We have been using storytelling to share our thoughts and feelings ever since flat screen televisions meant clay tablets and cave walls. Stories move us; they inspire us. And that is why your 110th presentation should not just include data. Because data might persuade people to consider your idea for a while, but it won’t inspire them to act; to do that, you need to drape your vision in a story that makes your audience think: “Hey! I can picture myself in his shoes!” Your story should fire their imagination and make them come alive- because a story has a key to that special place where mundane quantitative data is denied entry: our hearts.