The official portfolio of Paolo Barichella

1. www.fooddesign.it - www.fooddesign.info - www.barichella.com
Paolo Barichella and the history of the Food Design in Italy

2. Paolo Barichella
In 2002, after in-depth studies in Food Technology
and Sensorial Perception, he progresses his activity
from designing engineering polymers and
thermoplastics to giving shape and functionality to
Food according to human needs. He theorizes Food
Design and contributes to evolving the Industrial
Designer role into specialized Food Designer.
In 2004 he started promoting Food Design in Italy, as
well as enhancing it internationally, through
developing related contents and theorizing its values,
patenting the Food Design brand and its Internet
domains, www.fooddesign.it www.fooddesign.info.
Paolo Barichella is Founder of the Committee on
Food Design ADI (Association for Industrial Design);
Scientific Director of the magazine Food Design
Progettazione Alimentare; and Founder of the Food
Design Community.
Opinion leader, theorist of Food Design philosophy;
journalist and writer; lecturer and consultant; curator
of exhibitions on the Food Design topic; speaker and
testimonial at international conferences; creator of
formats and business concepts related to the direct
interaction between man and food.
The activity and the years devoted to define the
characteristics of this specific area of design have
acknowledged Paolo Barichella as the most qualified
and authoritative protagonist in Food Design.

3. Founder and theorist of Food Design in Italy
R&D, Learning, Food Business Strategies for F&B e Ho.Re.Ca
Inventor of the Effective Cooking method
year 2002

4. 2005 Nasce Food Armada formata da Paolo Barichella, Mauro Olivieri, Ilaria Legato, Marco Pietrosante,
Francesco Subioli ai quali si aggiungono pochi anni dopo Nerina di Nunzio e Raffaela Scognamiglio
24-11-2006, Milano sede ADI. Si è svolta la prima riunione in cui è stata fondata la delegazione ADI Food Design, coordinata da Paolo Barichella, a
seguire iniziative internazionali tra le quali Food to Use e la presentazione del primo Manifesto del Food Design

5. Barichella inaugurated the first edition of Tutto Food Fieramilano with the Food Future Innovation
Food Design Commission worldwide missions and conferences
The Food Design Story Box Exhibition Case

6. www.fooddesign.it - www.fooddesign.info
Executive and Strategic Director of Food Design Reunion and ideator of the
Food Design WeekFounder of «Food Design» Magazine DDW DDN

8. Eating evolution: Development of new restaurant models
High-profitable innovative concepts for Food Format Retail
Research and development in Food industry:
From culinary excellence to meal solutions
Strategic design management applied in the food field
Strategic consulting for the food chain
Lifestyle Design
Strategic Design
Concept Design
Food Design procedures and guidelines
Mood building
Sensory and Food Experience Design
ACTIVITIES

9. MSC Cruises
Autogrill
Starhotels
Grok
Pasta Zini Prodotti Alimentari
Fieramilano
Mepra
ASTI DOCG
Valbona
McDonald’s Italia
Menz & Gasser
Acqua World
Rovagnati
Spinnato Palermo
Cioccolati Italiani
San Pellegrino Nestlé
Pentole Agnelli
TVS SpA
Caffè Morettino
Aroma Riserva
Selection of our collaborations:
DDW DDN Editors
Tecniche Nuove Editors
Pavoni Italia
Lifeclass Group Slovenjia
Lino’s Coffee
Regione Lombardia
PanB
Overland
Lavazza
Mina Design
Blue team Travel
American Airlines - British Airways – Finnair - Iberia - Luxottica
Cierreesse
Costa Group
Bocuse d’Or Italia
Coppa del Mondo della Gelateria
Milano Food Week
Academia Barilla
Promote Design
IVSI Istituto Valorizzazione Salumeria Italiana
Congusto
Bocconi University
Alma Mater Bologna
Poli.Design
IED Istituto Europeo di Design
IFSE Italian Food Style Education
SPD Scuola Politecnica di Design - IULM

10. Selection of our collaborations:
Concept buffet restaurant consultant of MSC Cruises

11. Selection of our collaborations:
Visual Merchandising consultant of Autogrill Bistrot

12. Selection of our collaborations:
Concept Designer of the Cioccolati Italiani Format

13. Selection of our collaborations:
Concept and Strategic Advisor for PanB Format

14. Selection of our collaborations:
R&D director and procedures Consultant

15. Business and associate partners:
Chiara Carfi - New York (USA)
Business development in USA area
Marco De Biasi - Sao Paulo (BR)
Business development in UNASUR area
Elia Saramin – Italpersia Trading - Tehran (IRAN)
Business development in Iran area
Giuseppe De Palo – Casablanca (Maroque)
Business development in Morocco area
Laboratorio di Cultura – Bergamo (IT)
Bandi ed Europrogettazione www.laboratoriodicultura.com
Ilaria Legato PR & Press Office
Mauro Olivieri – Interior Design
Maurizio Favetta Be Beyond - Architect
Consilia – Milan (IT)
Financial and Strategic Advisory www.consiliabm.com
Giubilesi & Associati – Milano (IT)
Food technology and engineering partner www.giubilesiassociati.com

16. 100% Owned projects, assets, brands and companies:
Food Design® – www.fooddesign.it
Leggende ItalianeTM – www.leggendeitaliane.com
CoolellaTM System – www.coolella.it
Sensory Design – www.sensorydesign.it
La Cucina Efficace® – “Effective Cooking” – www.cucinaefficace.it
Smart Tray – EUIPO Patent
Ice Cream Cupsule – EUIPO Patent
Stockholder and partner in companies:
Food Lifestyle Srl– www.foodlifestyle.it
100% owned
Food Design Reunion® – www.fooddesignreunion.com
33% of the Spin-off of Klone Srl
‘INITM – 3C Srl – www.mosaicini.it
10% in quotes
Coffee Design Kit – Mepra SpA – www.coffeedesignkit.com
5% in royalties

21. ASSET IPR
- Word Trade Mark Patent - Marchio denominativo registrato:
Leggende Italiane | EUIPO EUTM 015096936 | Coolella | EUIPO EUTM 015775521
Nice classification: 8, 21, 25, 29, 30, 42, 43 | Nice classification: 30
- Registered Design Model:
Capsule| EUIPO DMC 003323609-0001 | EUIPO DMC 002989293-0001
Locarno classification: 09.03, 09.05 | Locarno classification: 09.01, 09.03, 09.05
- ADI Industrial Design Association Legal Deposit:
Cool Eating Experience – Cross Food Regeneration System - Format Design Register - ADI Registro Progetti - prot. n. 3097
Leggende Italiane - Format Design Register - ADI Registro Progetti - prot. n. 3201
- WEB Domains:
www.leggendeitaliane.com | www.leggendeitaliane.it
www.leggendaitaliana.com | www.leggendaitaliana.it | www.leggendaitaliana.net
www.italianlegend.net | www.italianlegends.it | www.italianlegends.net
www.coolella.it | www.coolella.eu | www.coolella.info
- Facebook https://www.facebook.com/leggendeitaliane
- Twitter https://twitter.com/leggendeitalian
- Instagram https://www.instagram.com/leggendeitaliane

24. Format setup by Fieramilano Macef 2011 main event space
Cover of the Book «La Cucina Efficace»

28. Registered 09/02/2016
Patent N° 002980060-0001

29. 2006 - Coppa del Mondo di Gelateria a Rimini - Team Italia official Designer - 1 Posto
2006 - Designer Ufficiale dei vassoi di tutte le squadre della Coppa del Mondo di Gelateria
2007 - Coppa del Mondo di Pasticceria a Lione – Team Italia official Designer - 3 Posto
2007 - Coppa del Mondo di Pasticceria a Lione – Team Svizzera official Designer - 5 Posto
2007 - World Chocolate Master Designer per Carmelo Sciampagna - 3 Posto e Miglior Dessert
2012 - Coppa del Mondo di Gelateria a Rimini – Team Germania official Designer - 5 posto
2016 - Designer Ufficiale dei vassoi del Bocuse d'Or selezione Italia per Alba e Budapest
2016 – XXIV Compasso d’Oro Honorable Mention
with Morettino Espresso al Quadrato

30. 2006 - Coppa del Mondo di Gelateria a Rimini - Team Italia official Designer - 1 Posto
2006 - Designer Ufficiale dei vassoi di tutte le squadre della Coppa del Mondo di Gelateria
2007 - Coppa del Mondo di Pasticceria a Lione – Team Italia official Designer - 3 Posto
2007 - Coppa del Mondo di Pasticceria a Lione – Team Svizzera official Designer - 5 Posto
2007 - World Chocolate Master Designer per Carmelo Sciampagna - 3 Posto e Miglior Dessert
2012 - Coppa del Mondo di Gelateria a Rimini – Team Germania official Designer - 5 posto
2016 - Designer Ufficiale dei vassoi del Bocuse d'Or selezione Italia per Alba e Budapest
2016 – XXIV Compasso d’Oro
Paolo Barichella - Honorable Mention with Morettino Espresso al Quadrato

32. Registered 04/06/2016
Patent N° 002980060-0001

34. +39 347 2303005 | +44 208 1332893 | paolo@barichella.com
Food Design, Concept & Strategic Design Consulting