EMS Creative iMedia Cambridge Technicals

1. Planning – Legal Issues
Lesson 16

2. Lesson Goals
 Know legal and moral issues of web design
 Understand potential revenue opportunities
 Be able to plan within legal and moral guidelines
#revenue
#legal

3. Assessment Criteria
 The assessment criteria for this part of the unit is as follows:
LO2 – Plan the development of a multipage website
P2
Plan the development of a multi-page website:
• Purpose
• Target Audience
• Content
• Production Plan
M1
Detailed planning for the design
and function of the website
considering how information flows
and pages link. Justify choices in
relation to target audience appeal
and usability. Relevant legal and
ethical issues considered.
D1
Consider visitor needs and how they
will navigate the website. The info
provided on a budget, launch date
and timescale is realistic. Some
consideration to relevant revenue
potential.

4. Revenue Potential
Which areas of your website could feasibly provide a source of income?

5. Revenue Potential
 Typical avenues for gaining an income from a website include:
Sponsorship
Services
Space for ads of varying sizes on your site
Linking with a third party who provide funding
Revenue from tickets or merchandise sales
Affiliates such as Google AdSense using space on your site #revenue
#legal
Understand revenue potential
Know legal and moral issues

6. Intellectual Property
What do intellectual property rights cover?

7. Intellectual Property
 Intellectual property covers anything that
you have created such as:
 Inventions
 Artistic Works
 Designs
 Images
 All intellectual property is protected by
laws including patents, copyright and
trademarks.
 These laws prevent others from using the
original work without permission. #revenue
#legal
Understand revenue potential
Know legal and moral issues

8. Copyright
 Copyright is the rights that the
original owner of a creative piece
of work has over that work.
 The copyright law itself gives
owners of creative work the right
to earn income from their
copyrighted work.
 It also prevents others using that
copyrighted material without first
seeking permission which limits
the use of copyrighted work.
#revenue
#legal
Understand revenue potential
Know legal and moral issues

9. Creative Commons
 Creative Commons allows you to
refine the rules of copyright so
that you can share your work.
 You can set rules such as:
 Commercial/Non-Commercial
 Link back to original
 Share future works
 With creative commons you are
not letting go of your rights but
letting people share, remix and
reuse work legally.
#revenue
#legal
Understand revenue potential
Know legal and moral issues

10. Trademarks
 A trademark is the sign or symbol that is
recognisable for an individual company.
 It can be identified using the following:
 Ⓡ Registered Trademark
 TM Unregistered Trademark
 A companies logo could have a trademark
on it to prevents others from using it.
 This could prevent counterfeiters who
may use a trade mark illegally to produce
similar products.
#revenue
#legal
Understand revenue potential
Know legal and moral issues

11. Ethical Issues
What other issues should you consider about the content of your website?

12. Ethical Issues
 There are many issues relating to the content of your website including:
#revenue
#legal
Understand revenue potential
Know legal and moral issues
Data Protection
Royalties
Impersonation
Bullying
 It is your responsibility to ensure that these issues are taken
into account and that you protect those using your website
and those referenced on your site.

13. Your Task
 Describe the revenue potential of your
website including the following:
 Advertising
 Sponsorship
 E-Commerce
 Services
 Explain any intellectual property rights
that may affect you such as copyright.
 Describe any ethical issues that could
cause problems during this project and
how you will minimise them. #revenue
#legal
Understand revenue potential
Know legal and moral issues