3. How to find a story
• Sources of information and inspiration
• News conferences
• Press releases
• Peer reviewed Journals
• Research institutes, etc
4. What makes a good science
story?
There are three components to the perfect
science story. The first is the intellectual leap
or excitement that a particular piece of
research brings. Second, the practical
implications – how will this research change
our lives? The third is the human story
5. Is it a story?
What is
the story
here
It is about
society
It is the
science
Is it about
politics or
the
economy
6. Sources of information
• A good science story depends to a large
extend who or what the source is, so it is very
important that the source of our information
be credible and possibly an authority in the
field.
10. Interviewing a scientist
• Three quick tips on how to get the best out of
an interview.
• Be smart (Read about the subject)
• Prepare your questions
• Establish the rules
11. Interviewing a scientist
• Scientists’ reactions to journalists
• How to get the best from scientists
• Building a relationship
• How do you write the story for your reader to
understand?
• Translating science-speak without dumbing
down
12. Interviewing a lobbyist
• Relationships with lobbyists
• How to get the truth from a lobbyist
• Investigative interviewing techniques
13. How do scientists react to the
media?
• What do scientists think of us?
• Misquote, misrepresentation, inability to
understand common scientific jargon
• What can you do about that?
• Befriend them, win their trust, cross check
copy, make them understand you a journalist
• Building the relationship?
14. How do journalists react to
scientists?
• How do you typically react to scientists?
• Mr think he knows everything, Jargon man,
• What can you do about that?
• Try to understand him, read more about his work
• What can scientists do?
• Be more accessible, be willing to explain
• How can you help them achieve this
15. Selling it to your
editor/producer
• Why should this be published?
• Impact on society, economy, health, etc
• Selling the story to your editor
• Must be well written, draw out
benefits/implications of the discovery as it
relate to food security, vision 202020 etc
16. Finally
Remember that
Science is procedural
Science can be
replicated anywhere
Science is peer
reviewed
Science can
be verified
Science is about
facts, accuracy
17. * NGOs/Lobbyists have an
agenda
* You are not a scientist
* Science is not about opinion