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Social Media and Democratization: A New Form of Democratic Transition

  1. Prof. Dr.Azizul Halim Yahya Dean Faculty of Communication & Media Studies UiTM, Malaysia Social Media and Democratization: A New Form of Democratic Transition
  2. Introducti on
  3. Introducti on social media has provided space for the audience to exercise freedom of expression, views and opinions Rapid technological development has created an unprecedented phenomenon that is social media. In a borderless world, information is readily available at the public’s fingertips. Advancement in digital technology, from web 1.0 to web 2.0 has enabled people to upload, post, discuss, interact and comment on social networking sites.
  4. On Average 850 million Active User per month Faceboo k 175 millionTweet Everyda y Thus it appear s that, opinions and gos s ip have the ability to s pread widely, quic k ly and w ithout c ontr ol
  5. Transition of Social Communic ation
  6. Social networking sites is said to function in the same manner, with a distinction in its approach. The s oc ial media envir onment is d e s ig n e d to ma ximiz e s atis fac tion for the gener al public , w hile fac ilitating th e ir s o c ia l
  7. Transition of Social Communic ation +
  8. Transition of Social Communic ation -
  9. The Role of Social Media in Democracy P o t e n t i a l t o c h a n g e t h e f u n d a m e n t a l c h a r a c t e r o f s o c i a l l i f e , e i t h e r o n a n i n t e r p e r s o n a l o r a t a s o c i e t a l l e v e l ( E l l i s o n e t a l , 2 0 0 9 ) . Changes in the patter ns of inter ac tion and s oc ial r elations hip
  10. Information can be delivered to all of community speedily, and this would affect all segments of society.
  11. Social Moveme nt Social media played a role of communication that aids the revolution by enabling the sharing of resources, values and a common strategy for improving public support, thereby putting pressure on the governments (Sabadello, 2011)
  12. Impact of New Media Democratiza tion The first social media event that changed the landscape of social democracy took place in 1994. The Zapatista Army of National Liberation Army (EZLN) in Chiapas, Mexico wasthe pioneer in using new media for political activism, particularly politically motivated communication to its supporters in Mexico and worldwide (Sabadello, 2011). In the year 2000, social movements in Serbia have mobilized a large number of people to question the oppressive political regime, which directly contributed to the fall of President Slobodan Milosevic. The social-network-based movements was established by a group of university students in October 1998 In the year 2008, hundreds of thousands of people marched in Bogotá, the capital of Colombia, to protest the continuous violence by the Revolutionary Armed Forces of Colombia (FARC). All information regarding the protest was transmitted and disseminated via Facebook (Sabadello, 2011).
  13. Although the term “Arab Spring” has always been used to refer to revolution led by everyday people through social media, it is in fact a logical continuation of strategies employed by previous political movements. The implication is in how the new media is used to encourage democracy and in an effective manner (ibid.). Hence, it is established that the Internet can directly impact a democratic system conventional political participation (voting, donating to a political body, campaigning, etc non-conventional political participation (marches, demonstrations, etc.
  14. Conclusi on the challenge of democratization through social media, the government should institute a new law or bill that governs dissemination of information so as to avoid misperception and malice. This would mean that new media organizations (online news agency, information sites, etc.) should uphold conviction and accountability in ensuring the dissemination of information The definition of media literacy should also be extended to include social media understanding, which teaches the society not only to accept, but also to be capable of interpreting and evaluating information from social media.
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