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Virgin Mobile SA’s 2 nd  Birthday Progress Review & A Perspective On The Market 24 th  June 2008
Dec 06 New CEO  24 Jun 06 Launch  Jun 08 500 000  Activations Jun 07 ASA Ruling Jan 2008 Soweto Business Plan Competition  Nov 06 MNP  June  07 Over  100 000 Activations Nov 07 Unlimited SMS  Feb 2008 Unlimited SMS Mr Wessels / Illegal Lottery May 07 Truth Will Set You Free May 08 50c Concert May 07 4 Simple Packages A Busy Two Years…
Gross Adds Cumulative Gross Adds (‘000) The launch business model assumed <350k cumulative gross adds by end of 2008
Points Of Distribution Points of Dist. (Access Packs)
ARPU Source: Mobile World 2007 average; VMSA
Our Pitch & Our Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Around The Consumer Not Us… ,[object Object],Prepay Top-Up Plan Postpay Monthly … All with no lock-ins,  Top-Up Plan with unlimited SMS option Usage / Commitment Credit / Handset
Progress Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virgin Mobile: The ‘Virtual’ Model Network Most of the rest
The Mobile Virtual Network Operator (MVNO) Source: Accenture / Pyramid Research How Deep Does The Brand Want To Go?
VMSA – The Only MVNO On The Continent Source: Politechnico de Milano / Virgin Management Limited Europe/Scandic/Russia 185 Americas 42 Rest of World 18 Africa 1
[object Object],[object Object],[object Object],[object Object],Network Various parts of the rest ????? The MVNO & Africa
MVNO Global Potential ,[object Object],[object Object],[object Object],[object Object],Source: Accenture
The Real Questions To Ask ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wholesale Interconnect Left Unchecked ,[object Object],[object Object],[object Object],[object Object]
Virgin Mobile Will Be Part Of The Influence ,[object Object],[object Object],[object Object],[object Object]
To Conclude… ,[object Object],[object Object]

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Virgin Mobile SA - 2nd Birthday &amp; Market Perspective

  • 1. Virgin Mobile SA’s 2 nd Birthday Progress Review & A Perspective On The Market 24 th June 2008
  • 2. Dec 06 New CEO 24 Jun 06 Launch Jun 08 500 000 Activations Jun 07 ASA Ruling Jan 2008 Soweto Business Plan Competition Nov 06 MNP June 07 Over 100 000 Activations Nov 07 Unlimited SMS Feb 2008 Unlimited SMS Mr Wessels / Illegal Lottery May 07 Truth Will Set You Free May 08 50c Concert May 07 4 Simple Packages A Busy Two Years…
  • 3. Gross Adds Cumulative Gross Adds (‘000) The launch business model assumed <350k cumulative gross adds by end of 2008
  • 4. Points Of Distribution Points of Dist. (Access Packs)
  • 5. ARPU Source: Mobile World 2007 average; VMSA
  • 6.
  • 7.
  • 8.
  • 9. Virgin Mobile: The ‘Virtual’ Model Network Most of the rest
  • 10. The Mobile Virtual Network Operator (MVNO) Source: Accenture / Pyramid Research How Deep Does The Brand Want To Go?
  • 11. VMSA – The Only MVNO On The Continent Source: Politechnico de Milano / Virgin Management Limited Europe/Scandic/Russia 185 Americas 42 Rest of World 18 Africa 1
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.