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How Collaboration Can Change the World: Getting Networked in the Networking Age  PBWC September 2010 Ayelet Baron VP, Strategy and Transformation Cisco Canada http://twitter.com/ayeletb
Setting the Context Some Demographics The Tools What’s  Possible 1 2 3 4 5 The Shifts We Trust  Strangers
This presentation was created not by one person, but by many.  It’s a presentation about the power of connecting with people online and using communities to get it done http://www.flickr.com/photos/pogonophobia/
[object Object],1 http://www.flickr.com/photos/dimarg/2911584814/ Years to Reach 50 millions Users:   Radio: 38 Years TV: 13 Years Internet: 4 Years Facebook: added 100 million users in less than 9 months iPhone applications: 1 billion in 9 months
 
 
Influence Revolution Universal McCann, When Did We Start Trusting Strangers?  Consumer ability to publish Authority is declining PRE MEDIA AGE Talk face to face Talk to shop worker  Government, monarchy, religious institutions dictate the agenda MASS MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker  Talk face to face Phone call Professional media dictate SOCIAL MEDIA AGE Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site  Comments on blogs Comments on websites Viral emails  Wish lists Ratings on retail sites Reviews on retail sites Auction websites  Social Bookmarking Chat room Price comparison sites Social shopping sites Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker  Talk face to face Phone call SMS Email Instant Messenger  Consumers dictate
[object Object],2 http://www.flickr.com/photos/matthamm/2945559128/
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Social Media Basic Training http://linasrivastava.com   http://riptideonline.com   ,[object Object],[object Object],[object Object],[object Object],What Social Media is… ,[object Object],[object Object],[object Object],[object Object],[object Object],What Social Media is Not …
 
 
[object Object],3
The Biggest Emerging Market in the History of the Planet   …  More than twice the size of developing markets, India and China Fueling Economic Growth New Growth  Markets Health, Education & Employment Sources: Goldman Sachs, Boston Consulting Group, Newsweek www.newsweek.com/id/215304    Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion Women’s earned income growing 8.1% vs. 5.8% for men in developing world More than 30% female legislatures in Uganda, Burundi and Macedonia
 
 
[object Object],4
The Internet Of “Things” Source: Forrester Research 2001 2006 2002 2003 2004 2005 2008 2009 2010 2007 300 million connected devices 14 billion connected devices  Everything is connected – cars, buildings, hospitals, schools, government
Essential Elements of Collaboration From… To… Communities Primarily single source Largely asynchronous Multiple sources, multiple devices,   multiple applications Non real-time and real time, interactive Inside my organization Dispersed teams,   outside my organization Static and pre-defined networks Dynamic teams You find information, people Right time, right people, right resource Inside the firewall, walled off Inclusive,  selective, fluid
 
Changing the Way We Work, Play, Live and Learn Text Voice, Video Number of Stakeholders Collaborative Tools One Many TelePresence Vmail Conferencing Documents Email IM Unified Communications Discussion Forums Video on  Demand Wikis Blogs Contact Center Social Networking
 
 
Thousands of people from around the world create, upload, share, discuss and purchase original LEGO creations online every day They probably wouldn’t all fit around this table http://www.flickr.com/photos/misbehave/ Willem van der Horst, Strategist, iris Digital…http://icecream4everyone.blogspot.com/
 
SUDDENLY MEDIA IS A MASS OF CONVERSATIONS AND YOU CAN’T CONTROL THEM
Make it as easy as possible for your fans to find it and spread the word If the web is a mass of conversations, then get talked about Create content and services that are worth passing on CREATE CONTENT THAT IS REMARKABLE http://www.flickr.com/photos/oldflints/
[object Object],5
It’s All About the  Experience  A Personal Message When people ask me, what will you be doing in the next 5 years?  “ Allowing Cisco customers to experience the future”
 
Creating Greater Equity with Emerging Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market size for Information Communications Technology at the base of the pyramid is $51.4 billion  http://www.wri.org/publication/the-next-4-billion   http:// kenyaeastellijay.blogspot.com /
"Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin Image: http://www.gapingvoid.com/ SOCIAL MEDIA MAY BE HERE TO STAY BUT THE TOOLS ARE TEMPORARY
 
“ It’s about relationships” Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/
CALL TO ACTION WHAT ARE YOUR GOALS? WHAT IS YOUR INVESTMENT? WHAT DOES SUCCESS LOOK LIKE? http://www.flickr.com/photos/stabilo-boss/93136022/ THE TOOLS ARE OUT THERE
Community ,[object Object],[object Object],[object Object],[object Object],[object Object]

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How Collaboration Can Change the World: Getting Networked in the Networking Age

  • 1. How Collaboration Can Change the World: Getting Networked in the Networking Age PBWC September 2010 Ayelet Baron VP, Strategy and Transformation Cisco Canada http://twitter.com/ayeletb
  • 2. Setting the Context Some Demographics The Tools What’s Possible 1 2 3 4 5 The Shifts We Trust Strangers
  • 3. This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done http://www.flickr.com/photos/pogonophobia/
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  • 7. Influence Revolution Universal McCann, When Did We Start Trusting Strangers? Consumer ability to publish Authority is declining PRE MEDIA AGE Talk face to face Talk to shop worker Government, monarchy, religious institutions dictate the agenda MASS MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Talk face to face Phone call Professional media dictate SOCIAL MEDIA AGE Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Talk face to face Phone call SMS Email Instant Messenger Consumers dictate
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  • 14. The Biggest Emerging Market in the History of the Planet … More than twice the size of developing markets, India and China Fueling Economic Growth New Growth Markets Health, Education & Employment Sources: Goldman Sachs, Boston Consulting Group, Newsweek www.newsweek.com/id/215304  Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion Women’s earned income growing 8.1% vs. 5.8% for men in developing world More than 30% female legislatures in Uganda, Burundi and Macedonia
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  • 18. The Internet Of “Things” Source: Forrester Research 2001 2006 2002 2003 2004 2005 2008 2009 2010 2007 300 million connected devices 14 billion connected devices Everything is connected – cars, buildings, hospitals, schools, government
  • 19. Essential Elements of Collaboration From… To… Communities Primarily single source Largely asynchronous Multiple sources, multiple devices, multiple applications Non real-time and real time, interactive Inside my organization Dispersed teams, outside my organization Static and pre-defined networks Dynamic teams You find information, people Right time, right people, right resource Inside the firewall, walled off Inclusive, selective, fluid
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  • 21. Changing the Way We Work, Play, Live and Learn Text Voice, Video Number of Stakeholders Collaborative Tools One Many TelePresence Vmail Conferencing Documents Email IM Unified Communications Discussion Forums Video on Demand Wikis Blogs Contact Center Social Networking
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  • 24. Thousands of people from around the world create, upload, share, discuss and purchase original LEGO creations online every day They probably wouldn’t all fit around this table http://www.flickr.com/photos/misbehave/ Willem van der Horst, Strategist, iris Digital…http://icecream4everyone.blogspot.com/
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  • 26. SUDDENLY MEDIA IS A MASS OF CONVERSATIONS AND YOU CAN’T CONTROL THEM
  • 27. Make it as easy as possible for your fans to find it and spread the word If the web is a mass of conversations, then get talked about Create content and services that are worth passing on CREATE CONTENT THAT IS REMARKABLE http://www.flickr.com/photos/oldflints/
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  • 29. It’s All About the Experience A Personal Message When people ask me, what will you be doing in the next 5 years? “ Allowing Cisco customers to experience the future”
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  • 32. "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin Image: http://www.gapingvoid.com/ SOCIAL MEDIA MAY BE HERE TO STAY BUT THE TOOLS ARE TEMPORARY
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  • 34. “ It’s about relationships” Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/
  • 35. CALL TO ACTION WHAT ARE YOUR GOALS? WHAT IS YOUR INVESTMENT? WHAT DOES SUCCESS LOOK LIKE? http://www.flickr.com/photos/stabilo-boss/93136022/ THE TOOLS ARE OUT THERE
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