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Leveraging Social Networks to Build and Engage Digital Communities
1. Digital Brand Building and Communications San Francisco | Barcelona DIGITAL COMMUNITY ORGANIZING Leveraging Social Networks Barak Kassar, barak@rassak.com
8. Oldest media I’ve experienced. Animals (content) and walls (media/tech) didn’t change for 5,000 years! They had time to figure out how to leverage it. JackVersloot
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10. 600 tweets per sec[Context: 34,000 Google searches per sec]
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12. The woman next to me wants to know. She’s a community manager for a tech company with 1000 techy customers.
13. Apps [like this one that asks people to donate their FB status to a “message engine”] are powerful. They’re one way to build leverage Bonus Content: Of Qassams and Whoppers
14. So is plain old organizing!!! That’s what we’re going to talk about.
15. Before we go on, please “friend” me on FB [I’m not only telling… I’m showing]
16. And SOME of you please“like” Rassak Experience How cool is this stamp? You can get your own from Nation in the UK
17. Digital Community Organizing Checklist Ask yourself what a community is Ask why you are building a community (the non-selfish reason) Be clear about the selfish reason(s) too Map your community/network Acquire your tools
18. What is community? What Is Community? A reminder from a sign outside a church in San Francisco
23. Why building? Why? The Unselfish Version. In our case it’s “spread knowledge, promote cool and effective efforts, connect people” For Rassak… helping people/orgs express themselves For Zibkids… helping parents make their kids stronger. And kids to grow up stronger For BV… to connect parents .. Also to make kids stronger by making Parents stronger
24. Why building? Why? The Selfish Version. New and repeat business!!! For Rassak… helping people/orgs express themselves For Zibkids… helping parents make their kids stronger. And kids to grow up stronger For BV… to connect parents .. Also to make kids stronger by making Parents stronger
25. Visualizing Map your community and social networks. I don’t mean just geographically.
26. Location, location, location --- distribution distribution distribution Mapping helps you understand that Location, Location, Location = Distribution, Distribution, Distribution
27. Tools* Ears Smile Shoes Strong Arm Cellphone Camera *please note: first four items are NOT digital at all
28. First four tools for digital community organizing are NOT digital 1. Ears