1. The “Full Web” Isn’t
Mobility Goes Beyond the November 2008
Desktop Mobile 2.0
2. Who am I?
Usability, human factors, interaction
design, industrial design, marketing,
engineering, entrepreneur, MBA
Product designer, product strategist, Barbara Ballard
blogger
Mobilist 2
5. A good user experience
A process, system, or interface that is
Matches user’s mental model
• Usable or easy to deduce
Right information, content, and
• Useful features for current situation
Engaging games, fun shopping,
• Contextual reliable & efficient intranet
5
46. The importance of user experience
Engage your users
Reduce support costs
Reduce employee load
Reduce abandoned shopping carts
Support your brand
46
47. Thank you.
User Research November 2008
Product Strategy
Mobile 2.0
Design
User Testing
Commentary
www.littlespringsdesign.com
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