This Indian mass media company is headquartered in Delhi and has holdings in print, electronic, and digital media. It operates the Hindustan Times and Hindustan publications, which have a combined circulation of 3.7 million copies and readership of 36.6 million. Opportunities for the company include forming tie-ups with foreign players to enter new markets, lowering raw material costs through increased backward integration, and increasing its presence in eastern and southern India.

3. • Indian based Mass Media company.
• It has holdings in print, electronic and digital media.
• Headquartered in Delhi, India.
• It has printing facilities at 19 locations in the country with an
installed capacity of 1.5 million copies per hr.
• Hindustan Times (English) & Hindustan (Hindi) have a combined
circulation of 3.7 million copies and a readership base of 36.6
million readers to the credit.

5. Opportunity for tie-ups with foreign
players to gain entry into newer
markets and segments.
Low backward integration; lowering of
raw material costs.
Low presence in east and south India.
Increasing focus on local coverages
cope for increase in penetration
Increasing FDI in the industry.
Growth in the radio market.
A few major competitor; scope for
increasing market share.
Low diversification e.g. in TV and
films
Entry of new players in the market
with focus on multiple mediums.
Inefficient distribution.
Declining ad-spend can be checked,
efficient sales force and marketing
operations.
Competitors like The Times Group
venturing info Films and TV; need to
follow suit; have the capability.
Strengths
Opportunities
Threats
Weaknesses