Slides of the November 1, 2016 webinar 'The Adjacent Possible for Banks'. Digitally platformed customer experiences are rewiring consumer expectations. To resist competition, banks need new perspectives and fresh thought processes. Now, in 2016, we see every bank engaging with a series of fundamental challenges. · How should they take best advantage of the digital revolution? · How can they harness its power to improve their customer experience? · What strategic directions should they choose? We believe the best answers are contained in an approach called the Adjacent Possible. The Adjacent Possible provides a powerful conceptual framework for a bank’s digital strategy. So what is this framework? And how can it be applied? See the webinar or check out the slides for more info. Our guest speaker on this topic is Nic Parmaksizian, an award-winning FS specialist with a record for delivering innovative digital experiences and customer journeys. Nic leads Capco Digital business across EMEA. Nic has spent more than 15 years in the Financial Services industry and has worked with the world’s most important banks. Nic is a founder at East London Ventures. Nic is also a founding member of the FinTech working group at Tech London Advocates. Nic is a mentor and advisor to various startups in Europe and the Americas, where he focuses on building lasting businesses fast, making the right connections, and facilitating investment opportunities.

1. Jelmer de Jong - @jelmerdejong
The Adjacent Possible for Banks

2. Trend 1: New competitors in banking
Shift in Competitive Landscape

3. Trend 2: Shift in Customer Behavior & Demand
Shift in Customer Behavior & Demand

4. From Channel Islands to Omni-Channel
Banks will move from Channel
Islands to Omnichannel
Banking. This is not about just
technology, it's about the path
to great customer experience
(CX) across all channels, using
the right customer touch-point
at the right time.
Forrester Market Wave for Omni-Channel Banking Solutions
Trend 3: The Move to Omni-Channel

5. Trend 4: The Future of Banking
Scenario 1
Better Bank
Digital
Banking
Interface
Legacy Banking Platform
Scenario 4
Omni-Channel Bank
Full
Omni-Channel
Banking
Interface
Fintech Providers
Fintech Providers
Fintech Providers
Core Banking Platform
Scenario 3
Distributed Bank
Banking
Services
Aggregator
Fintech Providers
Fintech Providers
Fintech Providers
Scenario 2
New Bank
Built-for-Digital Banking Platform
customers
Alessandro Hatami, published on Banknxt.

6. Forms ChallengesBuilding the 10x better bank

7. Creating the 10x Better Bank
A Paradigm Shift Is Needed
Customer Oriented Functions
Back Office Functions
Existing Systems
(Siloed, Old, Product Centric)
Backbase Platform
Flexibility - Freedom – Innovation
Outside In
Inside Out

8. Creating the 10x Better Bank
Capitalize on your OLB / MB Traffic
15% 85%
Bookmarks Mobile
Public Site Closed Environment

9. Creating the 10x Better Bank
Create, Measure and Optimize Journeys

10. Creating the 10x Better Bank
APIs & Omni-Channel Orchestration
Core Systems
Core
Systems
Digital
Banking
Services
• Banking: Transactions, Cleansing,
Categorize, Enrich, Savings, Budgets,
Payments, Accounts, Entitlements, …
• Universal: Alerts, Notifications,
Message Center, Auditing, Contacts, …
• Re-Use & Rationalize Existing
Systems
Widget Widget Widget Widget
API API API
Digital Banking Services
Customer Experience Services
API API API

11. API Layer
Connecting to 3rd
parties,
Selecting the best offer / service
Omni-Channel
Digital Banking
Experience
Creating the 10x Better Bank

12. Creating the 10x Better Bank
Scenario 1
Better Bank
Digital
Banking
Interface
Legacy Banking Platform
Scenario 4
Omni-Channel Bank
Full
Omni-Channel
Banking
Interface
Fintech Providers
Fintech Providers
Fintech Providers
Core Banking Platform
Scenario 3
Distributed Bank
Banking
Services
Aggregator
Fintech Providers
Fintech Providers
Fintech Providers
Scenario 2
New Bank
Built-for-Digital Banking Platform
customers
Alessandro Hatami, published on Banknxt.

13. Banks need to start their journey now

14. Start your journey now
Our mission is to help Financials to Create, Manage, and
Optimize Omni-Channel Customer Interactions.

15. We Deliver: Backbase Digital Banking Platform
Backbase Digital Banking Platform
Web SDK Mobile SDK
Customer Experience Services
Digital Banking Services
FinTech MarketplaceExisting Core Systems
r
Manager
Widget
Collection
Widget
Collection
Widget
Collection
Retail Banking Business Banking Wealth Management
Forms
Modeler
Business
In control
Forms
APIs
IT
In control

16. We Deliver: Backbase Digital Banking Platform
60+ Financial Institutions on our platform

17. We Deliver: Backbase Digital Banking Platform
Backbase = Omni-Channel Banking Leader
Forrester Market Wave for
Omni-Channel Banking Solutions
Jost Hopperman (September 2015)
“Backbase leads the Pack”.
ü Broad business capabilities,
ü Rich customer experience,
ü Very solid technology and
architecture

18. Questions?

19. www.backbase.com
Thank you!
@jelmerdejong