An overview of my Personal Brand - A Fit New You. The theme to my brand is fitness and nutrition; providing tips to people looking to get fit.

1. Andrew Bartucci’sPersonal Brand Plan A Fit New You

2. Fit New You - what? Diving into the world of fitness and nutrition Provides weight-lifting and nutrition tips to anyone looking to get fit Forget Body Mass Index (BMI) ratings and quick fix diets, Fit New You provides strategies for achieving and maintaining a healthy lifestyle It’s about hard-work and healthy eating

3. Fit New You – more Exposes the best fitness exercises and offers strategies for you to look and feel your best Explores the best foods for maintaining a healthy lifestyle Debunks fitness and nutrition tips that have always hindered true and lasting results Provides videos and links to the best fitness exercises and techniques as well as the best foods for a healthy body

4. Andrew Bartucci Sports Enthusiast Gym rat Avid ‘healthy recipe’ maker Passionate about things I’m passionate about

5. About me I’ve transformed my body from overweight to ‘in shape’ over the past four years. I was tired of Hollywood diets and quick fix solutions because they never worked. So, through dedication and much research, I devised a healthy meal plan and gym routine that guaranteed lasting results. To me, “Diet and fitness need to be incorporated into a complete healthy lifestyle.”

6. About me – rules I live by Get fit for yourself Be dedicated and work-hard Results don’t come over-night Enjoy a lifestyle that allows for gym time and healthy eating Set goals, achieve them, set new ones “It’s in your hands, don’t settle - achieve your best”

7. Goals for my Personal Brand I hope to create a credible online presence in the field of health and fitness. I’m not an expert in these fields, but I’ve tried and tested everything and found what works. I wish to share my findings with an online community looking to find a good source for fitness and nutrition tips. This brand will showcase the best exercises and foods that should be incorporated into anyone’s healthy lifestyle.

8. What a Fit New You offers... Examples Here’s a link to a good arm exercise: http://www.youtube.com/watch?v=tHtXCw7hUAE Here’s a link to a healthy protein rich recipe – Thai Beef Salad http://bit.ly/bB27ck

10. Key Messages I want to help people realize their fitness potential. Results don’t happen overnight; they are part of an ongoing lifestyle Incorporate diet and fitness into a sustainable lifestyle You don’t have to work-out 7 days a week and eat only chicken spinach salads to be a healthy person Have fun and never stop learning

11. SWOT Analysis

12. Strategy Rational: Develop an approachable online presence that speaks to and offers strategies to people looking to create a healthy lifestyle Audience: People looking to get fit. Beginners to the worlds of fitness and healthy eating How: Create blog posts, twitter links and share videos and recipes that people can look to for guidance when attempting to transform their lifestyle

13. Channels/ Tactics Twitter updates and links to good sources and my Fit New You blog Fit New You blog Linkedin: creating a professional identity and enhance my social network Facebook: Allow my FB friends to see and experience my personal brand Online Forums: Comment and answer questions with links to my blog for people looking for fitness and health tips

14. Objectives

15. Follow and connect with meon Twitter! @bar2cci