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Final eb ch p supply chain management of kfc

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Final eb ch p supply chain management of kfc

  1. 1. SUPPLY CHAIN MANAGEMENT OF KFC
  2. 2. KFC’S HISTORY Kentucky Fried Chicken is a fast food restaurant chain headquartered Kentucky, United States, which specializes in fried chicken. was founded by Harland Sanders. with the first franchise opening in Utah in 1952. KFC operates more than 15,000 restaurants around the world today.
  3. 3. KFC IN PAKISTAN KFC Pakistan started in 1997 with its first branch in Gulshan e Iqbal. KFC won the title of market leader at that time. It has 64 outlets located nation wide.
  4. 4. WHAT IS SCM? Supply chain management is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage.
  5. 5. SUPPLY CHAIN OF KFC KFC’s supply chain can be summed up in 3 process: First, raw material is procured. All product preparation at the branch. Warehouses replenish each branch according to requirement.
  6. 6. SCM
  7. 7. WAREHOUSING KFC has its warehouses in both North and South regions of the country. Northern central warehouse is in Lahore. Southern central warehouse is in Karachi.
  8. 8. WAREHOUSES
  9. 9. PROCUREMENT Planning of monthly budgets. Supply of chicken by K & N’s.(…… Unilever provides sauces. Spices and herbs are imported from Dubai and Singapore. Packing material Bread and buns. Potatoes for French fries. Other items
  10. 10. PROCUREMENT
  11. 11. STORAGE AND INVENTORY Storage of chicken, spices and herbs, bread and buns.
  12. 12. INVENTORY
  13. 13. ZONAL DISTRIBUTION
  14. 14. ZONAL DISTRIBUTIONS Distributions on need basis.(JIT) Karachi is divided into 3 zones. Daily vehicles are dispatched from the Southern Warehouse to these Zonal areas.
  15. 15. QUALITY ASSURANCE Surprise visits to branches Planned visits to branches Rigorous raw material inspection Customer feedback.
  16. 16. SOFTWARE Kfc uses the Supply Chain Management Software to manage its inventory. This was developed by Siddhat Haider. Physically the inventory is counted to tally with the figures in software.
  17. 17. COMPETITIVE ADVANTAGE KFC is well known for the ingredients it uses. KFC has kept emphasizing that its chicken is different (when compared to competition). Colonel Sander said their chicken is “entirely different but still tender and tasty”.

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