What gets her up in the morning? What keeps him up at night? Find out so you can write to create engaging conversations.

2. Write like you talk—only better

4. Write like you talk—only better My Mary moment

5. Drama Satisfaction Creativity still get me up in the morning

6. As a communicator What gets you up in the morning?

7. As a communicator What keeps you up at night?

8. Maybe it’s Keeping up with technology Job insecurity How busy you are

10. Write like you talk—only better 1. Think about the person you most want to connect with

11. Write like you talk—only better 1. Think about the person you most want to connect with 2.Pretend you’re having a conversation

12. Write like you talk—only better 1. Think about the person you most want to connect with 2.Pretend you’re having a conversation 3. Let your personality shine

13. Write like you talk—only better 3steps to turn good talkers into great writers Plan Write like you talk Improve

14. Write like you talk—only better Step 1Plan Who?

15. Write like you talk—only better Speed connecting Discuss with the person beside you Who do you most want to connect with? What gets him up in the morning? What keeps her up at night?

17. Write like you talk—only better Step 1 Plan 2. What? Key message

18. Write like you talk—only better Step 1 Plan 3. How?

19. Write like you talk—only better Step 2 Write like you talk 1. Think about what you enjoy in conversation

20. My list Get to the point Use words I understand Use colourful expressions Consider my interests Ask for my opinion, answer or other feedback frequently Make lots of references to me Mention celebrities, politicians, historic figures and other people we all know Tell stories that I can relate to Are easy to follow Respect my feelings, values and beliefs Provide new or different information and perspectives Express strong opinions Have clear ideas Paint vivid pictures Reveal themselves Rhythm and pacing Dramatic Controversial Funny…

21. Write like you talk—only better Step 2 Write like you talk 2. Pretend you’re talking to the person you most want to connect with

22. Write like you talk—only better Go back to your first and favourite way to communicate

23. Write like you talk—only better Step 2 Write like you talk 3. Just write No distraction Ignore the ghosts

24. OF TEACHERS, PROFS & BOSSES

25. Write like you talk—only better Step 2 Write like you talk 3. Just write No distraction

26. Write like you talk—only better Step 3 Improve 1. Tighten, focus

27. Write like you talk—only better Step 3 Improve 2. Check, fix

28. Write like you talk—only better Step 3 Improve 2. Check, fix Does it help your reader understand? Do your important people care?

29. Write like you talk—only better Step 3 Improve 2. Check, fix The biggest, baddest mistake Confusing sound-alike words

30. Write like you talk—only better Step 3 Improve 3. Make it easy to remember How do you remember when you forgot your grocery list?

31. Write like you talk—only better Step 3 Improve 3. Make it easy to remember Why do phrases live on?

32. Write like you talk—only better Step 3 Improve 3. Make it easy to remember Why do songs get stuck in your head?

33. Write like you talk—only better Step 3 Improve 4. Be yourself 100% you, no filler

34. Write like you talk—only better Step 3 Improve But what if you’re writing for someone or representing the organization?

35. Write like you talk—only better Speed connecting With the person on your other side, talk about Describe your organization’s personality How would you convey that?

37. Write like you talk—only better 1. Think about the person you most want to connect with

38. Write like you talk—only better 1. Think about the person you most want to connect with 2.Pretend you’re having a conversation

39. Write like you talk—only better 1. Think about the person you most want to connect with 2.Pretend you’re having a conversation 3. Let your personality shine

40. Want more? Read the book a fillable PDF http://www.stickycommunication.ca

41. Write like you talk—only better Want more? Take the workshop Or recommend it http://www.stickycommunication.ca

42. Write like you talk—only better Want more? Practice with the worksheets http://www.stickycommunication.ca

43. Write like you talk—only better Want more? Coming soon in print from Amazon and for Kindle, Kobo, iPad and other e-readers Questions http://www.stickycommunication.ca

44. What an exciting time to be a communicator! Don Tapscott

47. High tech High touch

48. Welcome the new day

50. http://www.stickycommunication.ca