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everything i needed to
know about social media i
   learned from being
     @the_swine_flu
      an @baratunde production
Get A Good Name
Brand Your Profile
• Name: The Swine Flu
• Location: Fucking EVERYWHERE!
• Bio: Bird flu ain’t got shit on me.
• Add relevant images
Be Provocative
Join The Conversation!
Follow Your Target Market
Stay Positive!
Collaborate
Share Your Achievements
Diversify
Host An Event
Encourage Participation!
Give Back
Ask The Crowd For Help
Location, Location, Location
Get Personal
Beware The Competition
Don’t Forget The Press!
All This In Two Weeks
•   1,641 Twitter followers; 2,021 FB page fans w
    800+ interactions
•   Twitter, Facebook, Disqus (blog comments),
    Digg, gmail, drop.io (hosting & phone #)
•   Twitter Replies from Chicago Tribune, Al
    Roker. Followed by Mitt Romney
•   #facelicking party attended by at least 159
•   interview appeared in huffington post
Signoff




an @baratunde production

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Everything I Needed To Know About Social Media I Learned From Being @The_Swine_Flu (by @baratunde)

Editor's Notes