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1
HISPANIC MARKETING TRENDS 2016
BARD Advertising, Inc.

Proprietary and Confidential Information
HISPANIC MARKETING TRENDS FOR 2016
At one time, Hispanic m...
BARD Advertising, Inc.

Proprietary and Confidential Information
MOBILE IS KEY WHEN REACHING HISPANICS
3
of U.S. Hispanics ...
BARD Advertising, Inc.

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FACEBOOK AND INSTAGRAM

ARE TOP SOCIAL CHANNELS
4
- 73% of...
BARD Advertising, Inc.

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HISPANICS ARE INCREASINGLY

ENGAGING IN E-COMMERCE
5
of U....
BARD Advertising, Inc.

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HOW HISPANICS SHOP
6
- 77% of Hispanic shoppers shop with ...
BARD Advertising, Inc.

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MEALS MATTER IN THE

HISPANIC HOUSEHOLD
7
- 65% U.S. Hispa...
BARD Advertising, Inc.

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ENGAGE THE CONSUMER
Hispanic marketing is
more than just a...
BARD Advertising, Inc.

Proprietary and Confidential Information
9
THANKYOU
	
Barb Stabno
President and Owner
952-345-6264
...
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Hispanic Marketing Trends 2016

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Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.

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Hispanic Marketing Trends 2016

  1. 1. BARD Advertising, Inc.
 Proprietary and Confidential Information 1 HISPANIC MARKETING TRENDS 2016
  2. 2. BARD Advertising, Inc.
 Proprietary and Confidential Information HISPANIC MARKETING TRENDS FOR 2016 At one time, Hispanic marketing was as simple as putting your messaging in Spanish language. Now Hispanic marketing is delivering culturally relevant communications to a specific target audience. Essentially, it’s just like any other marketing campaign.You need to first define your audience, apply key insights and then develop a strategy that makes an engaging connection. To help you out, BARD has put together some key insights
 when building a marketing campaign to Hispanics. 2
  3. 3. BARD Advertising, Inc.
 Proprietary and Confidential Information MOBILE IS KEY WHEN REACHING HISPANICS 3 of U.S. Hispanics now use their phones to go online more than they use a computer vs. 38% of non-Hispanics 45% of all U.S. Hispanics adults say they often use their cell phone while watching television vs. 29% of non-Hispanics 37% photo credit: fairhavenumc.org of U.S. Hispanics pay for a physical good with their phone vs. 13% of non- Hispanics 24%
  4. 4. BARD Advertising, Inc.
 Proprietary and Confidential Information FACEBOOK AND INSTAGRAM
 ARE TOP SOCIAL CHANNELS 4 - 73% of Hispanics use Facebook vs. 71% of white non-Hispanics - 34% of Hispanics use Instagram vs. 21% of white non-Hispanics - The media age of Hispanics that use Instagram is 27 vs 42 for white non-Hispanics - 25% of Hispanics useTwitter vs. 21% of white non-Hispanics - 21% of Hispanics use Pinterest vs. 32% white non-Hispanics - When it comes to video, 81% of Hispanics are more likely to visit video-sharing sites like YouTube vs. 69% of non-Hispanics - Hispanic influencer platforms are steadily increasing photo credit: usatoday.com
  5. 5. BARD Advertising, Inc.
 Proprietary and Confidential Information HISPANICS ARE INCREASINGLY
 ENGAGING IN E-COMMERCE 5 of U.S. Hispanics have purchased electronics on a PC vs. 53.5% of non-Hispanics 54.1% of U.S. Hispanics have purchased food on a PC vs. 23.% of non-Hispanics 24.8% photo credit: shutterstock.com of U.S. Hispanics have purchased personal care items on a cell phone vs. 10.8% of non-Hispanics 18.4%
  6. 6. BARD Advertising, Inc.
 Proprietary and Confidential Information HOW HISPANICS SHOP 6 - 77% of Hispanic shoppers shop with another person vs. 51% of the total U.S. shoppers - 50% of Hispanics shoppers and 57% of Hispanic millennial shoppers try new flavors/ products - 50% of Hispanic shoppers have purchased a grocery item online at least once in the past year vs. 40% of total U.S. shoppers - Almost 75% of Hispanic shoppers use technology for grocery shopping vs. 60% of total U.S. shoppers photo credit: adweek.com
  7. 7. BARD Advertising, Inc.
 Proprietary and Confidential Information MEALS MATTER IN THE
 HISPANIC HOUSEHOLD 7 - 65% U.S. Hispanic shoppers have dinner at the dinning table or kitchen counter vs. 55% of total U.S. shoppers - Hispanic shoppers eat 3.3 meals a day vs. 2.8 meals for total U.S. shoppers - 23% of Hispanic shoppers say family requests drove the dinner meals they prepared vs. 12% of total U.S. shoppers photo credit: dailyfinance.com
  8. 8. BARD Advertising, Inc.
 Proprietary and Confidential Information ENGAGE THE CONSUMER Hispanic marketing is more than just a bilingual campaign. Hispanic marketing is delivering culturally relevant communications to a specific target audience. Based on all of the above key insights, in 2016, to truly engage the Hispanic audience, you need to deliver rich and engaging content via a digital connection. 8 photo credit: hispanicmarketingonline.com
  9. 9. BARD Advertising, Inc.
 Proprietary and Confidential Information 9 THANKYOU Barb Stabno President and Owner 952-345-6264 barb@bardadv.com Follow Us Sources: Mediapost.com, Pewresearch.org,Acosta.com

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