2. Greetings,
I would like to welcome you to our services. It is my hope
to grow your business through the various opportunities
and education our consulting agency brings.
Warm Regards,
Kino C. Padilla
kinoINTERNATIONAL
ceo/owner
3. Mission Statement:
Kino INTERNATIONAL is a unique agency set up to ensure
our client’s success using five areas of specialized consulting
services including: Marketing, Public Relations, Business
Consulting, Creative Services, Audio and Video Production.
We use these specialized services to increase business by
increasing consumer awareness and enabling company
growth through strategic planning as well as business
development.
4. Core-Values Statement
Kino INTERNATIONAL, LLC as an agency has adopted these core set of values
in order to maintain a positive, successful, and creative work environment.
These values have been chosen to represent our approach and commitment
to our clients.
Accountability
We ensure all communication will be presented in the best interest of our clients
to introduce and reinforce their communication. Additionally, preparedness
and punctuality as well as accepting individual responsibility for the clients
represent.
Ethical Principles
We will make every effort to follow the ethical guidelines as established by
the Public Relations Society of America (PRSA) Code of Ethics, with principles
and moral obligation.
Professionalism
We are committed as an agency to present ourselves with the utmost poise,
and demeanor. We will work to maintain the reputation of work to enhance
that of the client. We will work as individuals with the highest level of integrity
in a collaborative atmosphere.
Innovation
We will not restrict ourselves through common ideas and practices. We will
embrace and evaluate new forms of communication to best serve our clients.
We accept creativity with the acceptance of constructive feedback. We will
push ourselves and our ideas beyond the ordinary.
Sustainability
We accept responsibility for our environment, and will follow high standards
to reinforce sustainability. We will work to utilize and set goals incorporate
environmentally friendly materials such as: recycled paper, corn based plastic,
alternative fuel, solar power, and any product that reduces our carbon foot
print. We will also provide our clients with information so that they too function
eco-friendly.
5. Kino International is a consulting agency with a different
approach to how we do business. We work for innovation and
not against it. More importantly, we want to improve how you do
business.
Business planning is essential for today’s industry. Creating a road
map for your company will help it grow. Much like a think tank,
our company can help you discover opportunities and manage
resources. As a result, efficiency and effectiveness will create
better returns.
The following pages present a general overview of our business
services...
Growing Your Business is
Our Business...
6. Marketing
What is marketing and advertising. . .
Your brand is your promise, to your
public. Your promise that you have
done everything in your power to
provide the best quality for their money.
It’s simple, when they need you, they’ll
think of you or your competitor.
Impressions are everything.
Today, it’s not just an AD I saw in
rolling stones or even a TV AD. It’s an
experience, branding takes many
forms including Web 2.0 that generates
interactivity. Myspace, facebook,
twitter, and youtube are the new tools
for advertising.
Consumers have more on their
mind than just your brand. In fact,
you might be the last thing on their
mind. But, what happens when
they need your product or service?
Who will they think of?
Build a positive impression with your
target audience and your business
will be very profitable. The goal is
to have your audience return time
and time again.
7. Relationships are all over the business
world, from your employees to your
consumers and even your affiliates.
These relationship have to be
managed.
Communication is central to balancing
these relationships. Positive relations
with employees creates an efficient out
put. Positive relations with consumers
creates repeat business and the same
with affiliates in any capacity.
Each business is different yet
the principles are the same.
Public relations is a balancing
act, where the organization
maintains positive relations with
its publics.
Public Relations
8. Public Relations &
Project Management
If You Fail to Plan, You Can Plan to Fail.
-Unknown
The process above is one of
the many guidelines we use
to improve your business.
The ROPE PR process is
very flexible and helps us
identify and evaluate various
opportunities.
Wether it is an event, a
product launch or a new
Web site, this standard
operating procedure is
how we execute any
project for our clients.
9. Business Consulting
When supply is lower than demand your
company will earn the most profits.
How do we get there?
One way is to increase consumer
demand, this is done using a number
of tactics to reinforce branding.
Remember your customers are your
boss and has the ability to fire your
company. To achieve success, it is a
delicate balance of efficiency and
innovation.
Research, is our start point to identify
areas within the company that
can be improved. Utilizing resource
management techniques we can
create a more effective process.
Once we understand how to
improve your business, we can
move forward with formulas to
improve them.
Business has changed. Gone are
the days of wasteful spending, it
is time to adjust our methods.
My father once said “One way or fifty we’ll
get it done.” This is exactly how I built this
company, and how I will grow your company.
-Kino
10. Business Consulting
Sadly, consumers do not spend all
of their earnings on your product or
service. Depending on your industry,
your potential consumers only spend
a certain percent.
Of that industry precent, matched
with how much your company profits
and divide between competitors, we
define market share.
The more market share you have,
the more profits your making.
Understanding your competition
is vital to your success. Along
with new technology, this can
significantly increase your market
share.
11. Business Consulting
Our approach is reinventing
the business model. One that
facilitates interaction and
inclusion of consumers.
Interact and inform your public
by establishing communication
channels with your public.
This will help you understand
your audience, and how your
product can benefit them.
Each industry is different and our
approach can be adjusted to
provide the best returns.
Interaction between your brand and
your consumers can be facilitated
through social media advertising. Using
myspace, facebook, twitter, etc.. you
are presenting your brand to potential
consumers with specific demographic
targeting.
Web 2.0 has changed the way people
use the internet. All the while creating
further opportunities to market your
brand.
Twitter is a new tool that provides instant
communication with your followers. See
our page to understand how we use it.
Follow us: twitter.com/kinoINTL
12. From Kino Padilla
Thank you for taking the time to review our
specialized business services. Personally it is my
pleasure to offer these services, I enjoy this industry’s
challenges and face each with tenacity and
integrity.
From start-ups to established businesses, any
combination of our services can work increase
efficiency and the effectiveness of your company.
We offer free consultations to understand your
business needs.
Once we identify your business needs, we will
develop a strategic plan with specific goals and
objectives to improve your business.
I look forward to hearing from you soon,
Kino Padilla
(602) 717-1694
kinothepublicist@gmail.com
