Kentucky Fried Chicken
“How Manager To Be A
Good Manager Innovator”

Group Members
Waqas Mushtaq (L4f12mcom0151)
Rabia Saifullah (L4f12mcom2160)
Nasir Masood (L4f12mcom0145)
Hina Shahzad (L4f12mcom2160)
Asif Khan (L4f12mcom2156)
Mannan Ikram (L4f12mcom2174)

Special thanks to Mr. ASIM ASHIQ
(Unit businessManager) who
provided us all the necessary
information about the good
manager as a innovators of KFC to
complete this project.

WAQAS MUSHTAQ
L4F12MCOM0151

INNOVATION
“INNOVATION IS ANYTHING THAT
PROVIDES A NEW PRECEIVED BENEFITS TO
A CUSTOMER OR EMPLOYEE”
“INNOVATION IS A CREATIVITY WITH A JOB
TO DO”

History

HISTORY
• KFC Corporation (KFC founded and also known as Kentucky Fried
chicken) is a chain of fast food restaurants based in Louisville,
Kentucky in United States.
•KFC primarily sells chicken pieces, wraps, salads and sandwiches.
•KFC is the world largest and most well known chicken restaurant,
with chain in more then 10 thousands locations and world wire in
80 countries.
•In Pakistan it was launched in1997, Gulshan-E-Iqbal , Karachi.
•Presently in Pakistan, it is been operated by Cupola, a Dubai based
multinational company involved in several business.

INTRODUCTION
•KFC is based in Louisville, Kentucky, and is
the world’s most popular chicken restaurant
chain.
•More than 11000 outlets
•85 countries and territories around the
world.
•8 million customers each day.
•KFC is called “home meal replacement”

Kentucky FRIED CHICKS
MISSION
“To be the leader in western
style restaurants through
friendly service, good quality
food and clean atmosphere”

VISSION
Kentucky FRIED CHICKS
•Food, fun & festival, this is what KFC is
all about. Leading the market since its
inception
•KFC provides the ultimate chicken
meals for a chicken loving nation.
•Be It Colonel sanders secret original
recipe chicken or the HOT and SPICY
Version, every bite brings a yum on our
face. At KFC we can proudly say
“We do chicken right”

RABIA
SAIFULLAH
L4F12MCOM2160

PHILOSOPHY OF KFC CHAMPS
PROGRAMME
CHAMPS stands for the six universal
areas of the customer expectation
common to all cultures and all
restaurants concept

CLEANLINESS
HOSPITALITY
MAINTANENCE
OF FACILITIES
PRODUCT’S
QUALITY
SPEED OR
SERVICES
CUSTOMER’S EXPECTATION

ARABIAN
RICE
CURRENT
PRODUCTS
MACHO’S
BURGER
ZINGER
BURGER
HOT
WINGS
NUGGETS
HOT AND
CHRISPY
SOUP
FRIES
CHICKEN
BURGER

COMPETITORS
Mc Donald’s
HARDEES
Subway
BEST CHOICE

COMPETITORS ON DEMOGRAPHIC BASIS
AFC
IFC

NASIR
MASOOD
L4F12MCOM0145

KFC Mc Donald’s
1. Spicy food rather than
boiled food.
2. Arabian rice and zinger
burger.
3. Free delivery.
4. Local staff and highly
qualified because local staff
can better deal with customers.
5. Chicken is used in all
community.
6. KFC uses top to bottom and
bottom to top approach in their
management.
1. French fries burger
2. Big Mac
3. Charges on home delivery.
4. Its staff is consist of simple
graduate and give them
training.
5. Beef is banned in some
community.
6. Mc Donald’s use top to
bottom approach in their
management.

BUILDING SUSTAINABLE
COMPETITIVE ADVANTAGE
• Customer perception
• Create goodwill
• Put a least impression on computer
Positioning
• CRM
• Train employees for CS.
• Better services for customers
Service
• Its another important factor of KFC which gives a
competitive advantage that they have created
customer database. Database Retailing
• KFC is doing a unique merchandising due to its taste
Unique Merchandise and it’s a major factor of KFC.

VENDOR RELATIONSHIP
UNILEVER
KFC
K&N
CESA
BAKERY
PEPSI
COLA

ASIF KHAN
L4F12MCOM2156

•Raw material at low rates
•Best quality
•Superior quality of raw
material
•Credit facility
•Special discount

EMPLOYEE’S
MOTIVATION
•Extra rewards
•Commissions
•Friendly environment
•Good behavior
•Job security
•A proper systematic approach
system

HUMAN RESOURCES STRATEGY
KFC hiring and retaining the right employees critical to the success of your
restaurant’s operation.
•Area Manger
•General Manager
•Assistant Manager
•Administration Training
&Development Trainee
•Customer Service Team Member
•Customer Service Team Members

HINA
SHAHZAD
L4F12MCOM2161

INCENTIVES TO
EMPLOYEES
•Leave Fare Assistance
•Bonuses
•Good Remuneration
•Health Insurance
•Extra Incentives
•Mobile Phone Plus Bill
•Fuel And Petrol
Allowance
•Laptop And Car
•Medical Allowance

Employee
commitment
•Tour Trips
•Meetings And
Discussion
•Fun In Get Together
•Behavioral
•Skill Through Training
And Development
•Good Working
Environment
•Handsome Salary

SWOT Analysis
STRENGTHS
WEAKNESS
OPPORTUNITIES
THREATS

MANNAN IKRAM
L4F12MCOM2174

PROMOTION
“Promotion is the method
used to inform and educate
the chosen target audience
about the organization and
its products”

PROMOTION SOURCES
Advertising
Personal Selling
Sales Promotion
Public Relations

Short-Term Recommendations
Local Food Comfortable
Restaurant
Environmentally
Friendly

Long-Term Recommendations
Attract
Children
Find a Good
Supplier
Build Healthy
Image

CONCLUSION
• Animal welfare program for poultry
• Co-branding
• High customer demand
• Sustainable and successful franchise
Thank you for your attention!