Pakistan Print Media Spend Analysis 2014
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This document analyzes Pakistan's print media industry spending in 2014. It finds that total spending on publications was 11.1 billion rupees, with education being the top spending category. The Government of Punjab was the largest spender among organizations. Karachi saw the highest city-wise spending at 45% of the total. Analysis of publication types found Urdu publications made up 53% of spending. The document provides detailed breakdowns of spending by category, player, publication type, and over time.
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Pakistan Print Media Spend Analysis 2014
- 1. Pakistan Print media Industry Yearly analysis - 2014
- 3. Data Statistics Media track monitor the all leading 60+ News papers from Karachi, Lahore, Islamabad , Hydrabad and Multan. Mediatrack Monitor all type of Ads including Classified, Notices, Job opportunity, Tender, Educational and Government Ads etc. For Magazines and Digest mediatrack scaned all type of advertisement. 50+ Weekly / Monthly Magazines and Digest monitor for this study. In the Year 2014 total spend on Pakistan Print media industry was 11.10 Billion rupees (publications only). Rs 0.40 Billion Spend on Weekly and Monthly Magazines. Education is top most spending category in Print media followed by Construction and Bank. Government is one of the biggest spender on Print media. MCB was the biggest Player from private sector.
- 4. Media analysis based on Publications & Magazines For the Year2014
- 5. 14.0% 13.5% 11.0% 4.9% 4.4% 3.9% 2.1% 2.0% 1.7% 1.6% 1.5% 1.4% 1.3% 1.1% 1.1% INSTITUTES CONSTRUCTIONCOMPANIES BANKS GOVTOFPUNJAB FEDERALGOVERNMENT GARMENTS/LAWNS GOVTOFSIND WATCHES/CLOCKS MOBILEPHONEOPERATORS HOTELS/RESTAURANTS CHAINSTORES INTERNETSERVICE MEDICINE CARS/JEEPS CHARITYORGANISATIONS Top 20 Categories
- 6. 4.8% 4.5% 2.0% 1.9% 1.8% 1.7% 1.5% 1.5% 1.4% 1.0% 1.0% 0.9% 0.8% 0.8% 0.7% GOVERNMENTOFPUNJAB GOVERNMENTOFPAKISTAN MUSLIMCOMMERCIALBANK TREETCORPORATIONLTD BAHRIATOWN GOVERNMENTOFSINDH PTCL DAMACPROPERTIES UNILEVERPAKISTANLTD METROCASH&CARRYPAKISTAN EMAARPAKISTAN DHA GULAHMEDTEXTILEMILLS HABIBBANKLTD THEBANKOFPUNJAB Top 20 Players
- 7. 2.7% 1.9% 1.5% 1.4% 1.1% 1.0% 0.9% 0.7% 0.7% 0.6% 0.6% 0.6% 0.6% 0.6% 0.5% GOVERNAMENTOFPUNJAB MUSLIMCOMMERCIALBANK BAHRIATOWN GOVERNMENTOFPAKISTAN METROCASHCARRY LDA DAMACPROPERTIES EMAARPAKISTAN PTCLBROADBAND GOVERNAMENTOFSINDH GULAHMED ZONG BANKISLAMI HABIBBANKLTD FBR Top 20 Brands
- 8. Publications vs Magazines Based on spend Publications 97% Magazines 3%
- 9. English vs Urdu Publications Ratio Based on spend Urdu Publications 53% English Publications 47%
- 10. Page type wise analysis Based on spend Inside 54% Back Page 8% Front Insie 10% Front Page 27% Back Inside 1%
- 11. City wise Spending 2% 23% 45% 30% Hyderabad Islamabad Karachi Lahore
- 12. Toppers of 2014 by Business Urdu Publications English Publications Magazines
- 13. Monthly Trend Jan-Dec 2014 5% 5% 6% 7% 5% 9% 9% 12% 8% 9% 11% 12% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- 14. Category analysis based on Publications & Magazines/Digest Year 2014
- 15. 20% 1% 1% 1% 1% 1% 1% 1% 2% 2% 2% 2% 3% 4% 4% 5% 6% 7% 17% 21% OTHERS RAYMOND GARMENTS FIVE STAR TEXTILE SITARA TEXTILE MILLS CAMBRIDGE GARMENTS ZENIYA LAWN ROYAL TAG JUNAID JAMSHED STORE HIJABUNISA GARMENTS ORIGINS GARMENTS MAUSUMMERY LAWN RALPH LAUREN COLLECTION AL-KARAM TEXTILE MILLS SANA SAFINAZ GARMENTS TEXTILE MILLS ASSOCIATION NISHAT LINEN GARMENTS ITTEHAD TEXTILE KHAADI LAWN BONANZA GARMENTS GUL AHMED TEXTILE MILLS GARMENTS / LAWN Share Of Spend 104 Players were active in 2014
- 16. 33% 1% 1% 1% 1% 1% 2% 2% 2% 2% 2% 2% 2% 3% 3% 3% 6% 7% 11% 13% OTHERS ZAAMIN GROUP KINGS REAL ESTATE ASHIYANA HOUSING PROJECT ABDULLAH BUILDERS & DEVELOPERS FALAKNAZ PROPERTIES SAIMA BUILDER & DEVELOPERS GOHAR GROUP OF COMPANIES IZHAR GROUP OF COMPANIES STAR MARKETING FRONT LINE MARKETING CITY HOUSING PROJECT SWEET HOMES PAKISTAN EDEN HOUSING GULBERG ISLAMABAD GHANI BUILDER & DEVELOPERS DHA EMAAR PAKISTAN DAMAC PROPERTIES BAHRIA TOWN Construction Category Share of Spend 198 Players were active in 2014
- 17. Bank Category Share Of Spend 52 Players were active in 2014 10% 2% 2% 2% 2% 3% 3% 3% 3% 3% 4% 4% 4% 4% 5% 6% 6% 6% 8% 19% OTHERS DUBAI ISLAMIC BANK HABIB METROPOLITAN BANK KASB BANK LTD SONERI BANK J. S. BANK SINDH BANK SUMMIT BANK BANK AL HABIB UNITED BANK LIMITED STANDARD CHARTERED BANK ALLIED BANK LTD NATIONAL BANK OF PAKISTAN ASKARI BANK LTD BANK ALFALAH MEZAN BANK BANK ISLAMI LTD THE BANK OF PUNJAB HABIB BANK LTD MUSLIM COMMERCIAL BANK
- 18. Hand Set Category Share of Spend 18% 1% 1% 1% 5% 8% 9% 14% 41% OTHERS VOICE MOBILE GFIVE MOBILE DANY HUAWEI Q MOBILE LENOVO IPHONE SAMSUNG
- 19. CHINA MOBILE 19% TELENOR 11% WARID TELECOM 10% UFONE 7% MOBILINK 7% PTCL 46% Telecommunications Share Of Spend Included all products of the Players
- 20. For Queries- Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes: Phone: +9221-34583302 +9221-34688721 Fax: +9221-34576659 e-Contact: khi@mediatrackpk.com www@mediatrackpk.com Follow us on Social Media: About Mediatrack: Mediatrack is one of the leading media monitoring company in Pakistan and pioneer media monitoring company in Afghanistan. Mediatrack engage to Monitor across the board all medium like TV, Print, FM, Cable, Outdoor and Social media. Ad Monitoring, News Monitoring and media audit from all medium is our core products.