2. DELL
. Dell is a very successful company because of all the social media
tools they have.
. The main reason why there social media success worked was
because of human word of mouth. This is also called Direct
communication
. Direct communication is very useful because people talk a lot and
therefore can talk to someone about what they saw about dell on
the web.
3. DELL CONTINUED
. Dell likes to advertise there stuff on the web.
. The web allows 2 way dialogue between customers.
. Dell launched a social media ground control team to moniter and
report on all social media activities.
4. SUCCESS STORY
. One reason for there success is the great job they do
with building realationships with there customers.
. This is important because it allows direct engagement
with the customers. People hate talking to machines they
want someone who they can talk too and that will help
them
5. SUCCESS STORY CONTINUED
Dell launched something called a listening command center
. This was used so that Dell could see conversations between
customers and other stuff such as twitter posts and news paper
articles.
. This allowed them to use feedback from those people to get new
ideas and also see what they can do to improve or help.
6. SUCCESS STORY PART 3
The main source behind the listening command center is something called Radan6.
. This allows Dell to engage, measure and listen across the whole social web.
The topics talked about a lot are customer improvement, company improvement, Social
media feed back and customer feed back.
All of this has made Dell a successful social media story ad a successful and large business.
7. KODAK
. Kodak is the worlds number one imaging leader by a lot.
There products get used mre than any other products in the world
almost two times as much.
Kodak film takes over 45 million pictures every day and that number
is only increasing.
8. KODAK CONTUED
. Kodak likes to use social media to get out important messages to
its customers.
They feel like this is the best way to reach customers because so
many people use social media.
. They are one of the most advertised companies in ther world on
social media.
. They have ads on every application you use.
9. SUCCESS STORY
They have advertisements and business in 9 different European
countries.
Having international businesses and advertisements helps with there
success tremendously.
This is proably the main reason why Kodak is so successful because
so many people have access to them.
10. SUCCESS STORY CONTINUED
. They like feedback from customers too see what they can do to
improve there companies.
. They have a lot of different ways to get feedback from customers
such as using twitter and facebook and other tools like these.
. They are also big in direct communication because they know this
is the best way to get there company out there.
