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Part 1: Georgia State University, College of Education Recruitment Plan

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Bahati Banks-Cox
Bahati Banks-Cox

Presentation created for interview with Georgia State University's College of Education to implement an inbound/content marketing strategy to recruit more qualified graduate students.

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College of Education Ćžï‚Ÿ Graduate Programs RECRUITMENT MARKETING PLAN! Presented by Bahati Banks December 11, 2014
GOALS!
What are the desired results?
Marketing automation 1 Compelling videos 2 High quality content 3
SMART OBJECTIVES
What does success look like in one year?
GOAL 1! Implement marketing automation METRICS! Contact form completions, newsletter/blog subscriptions, content downloads, etc. Incorporate a marketing automation platform to identify, nurture, and convert prospective students. OBJECTIVE!
EXAMPLE! Marketing Automation in Action
Current Web Page
Why Become a Science Teacher? Contact Us Download Infographic Optimized Web Page
Current Contact Form
Contact the College of Education Graduate Program *Full Name *Email Phone *Program of Interest Download  report   to Â ïŹnd  out  why   Optimized Contact Form
View  Last  10  Years   GACE  Pass  Rates   COLLEGE OF EDUCATION CONSIDERING A CAREER AS A STEM TEACHER? DIDYOU KNOW? Georgia State’s teacher residents are paid a $25,000 stipend to teach “in-demand” areas (i.e., math/science). GSUs teachers stay in the profession and have a positive impact on children’s learning. Targeted Follow-up Email
METRICS! Likes, shares, and comments. Create engaging videos that tell the story of students, faculty, and alumni making a difference in education. OBJECTIVE! Create compelling videosGOAL 2!
Michigan State University College of Education
METRICS! Views, listens, participation, and comments. Create a variety of content (i.e., videos, contest, blogs, podcasts) to entice prospective students. OBJECTIVE! Consistent , high quality contentGOAL 3!
PODCAST Illinois State University | College of Education
PODCAST BLOG George Washington University | Graduate School of Education & Human Development
PODCAST BLOG CONTEST University of Hawaii | College of Education
METHODOLOGY!
How will marketing strategy be implemented?
AWARENESS EVALUATION PURCHASE SALES FUNNEL APPROACH MAP CONTENT BUYING STAGES
RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS FINANCIAL AID SCHOLARSHIPS TOP NOTCH PROGRAMS EMAIL MARKETING CALL TO ACTIONS CONTACT FORMS Responsive website Blogs Videos SUPPORT Alumni CONVINCE Students ATTRACT Interested Students CONVERT Visitors SERVE Candidates CONTACT US! Google
RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS FINANCIAL AID SCHOLARSHIPS TOP NOTCH PROGRAMS EMAIL MARKETING CALL TO ACTIONS CONTACT FORMS Responsive website Blogs Videos SUPPORT Alumni CONVINCE Students ATTRACT Interested Students CONVERT Visitors SERVE Candidates CONTACT US! Webpage
RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS FINANCIAL AID SCHOLARSHIPS TOP NOTCH PROGRAMS EMAIL MARKETING CALL TO ACTIONS CONTACT FORMS Responsive website Blogs Videos SUPPORT Alumni CONVINCE Students ATTRACT Interested Students CONVERT Visitors SERVE Candidates CONTACT US! Blog
RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS FINANCIAL AID SCHOLARSHIPS TOP NOTCH PROGRAMS EMAIL MARKETING CALL TO ACTIONS CONTACT FORMS Responsive website Blogs Videos SUPPORT Alumni CONVINCE Students ATTRACT Interested Students CONVERT Visitors SERVE Candidates CONTACT US! Video
RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS FINANCIAL AID SCHOLARSHIPS TOP NOTCH PROGRAMS Marketing Automation Landing pages/CTAs Contact Forms Responsive website Blogs Videos SUPPORT Alumni CONVINCE Students ATTRACT Interested Students CONVERT Visitors SERVE Candidates CONTACT US!
RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS FINANCIAL AID SCHOLARSHIPS TOP NOTCH PROGRAMS Marketing Automation Landing pages/CTAs Contact Forms Responsive website Blogs Videos SUPPORT Alumni CONVINCE Students ATTRACT Interested Students CONVERT Visitors SERVE Candidates CONTACT US! Google
RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS FINANCIAL AID SCHOLARSHIPS TOP NOTCH PROGRAMS Marketing Automation Landing pages/CTAs Contact Forms Responsive website Blogs Videos SUPPORT Alumni CONVINCE Students ATTRACT Interested Students CONVERT Visitors SERVE Candidates CONTACT US! Contact Us Download Infographic Why Become a Science Teacher? Optimizedwebpage
RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS FINANCIAL AID SCHOLARSHIPS TOP NOTCH PROGRAMS Marketing Automation Landing pages/CTAs Contact Forms Responsive website Blogs Videos SUPPORT Alumni CONVINCE Students ATTRACT Interested Students CONVERT Visitors SERVE Candidates CONTACT US! Contact Us Download Infographic Why Become a Science Teacher? First  Name   Last  Name   Email   COLLEGE OF EDUCATION Download  Infographic   Phone   LandingPage
RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS FINANCIAL AID SCHOLARSHIPS TOP NOTCH PROGRAMS Marketing Automation Landing pages/CTAs Contact Forms RESPONSIVE WEBSITE BLOGS/VIDEOS SOCIAL MEDIA SUPPORT Alumni CONVINCE Students ATTRACT Interested Students CONVERT Visitors SERVE Candidates CONTACT US! First  Name   Last  Name   Email   Download  Infographic   Phone   View  Last  10  Years   Pass  Rates   CONSIDERING A CAREER AS A STEM TEACHER? DIDYOU KNOW? Georgia State’s teacher residents are paid a stipend of $25,000 to teach “in-demand” content areas, such as math or science. Our teachers have a positive impact on children’s learning and stay in the profession. TargetedEmail
RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS Financial Aid Scholarships Tuition Discounts Marketing Automation Landing pages/CTAs Contact Forms Responsive website Blogs Videos SUPPORT Alumni CONVINCE Prospects ATTRACT Interested Students CONVERT Visitors SERVE Candidates CONTACT US!
Online application Follow-up emails/phone calls Financial Aid Scholarships Tuition Discounts Marketing Automation Landing pages/CTAs Contact Forms Responsive website Blogs Videos CONVINCE Prospects ATTRACT Interested Students CONVERT Visitors SUPPORT Applicants CONTACT US!
QUESTIONS!

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Part 1: Georgia State University, College of Education Recruitment Plan