Submit a 5- to 7-page briefing that details the new strategic plan. Your plan should include the following: The name, mission, and vision of your fictitious company The strategy name for the new product launch, including the strategys theme or marketing slogan Who in the organization needs to be involved for this strategy implementation to be successful How you will communicate to your stakeholders whats in it for them regarding the upcoming initiatives A description of the communication channels you will use as the CEO to ensure the company will gain buy-in to this initiative system-wide. For each page of your paper, you must include a minimum of two APA-formatted scholarly citations..