Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.

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HISPANIC MARKETING TRENDS 2016

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HISPANIC MARKETING TRENDS FOR 2016
At one time, Hispanic marketing was as simple as putting your
messaging in Spanish language.
Now Hispanic marketing is delivering culturally relevant
communications to a specific target audience. Essentially, it’s just
like any other marketing campaign.You need to first define your
audience, apply key insights and then develop a strategy that
makes an engaging connection.
To help you out, BARD has put together some key insights
when building a marketing campaign to Hispanics.
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MOBILE IS KEY WHEN REACHING HISPANICS
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of U.S. Hispanics now
use their phones to go
online more than they
use a computer vs. 38%
of non-Hispanics
45%
of all U.S. Hispanics
adults say they often use
their cell phone while
watching television vs.
29% of non-Hispanics
37%
photo credit: fairhavenumc.org
of U.S. Hispanics pay
for a physical good
with their phone vs.
13% of non-
Hispanics
24%

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FACEBOOK AND INSTAGRAM
ARE TOP SOCIAL CHANNELS
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- 73% of Hispanics use Facebook vs. 71% of
white non-Hispanics
- 34% of Hispanics use Instagram vs. 21% of
white non-Hispanics
- The media age of Hispanics that use Instagram
is 27 vs 42 for white non-Hispanics
- 25% of Hispanics useTwitter vs. 21% of white
non-Hispanics
- 21% of Hispanics use Pinterest vs. 32% white
non-Hispanics
- When it comes to video, 81% of Hispanics are
more likely to visit video-sharing sites like
YouTube vs. 69% of non-Hispanics
- Hispanic influencer platforms are steadily
increasing
photo credit: usatoday.com

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HISPANICS ARE INCREASINGLY
ENGAGING IN E-COMMERCE
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of U.S. Hispanics
have purchased
electronics on a
PC vs. 53.5% of
non-Hispanics
54.1%
of U.S. Hispanics
have purchased food
on a PC vs. 23.% of
non-Hispanics
24.8%
photo credit: shutterstock.com
of U.S. Hispanics
have purchased
personal care
items on a cell
phone vs. 10.8% of
non-Hispanics
18.4%

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HOW HISPANICS SHOP
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- 77% of Hispanic shoppers shop with another
person vs. 51% of the total U.S. shoppers
- 50% of Hispanics shoppers and 57% of
Hispanic millennial shoppers try new flavors/
products
- 50% of Hispanic shoppers have purchased a
grocery item online at least once in the past
year vs. 40% of total U.S. shoppers
- Almost 75% of Hispanic shoppers use
technology for grocery shopping vs. 60% of
total U.S. shoppers
photo credit: adweek.com

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MEALS MATTER IN THE
HISPANIC HOUSEHOLD
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- 65% U.S. Hispanic shoppers have dinner at the
dinning table or kitchen counter vs. 55% of
total U.S. shoppers
- Hispanic shoppers eat 3.3 meals a day vs. 2.8
meals for total U.S. shoppers
- 23% of Hispanic shoppers say family requests
drove the dinner meals they prepared vs. 12%
of total U.S. shoppers
photo credit: dailyfinance.com

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ENGAGE THE CONSUMER
Hispanic marketing is
more than just a bilingual
campaign. Hispanic
marketing is delivering
culturally relevant
communications to a
specific target audience.
Based on all of the above
key insights, in 2016, to
truly engage the Hispanic
audience, you need to
deliver rich and engaging
content via a digital
connection.
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photo credit: hispanicmarketingonline.com

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THANKYOU
Barb Stabno
President and Owner
952-345-6264
barb@bardadv.com
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Sources: Mediapost.com, Pewresearch.org,Acosta.com