Social Media Strategy and Measurement for Advocacy
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This document discusses social media strategy and measurement for advocacy. It defines social media as internet applications that allow user-generated content creation and sharing using Web 2.0 technologies. Examples of popular social media sites in Indonesia are discussed, along with tips for using platforms like Facebook, Twitter, and blogs/websites for advocacy. It also provides an overview of tools for measuring engagement on social media platforms, such as Facebook Insights, TweetReach, and Google Analytics.
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Social Media Strategy and Measurement for Advocacy
- 1. SOCIAL MEDIA Strategy and Measurement for Advocacy INDRIYATNO BANYUMURTI banyumurti@relawan-tik.org
- 2. @banyumurti banyumurti@relawan-tik.org www.facebook.com/banyumurti www.banyumurti.net INDRIYATNO BANYUMURTI
- 4. “a group of Internet-based applications that build on the ideological multi faceted and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content” What is Social Media?
- 6. Img: aegisblogs.com Why Social Media?
- 7. many to many communication
- 8. alexa.com 10 Top Sites in Indonesia
- 11. POPULATION 1. China 1,3 M 2. India 1,2 M 3.USA 3. Facebook 842JT 313 JT 4. Indonesia 4. USA 240 JT 313 JT 5. Indonesia 240 JT
- 13. FACEBOOK
- 14. Gerakan Sosial
- 16. JAM video diunggah TIAP MENIT Atau 1 jam video diunggah tiap detiknya
- 17. Miliar video ditonton TIAP HARI
- 18. Juta Pengunjung berbeda TIAP BULAN
- 19. JUTAAN TAHUN dibutuhkan untuk menonton semua video di You Tube
- 23. 29.4M
- 28. • Complete Information • Google-able • Dinamic Content • Increase Awareness • Building Personal Relationship Why website/blog?
- 30. HOW TO MEASURE?
- 31. Facebook Insight Crowdbooster Tweetreach Twittercounter Google Analytics TOOLS
- 32. FACEBOOK PAGE
- 33. FACEBOOK INSIGHT From: Facebook Page Insight Guide
- 34. FACEBOOK INSIGHT
- 35. FACEBOOK INSIGHT
- 36. FACEBOOK INSIGHT
- 37. Reach FACEBOOK INSIGHT
- 38. Engaged Users FACEBOOK INSIGHT
- 39. Talking About This FACEBOOK INSIGHT
- 40. LIKE FACEBOOK INSIGHT
- 41. LIKE FACEBOOK INSIGHT
- 42. REACH FACEBOOK INSIGHT
- 43. REACH FACEBOOK INSIGHT
- 44. REACH FACEBOOK INSIGHT
- 45. Talking About This FACEBOOK INSIGHT
- 46. Talking About This FACEBOOK INSIGHT
- 47. TWITTER
- 48. You share something on Twitter. People spread the word. TweetReach tells you who’s talking about it, how many people saw it, and who those people are. Free Version only give analysis for last 50 tweets
- 49. Exposure is the number of overall Reach is the number of unique impressions generated by tweets people who receieved tweets in this report – the total number about your search query about of time tweets were delivered to this time period timeline s. The graph breaks down how namy Twitter account received how many tweets about your search query
- 50. Activity: • Total number of tweets and unique contributors • Time Period (in free version is time period for 50 tweets) • Tweet type break down
- 51. Top Contributors: Most retweeted tweets: • Highest exposure: contributor who • The top three most retweeted generated the highest exposure tweets, including automatic from direct impression retweets or manual retweets (RT • Most retweeted: contributor who @username) received most retweeted • Most mentioned: contributor who was mentioned the most times
- 52. Contributors: Tweets timeline: Complet list of all contributors: Full list of all tweets in this report - How many tweets they posted - How many Retweets the received - How many impression their tweet generated
- 56. • How many visitors of your blog/site? • Where visitors came from? • How long visitors are staying on your blog/site? • Which pages of your blog/sites visited most? • If visitors came to your site from a search engine, what keywords they search?
- 57. GOOGLE ANALYTICS
- 58. Visitors Overview Time Period (can be changed) Daily Visitors GOOGLE ANALYTICS
- 59. Visitors Statistic Number of visits Number of unduplicated visitors Total number of pages viewed Average number of pages viewed during a visit Average time duration of a session Percentage of single-page visits Percentage of visits that were first-time visits GOOGLE ANALYTICS
- 60. Traffic Sources GOOGLE ANALYTICS
- 61. Search Engine Direct Traffic Reffering Sites GOOGLE ANALYTICS
- 62. Content GOOGLE ANALYTICS
- 63. So, what should we do?
- 64. A •Attention I •Interest D •Desire A •Action
- 65. Social Media Tips for Better Engagement
- 67. Be Active!
- 68. Be Interesting!
- 69. Be Humble!
- 71. Be Honest!
- 72. www.relawan-tik.org www.blogor.org www.internetsehat.org Thank You… Presentasi ini dapat diunduh di: www.slideshare.net/banyumurti @banyumurti