4. Globalization : the process by which
businesses or other organizations develop
international influence or start operating on
an international scale.
Discernment: business savvy, cultural
sensitive, and good old wisdom.
5. 1. Is our globalization initiative a win-win?
2. Are we sending people with the single
quality they need the most , discernment?
3. Are we being real about risk ?
4. Are we taking full advantage of our foreign
foray`s upside out ?
6. Do we have something truly unique ?
We should know the needs and wants ?
Is our technology exceptional and
revolutionary?
Can we protect from easily copied and
quickly sold for less ?
He describe past, present and tell about
China, and brands.
Example: David`s bridal in US, Paul Pressler,
swing in China and now in Srilanka.
7. 1st year: Useless and in confusion.
2nd year: Beginning into relationships, local
customers, and markets.
3rd year: finally functioning.
BOTTOM LINE: It needs to be play more than
fair and plan for long term.
8. He describe about hurdles and difficult phase
of foreign assignments, people and
company`s decisions about sending heir
employees.
We need to send a discernment person who
can initiate, confident, move forward, good
judge, respect local customs and norms.
Example: Disney in Japan, new idea of cheery
greeters.
9. He also define different ways to manage
global risk, which include compliance and
making rules, that are strict, safer and
productive and a very careful behavior
towards negativity of society.
Example: BunnyWilliam a renowned interior
designer and the challenges she faced.
10. Globalization is expensive and risky.
He define innovation greatly here.
Example. BunnyWilliam experience lacquer
finish on local products.
Bottom line : Globalization is not just
exporting or sourcing, its for learning and
innovating.
11. Make every partnership a win-win.
Send only those people who have
discernment.
Get sweaty about risk.
Expend yourself and be innovative.
“GLOBALIZATION IS A PRETTY
UNCOMLICATEDTHINGTO LOVE”.
