Join Barry Chandler, founder of Interactive Hospitality and TheBarBlogger.com for an online training experience designed to help bar & restaurant owners attract more customers by leveraging proven strategies on Facebook.
How to layout your Facebook Page for maximum engagement and interaction
What Facebook Tabs to add to your page and why
How to collect your Facebook Fan’s email addresses as well as their “Like”
How to get customers back onto the bar and restaurant as a result of your Facebook efforts.
How to track which of your customers have visited because of Facebook
What content to post, when to post it and how often to post it.
How to “leverage” other Facebook Pages in your area and attract their fans too.
How to benefit from customers “checking-in” on Facebook at your venue.
http://www.thebarblogger.com
4. WHAT WE’LL COVER
• Intro
• Social Media Revolution
Thursday, September 8, 11
5. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
Thursday, September 8, 11
6. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
Thursday, September 8, 11
7. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
Thursday, September 8, 11
8. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
Thursday, September 8, 11
9. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
Thursday, September 8, 11
10. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
• Measuring what’s working
Thursday, September 8, 11
11. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
• Measuring what’s working
• Free Strategy Booklet - 33 Content Strategies that work
Thursday, September 8, 11
12. WHAT WE’LL COVER
• Intro
• Social Media Revolution
• Profile, Page or Group
• Advanced Customization
• What to Post, When to Post, How often
• Getting Fans & Customers
• Check-ins and what they mean to you
• Measuring what’s working
• Free Strategy Booklet - 33 Content Strategies that work
• Questions & Answers (Hopefully!)
Thursday, September 8, 11
13. IN SUMMARY
What type of Facebook presence you need
Getting the most out of your activity
How to get more customers
How you’ll know if it’s working or not
Thursday, September 8, 11
47. MENU TAB
http://www.facebook.com/menutab
Thursday, September 8, 11
48. OTHER TABS WE’VE ADDED
Sawmill Restaurants
Hellas Nightclub
Thursday, September 8, 11
49. WHAT TO POST, WHEN TO POST
Thursday, September 8, 11
50. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
Thursday, September 8, 11
51. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
Thursday, September 8, 11
52. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
Thursday, September 8, 11
53. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
Thursday, September 8, 11
54. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
Thursday, September 8, 11
55. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
Thursday, September 8, 11
56. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
Thursday, September 8, 11
57. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
MENU CHANGES
Thursday, September 8, 11
58. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
MENU CHANGES
LOCAL EVENTS
Thursday, September 8, 11
59. WHAT TO POST, WHEN TO POST
EXCLUSIVE DEALS
BEHIND THE SCENES CONTENT
DISH OF THE DAY
COCKTAIL SPECIAL
ASK QUESTIONS
DAILY QUOTE
PHOTOS/VIDEOS OF ANY BAR EVENT
MENU CHANGES
LOCAL EVENTS
REPLIES & COMMENTS
Thursday, September 8, 11
63. GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
Thursday, September 8, 11
64. GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
ADD YOUR SOCIAL MEDIA LINKS TO YOUR
WEBSITE
Thursday, September 8, 11
65. GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
ADD YOUR SOCIAL MEDIA LINKS TO YOUR
WEBSITE
INCENTIVISE YOUR CUSTOMERS TO ENGAGE
Thursday, September 8, 11
66. GETTING YOUR CUSTOMERS ONBOARD
TELL YOUR CUSTOMERS HOW TO FIND YOU
ADD YOUR SOCIAL MEDIA LINKS TO YOUR
WEBSITE
INCENTIVISE YOUR CUSTOMERS TO ENGAGE
Thursday, September 8, 11