2. Introduction
Online social lending service
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2
3
4
5
Launched in 2005
Provide low rate loan
Act as a middle man
Destination site www.zopa.com
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3. Features
Brick and mortar
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2
3
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Buyer oriented
C2C buisness
Auction ( commercial mechanism)
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4. • C2C buisness model
• Register first
• Same bank process
• Zopa loans start at £1,000 to £15,000.
• Affiliated revenue (commission based)
• Payment insurance
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5. Zopa has a unique/different marketing strategy than the most
of other online companies.
• Zopa has putt effort on the “word-of-mouth”
•Another important strategy is that Zopa uses Search-EngineMarketing as its main onlinemarketing activity but it needs
certainimprovements
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6. Logo

7. SWOT analysis
Strenght
Weakness
• Low rates
• No interest and credits
• Reduced labour cost
• Commision based
• Risk of defaulters
• Lack of marketing
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8. SWOT analysis
Oppertunities
Threats
• Craze of social connectivity
•Large no. Of borrowers
•Untapped market
•Social media
•Less depositors
•Aquisition threat
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9. • Free formers
Duvall is quoted as saying: "it's a group that's growing really quickly. I
think in the 10 or 15 years time most people will work this way. It's
happening right across the developing world. We've been doing some
research in the US and we think there are some 30 or 40 million people
Not good Quality
there with these attitudes and behaviours".
Jetsport
Fruittare
Good Quality
ChocBar
Doughnut
Low Price
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10. James Alexander says: 'I spend a lot of time talking to members and have
found enormous goodwill towards the idea, which is really like lending to
family members or within a community'. But he also says that some of the
lenders are simply entrepreneurs who have the funds, understand portfolio
diversification and risk and are lending on Zopa alongside other
investments.
Not good Quality
Good Quality
Jetsport
ChocBar
Fruittare
Doughnut
Low Price
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11. Logo

12. History
It allows consumers to directly buy goods or services from
a seller over the internet using a web browser. Firebox.com
is an e-commerce store based in London that was created
in 1998 as hotbox.co.uk.
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13. •If we see in e-business type then firebox.com is consumer to
consumer (c2c) site where consumer (seller) sell his product to
consumer (buyer), And vice versa.
Firebox.com is a buyer oriented site in which buyer and
seller meet with one another and later on the seller
provide services for satisfaction of product and brand.
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14. Type of online intermiediaries
Search engines
Youtube
“that help user to
seek destination site
”
Portals
Facebook
LO
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15. • Over the years we’ve learned to manage our customers
database like any other key business asset - we invest in it
and we nurture it to generate the best possible ROI.
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16. • The coolest thing you can buy has appointed its global
fulfillment partner new phase of international growth.
• The five years partnership launches in july 2013 dispatch
thousands of products to firebox customer globally.
1500 unique products
• Fire box achieve a more sophisticated e commerce
fulfillment strategy to focus on its international growth.
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17. Marketing mix
Product
price
Quality
Image
Branding
Availability
Payment method:
paypal, visa, American
express.
Discount :
Discount rates are given with
the products
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18. Marketing Mix
Place
promotion
• Firebox is now a multichannel retailer. It also
introduce very sales
promotion and it also give
incentives to staff.
Sales promotion
Product promotion
Marketing promotion
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19. • Dotcom started from 1995.and this is about those web site
that allowed to sell things via internet.
(Amazon.com)(ebay.com) is the example of dotcom. And
dotcom boom comes during 1995 to 2000. Dotcom boom is
also known as the dotcom bubble, internet bubble etc. In the
1990s bills. there are a lot of online companies but there were
no cash coming into the pay. They had high stock prices but
nothing backup products. And in the end of decade most of
the companies failed and dotcom bust. And In this decade
firebox opened but they had all kind of strategies with these
strategies firebox.com work properly in uk, usa and other
countries..
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20. ?
Any questions
around this topic?
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21. Thank you
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