1.
One of the oldest concept in business. The
production concept holds that consumer
will prefer products that are
and .
Manager of production concentrated Low cost
oriented business Mass distribution
Production efficiency

2.
It holds that consumer will favor those
product that offer the most quality,
performance or innovative features.
Manager in this organization focus on
marketing superior product. They assume
that buyers admire well made product.

3.
It holds that customer and business
concentrate on an aggressive selling and
promotion effort
Starting Point Focus Means Ends
Profit
Selling & Through
Factory Product
Promotion

4.
It holds that the key to achieve its organizational
goal consists of the company being more effective
than competitors in creating, delivering and
communicating superior customer value to its
target markets.
Starting Point Focus Means Ends
Profit
Through
Selling &
Factory Product
Promotion

5.
Modern marketing / Integrated marketing
means the various marketing functions –
sales force, advertising, customer
service, product management, marketing
research must work together

6.
The Difference between Traditional Marketing
& Modern Marketing
Traditional Marketing Modern Marketing
Top level Customers
Upper Middle Level Operational Level
Lower Middle Level Lower Middle Level
Operational Level Upper Middle Level
Customers Top Level

7.
It is nothing but humanistic marketing and
ecological marketing.
It holds that the organization’s task is to
determine the need, wants and interest of the
target markets and to deliver the desired
satisfaction more effectively and efficiently than
competitors in a way that preserves or enhances
the consumer’s and the society’s well beings.