The document provides a print media analysis for March 2014 based on data from major publications and magazines in Pakistan. It summarizes spending amounts and market shares for the top 20 brands, sub-categories, main categories, and publications. Key findings include that Telenor had 67% of spending in the mobile phone operators category, and Tapal tea had 5% spending share compared to other major tea brands being silent. The analysis also identifies unexpected active advertisers across various industries such as airlines, paint companies, pharmaceutical firms, and garment brands.

1. Print media analysis – March 2014

2. Print media analysis are based on monitoring
from 22 Major Publications from KLI and 19
Leading Magazines / Digest .
Analysis figures are combined from Publications and Magazine.
Tariff rate are applied for Spend analysis.
Data Statistics

3. 0.0
1.0
2.0
3.0
4.0
5.0
6.0
OXFORDUNIVERSITYPRESS
GOVERNAMENTOFSINDH
BAHRIATOWN
WOMENDEVELOPMENT
DHACITY
AKOYADAMACDUBAI
BANKALFALAH
PTCLBROADBAND
TRIBUNENEWSPAPER
ALIFAILAAN
TELENOR
PUNJABYOUTHSPORTSFESTIVAL
USAID
GOVERNAMENTOFPUNJAB
METROCASHCARRY
HRCONSULTANTPVTLTD
GULAHMEDLAWN
HABIBBANKLTD
FATIMAFERTILIZERSCOMPANY
TOYOTAFORTUNER
TOP 20 Brands by Spend
from Publications and Magazines
March 2014

4. 0.0
1.0
2.0
3.0
4.0
5.0
6.0
OXFORDUNIVERSITYPRESS
GOVERNMENTOFPAKISTAN
GOVERNMENTOFPUNJAB
DAMACPROPERTIES
BAHRIATOWN
PTCL
DEFEANCEHOUSINGAUTHORITY
LAKSONGROUPOFCOMPANY
BANKALFALAH
TELENORPAKISTAN
PEPSICOLAINTERNATIONAL
HABIBBANKLTD
INDUSMOTORCOMPANYLTD
ALIFAILAAN
SPORTSBOARDPUNJAB
USAID
HRCONSULTANTPVTLTD
GOVERNMENTOFSINDH
GULAHMEDTEXTILEMILLS
GOVERNMENTOFKPK
TOP 20 Player by Spend
from Publications and Magazines
March 2014

5. 0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
CONSTRUCTIONCOMPANIES
INSTITUTES
BANKS
GARMENTS/FEBRICS/LAWNS
PUBLISHINGHOUSES
GOVTOFSIND
GOVTOFPUNJAB
WATCHES/CLOCKS
SHOPS
CORPORATEIMAGE
MEDICINE
HOSPITALS/CLINICS
HOTELS/RESTAURANTS
CARS/JEEPS
MOBILEPHONEOPERATORS
INTERNETSERVICE
MISCELLANEOUS
FEDERALGOVERNMENT
FERTILIZERS
BEAUTYCREAMS
TOP 20 Sub Categories by Spend
from Publications and Magazines
March 2014

6. 0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
CONSTRUCTIONS
FASHION
GOVERNMENT
EDUCATION
FINANCIALSERVICES
PUBLISHING&PRINTING
PHARMACEUTICALS
RETAILOUTLETS
MISCELLANEOUS
TOURISM
VEHICLES/SPAREPARTS
HOUSEHOLD/OFFICEGOODS
CORPORATEIMAGE
TELECOMMUNICATION
DRINKS
SKINCARE
EXHIBITIONS/FESTIVALS
FOODS
POSTAL&NETSERVICES
AGRICULTURAL
TOP 20 Main Categories by Spend
from Publications and Magazines
March 2014

7. 0
5
10
15
20
25
30
JANG
DAWNNEWS
EXPRESSTRIBUNE
DAILYEXPRESS
THENEWS
NAWA-E-WAQT
DAILYTIMES
KHABRAIN
DAILYKAWISH
THENATION
PAKISTANTODAY
BUSINESSRECORDER
DAILYUMMAT
DAILYDUNYA
PAKISTANOBSERVER
KAWISH
JASARAT
DAILYPAKISTAN
THEFRONTIERPOST
DAILYDIN

8. PUBLICATIONS
95%
MAGAZINE
5%

9. Amazing facts:
In Mobile phone operators Telenor has 67% Share of Spend in the Category and Warid
has no activity on Print media in the Month of March.
In TEA Category there are tow main Players Tapal and Unilever. Tapal has 5% SOS
where as Unilever remain silent.
In Mobile Set Category, Qmobile that is leader on TV and giving very tough time to its
Competitors and other leading Spenders but there is 2% share of spend only on Print media.
6 Airlines, 6 Players from Paint category 20 Players from Pharma industry and 54 Players
from Garments/Lawn remain active on Print media ,it may be surprising for some one.
If any subscriber want to see the analysis of any other Category in April Please write us.

10. TELENOR PAKISTAN
67%
MOBILINK PAKISTAN
22%
PAK TELECOM MOBILE
LIMITED
6% CHINA MOBILE
5%
Mobile Phone Operators
March 2014

11. FATIMA FERTILIZERS
COMPANY LTD
53%FAUJI FERTILIZERS COMPANY
22%
PAKARAB FERTILIZERS
21%
SYNGENTA
INTERNATIONAL
2%
GUARD AGRICULTRUAL
RESEARCH & SERVICES PVT
LTD
1%
AURIGA
POINT
1%
Agriculture
March 2014

12. SAMSUNG ELECTRONICS
58%DANY TECHNOLOGIES
19%
XPOD
13%
HUAWEI
7%
Q MOBILE
2%
VOICE MOBILE
1%
MOBILE PHONE SETS
March 2014

13. TEA
March 2014
GINSENG GREEN TEA
15%
KACHEHRI TEA
21%
KHAAS CHAI
26%
KTC TEA
9%
PRIME MIXTURE TEA
8%
TAPAL TEA
5%
TETLEY GOLD TEA
9%
ZAIQA GOLD TEA
7%

14. BRIGHTO PAINTS
58%
MASTER PAINTS (PVT)LTD
26%
HAPPILAC PAINT
11%
UNION PAINT
2%
CASA
PAINTS
2%
FERRY
PAINTS
1%
PAINT
March 2014

15. AIR INDUS
37%
EMIRATES AIRLINE
33%
KUWAIT AIRWAYS
11%
KATHAY PACIFIC AIRLINES
11%
ETIHAD AIRWAYS
6%
PAKISTAN INTERNATIONAL AIR
LINE
2%
AIRLINE
March 2014

16. 0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000 4500000 5000000
THE VITAMINS COMPANY
LASANI
WILLMAR SCHWABE GERMANY
MPC HEALTH
ABBOTT LABORATORIES
ROCHE PHARMACEUTICAL
MARHABA LABORATORIES
MOHAMMAD HASHIM TAJIR SURMA
MENS HEALTH
THE SCHAZOO PHARMACEUTICAL
YOHIMBE PLUS
UMER LABORATORIES
HERBION NATURALS
NATURINA GMBH GERMANY
NATURE BOUNTY
PHARM EVO (PVT) LTD
A.R. LABORATORIES PVT LTD
MURINGA
FITNESS & HERBS
QARSHI INDUSTRIES
TAYYEBI DAWAKHANA
NAZIR HERBALS
PHARMACEUTICAL
March 2014

17. 0 1000000 2000000 3000000 4000000 5000000 6000000
GUL AHMED TEXTILE MILLS
KHAADI LAWN
BONANZA GARMENTS
SANA SAFINAZ GARMENTS
MAUSUMMERY LAWN
RALPH LAUREN COLLECTION
ITTEHAD TEXTILE
AL-KARAM TEXTILE
NISHAT LINEN GARMENTS
ORIGINS GARMENTS
BE BELLE INNERWEAR
ORIENT TEXTILE MILLS
KAMAL LAWN
AL ZOHAIB TEXTILE
LAKHANI SILK MILLS
AL MIRAH LAWN
FIVE STAR CLASSIC
WARDA GARMENTS
FIVE STAR TEXTILE
HIJABUNISA GARMENTS
OTHERS
GARMETNS / LAWNS
March 2014

18. For Queries-
Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
www.facebook.com/mediatrackpk

19. For Queries-
Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659
e-Contact:
khi@mediatrackpk.com
www@mediatrackpk.com
www.facebook.com/mediatrackpk