for Start-ups

HubSpot • Vor 13 Jahren

Experience is the Brand (How to Build a Brand Worth Talking About)

Graham Brown • Vor 8 Jahren

Brand Plan Workshop

Beloved Brands Inc. • Vor 11 Jahren

Social Planning Framework

Ogilvy Consulting • Vor 10 Jahren

Advertising campaign and creativity in advertising

Dharmik • Vor 10 Jahren

Online Display Creative Best Practices ARF 031811

Jim Forrest • Vor 10 Jahren

The 5 Secrets to Advertising Effectiveness (Vision One Research)

Vision One Research • Vor 9 Jahren

Advertising research

Ron Sharma • Vor 11 Jahren

How to kill a creative process : An Advertising guide on managing creativity

Maurice C. Ugwonoh • Vor 9 Jahren

Advertising Research & The Creative Brief

Hunter Territo • Vor 11 Jahren

Is Too Much Math Killing Marketing?

Mike Teasdale • Vor 13 Jahren

The Story of Brand Attachment and Technology

Laurence Vincent • Vor 9 Jahren

Crafting Visual Stories with Data

Amit Kapoor • Vor 9 Jahren

Growth Hacking Basics

Morgan Brown • Vor 10 Jahren

Online ethnography

Purple Spinnaker • Vor 12 Jahren

Brand Cross-Cultural Index report dec 2013

Ogilvy • Vor 9 Jahren

3 brief and briefing

Rbk Asr • Vor 11 Jahren

How Advertising Sells

Miami Ad School/ESPM • Vor 13 Jahren

What is Comms Planning?

Julian Cole • Vor 9 Jahren

Lego –Building Brand Ambassadors

BSI • Vor 13 Jahren

Why Making Things People Want beats Making People Want Things - Ad:tech 2013

John V Willshire • Vor 10 Jahren

Hello, Hello Viking!

Hello Viking • Vor 11 Jahren

How to create advocacy and conversation, Planning-ness 2009

Frank Striefler • Vor 13 Jahren

Customer Experience in a Digital & Complex World

Relax In The Air • Vor 11 Jahren

Why planners and creatives should become best friends

Boondoggle • Vor 12 Jahren

The Case for Moderation

James Hurman • Vor 11 Jahren

First things first: message matters

Margot Bloomstein • Vor 12 Jahren

The Creative Brief: A Research Project

Jasmin Cheng • Vor 13 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Austin, Texas Area United States
Beruf
Founder; Strategist/Moderator
Branche
Advertising / Marketing / PR
Webseite
http://www.tbwachiat.com
Info
I help agencies, marketers, independent/small brands and quantitative research partners with their strategic and qualitative needs. As an account planner, I put people and culture at the forefront of everything. Understanding peoples' world and culture, how they live with brands, what keeps them up at night, and what's important to them (and not) is at the heart of what I do. Epic brands are more human and put people at the center of what they believe. While I am focused on a brand's foundation, I also know success in today's digital world demands getting your hands dirty. Brand success is about what you DO and less about what you SAY. A brand's behavior - good, bad and ugly - is why p...