The document proposes a new marketing concept to promote tourism in Budapest, Hungary. It acknowledges that previous marketing approaches led to disappointed tourists by portraying an overly positive image that did not match their actual experiences. The new concept proposes turning this around by creating a reality TV show that streams worldwide. The show would feature international participants competing in challenges throughout Budapest to experience both the difficulties and opportunities of visiting the city as tourists. This aims to provide an honest portrayal of visiting Budapest while entertaining worldwide viewers, generating significant publicity and interest in traveling there.

1. Marketing Budapest as Tourism Center The Budapest Challenge

12. The Mechanism Experience Hungary much more positive than expected! Travel back home. Tell about the better than expected trip. POSITIVE PR! Draw the regular tourists to Hungary! Will leave Hungary satisfied  Mechanism

13. Second Alternative Do a show with the exact same concept as this one in Bukarest !!! SLOGEN LINE AFTER that will certainly draw tourists to Budapest: ”… Bukarest sucks, go to Budapest!” Mechanism

14. Spooky Vision # 01 BACK UP

15. Spooky Vision # 02 BACK UP

16. … Question Time! BACK UP