Personal Information
Unternehmen/Arbeitsplatz
Austin, Texas Area United States
Beruf
Founder; Strategist/Moderator
Branche
Advertising / Marketing / PR
Webseite
http://www.tbwachiat.com
Info
I help agencies, marketers, independent/small brands and quantitative research partners with their strategic and qualitative needs.
As an account planner, I put people and culture at the forefront of everything. Understanding peoples' world and culture, how they live with brands, what keeps them up at night, and what's important to them (and not) is at the heart of what I do. Epic brands are more human and put people at the center of what they believe.
While I am focused on a brand's foundation, I also know success in today's digital world demands getting your hands dirty. Brand success is about what you DO and less about what you SAY. A brand's behavior - good, bad and ugly - is why p...
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(42)Presentation 1
Maria Serova
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Vor 10 Jahren
'Brand building: the different approaches' by Open Strategy & VCCP
Open Strategy
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Building the Marketing Plan: A Blueprint for Start-ups
HubSpot
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Experience is the Brand (How to Build a Brand Worth Talking About)
Graham Brown
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Brand Plan Workshop
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Social Planning Framework
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Advertising campaign and creativity in advertising
Dharmik
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Online Display Creative Best Practices ARF 031811
Jim Forrest
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The 5 Secrets to Advertising Effectiveness (Vision One Research)
Vision One Research
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Advertising research
Ron Sharma
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How to kill a creative process : An Advertising guide on managing creativity
Maurice C. Ugwonoh
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Advertising Research & The Creative Brief
Hunter Territo
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Is Too Much Math Killing Marketing?
Mike Teasdale
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The Story of Brand Attachment and Technology
Laurence Vincent
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Crafting Visual Stories with Data
Amit Kapoor
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Growth Hacking Basics
Morgan Brown
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Online ethnography
Purple Spinnaker
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Vor 12 Jahren
Brand Cross-Cultural Index report dec 2013
Ogilvy
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Vor 9 Jahren
3 brief and briefing
Rbk Asr
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How Advertising Sells
Miami Ad School/ESPM
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What is Comms Planning?
Julian Cole
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Lego –Building Brand Ambassadors
BSI
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Vor 13 Jahren
Why Making Things People Want beats Making People Want Things - Ad:tech 2013
John V Willshire
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Hello, Hello Viking!
Hello Viking
•
Vor 11 Jahren
How to create advocacy and conversation, Planning-ness 2009
Frank Striefler
•
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Customer Experience in a Digital & Complex World
Relax In The Air
•
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Why planners and creatives should become best friends
Boondoggle
•
Vor 12 Jahren
The Case for Moderation
James Hurman
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First things first: message matters
Margot Bloomstein
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The Creative Brief: A Research Project
Jasmin Cheng
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Personal Information
Unternehmen/Arbeitsplatz
Austin, Texas Area United States
Beruf
Founder; Strategist/Moderator
Branche
Advertising / Marketing / PR
Webseite
http://www.tbwachiat.com
Info
I help agencies, marketers, independent/small brands and quantitative research partners with their strategic and qualitative needs.
As an account planner, I put people and culture at the forefront of everything. Understanding peoples' world and culture, how they live with brands, what keeps them up at night, and what's important to them (and not) is at the heart of what I do. Epic brands are more human and put people at the center of what they believe.
While I am focused on a brand's foundation, I also know success in today's digital world demands getting your hands dirty. Brand success is about what you DO and less about what you SAY. A brand's behavior - good, bad and ugly - is why p...