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Ayelet Baron

VP, Strategy and Transformation

Cisco Canada

http://twitter.com/ayeletb

June 10, 2011




© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   1
Pre 1990: People are not connected

           1990: Connecting people to information
           2000: Connecting people to people


                                                       2011: Everything is Connected




© 2010 Cisco and/or its affiliates. All rights reserved.                                                           Cisco Confidential   2
                                                                          http://www.softwaremag.com/default/assets//Image/PeoplePowered.jpeg
Three years ago there were
                                                                        No Smartphones
                                                                               [as we know them today]
  Years to Reach 50 millions Users:
  Radio: 38 Years
  TV: 13 Years
  Internet: 4 Years
  Facebook: added 100 million users in less than
  9 months
  iPhone applications: 1 billion in 9 months


© 2010 Cisco and/or its affiliates. All rights reserved.                                                                               Cisco Confidential   3
                                                                     http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg
SOCIAL MEDIA
                               PRE MEDIA AGE                                 MASS MEDIA AGE                    AGE
                                                                                                      Consumers dictate

                                                                                Talk face to face

                                                                                   Phone call

                                                                              Talk to shop worker
                                          Talk face to face
                                                                             Consult a professional
                                       Talk to shop worker
                                                                                Readers letters

                                                                              Phone in; TV / Radio




             Religious Institutions, state,
             monarchy dictate the agenda
                                                                        Professional media dictate
                                                              Consumer influence channels
© 2010 Cisco and/or its affiliates. All rights reserved.                                                      Cisco Confidential   4
Mobile Health: Developing world
                                                                                is ~10 years ahead of developed
                                                                                world
                                                                               More than 5B live mobile phone
                                                                                subscriptions
                                                                               85% of the world's population is
                                                                                covered by wireless signal
                                                                               In Africa, mobile penetration
http://static.guim.co.uk/sys-
                                                                                exceeds infrastructure
images/Environment/Pix/columnists/2011/6/8/1307526808063/MDG--Mobile-health-
005.jpg                                                                         development – including paved
                                                                                roads and access to electricity
                                                                                and the Internet – more mobile
                                                                                phones than shoes
                                                                               93% of women report feeling
    Source: UN Population Division, World Population Prospects: The 2008
    Revision, (2009).                                                           safer and 83% feel more
AFRICA: Second BIGGEST youth population by                                      independent because of the
2050 … 60% of population is under 25 yr. old
                                                                                mobile phone
    © 2010 Cisco and/or its affiliates. All rights reserved.                                            Cisco Confidential   5
http://johnpostill.files.wordpress.com/2011/02/temp2.jpg?w=300&h=180




      © 2010 Cisco and/or its affiliates. All rights reserved.
http://www.marketerinsight.com/wp-content/uploads/2011/02/egypt-social-media2.png   Cisco Confidential   6
Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/




© 2010 Cisco and/or its affiliates. All rights reserved.                                                                                             Cisco Confidential   7
Choices
                                                           http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-
                                                           11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet-
                                                           paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6-
                                                           9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint
                                                           %26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=1
                                                           94&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0




© 2010 Cisco and/or its affiliates. All rights reserved.                                                                             Cisco Confidential        8
http://www.topnews.in/files/lindsay-lohan111.jpg




© 2010 Cisco and/or its affiliates. All rights reserved.                              Cisco Confidential   9
A Real Hero … Changing Lives




© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   10
http://contrarianedge.com/wp-
                                                           content/uploads/2009/05/future.jpg




© 2010 Cisco and/or its affiliates. All rights reserved.          Cisco Confidential   11
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   12
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   13
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   14
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   15
http://rayzzo.posterous.com/




© 2010 Cisco and/or its affiliates. All rights reserved.                      Cisco Confidential   16
http://covitkenya.posterous.com/




© 2010 Cisco and/or its affiliates. All rights reserved.                                      Cisco Confidential   17
YOUTH

                                                           “Knowledge is better than food”




© 2010 Cisco and/or its affiliates. All rights reserved.                                     Cisco Confidential   18
Saturday (2 hours)
                               TelePresence Session          7:00 am – California
                                                             5:00 pm – Nairobi
 “COVIT is my family. Technology helps give us
 opportunities to connect. Everything in the               ““I want a world free of corruption and full of
 world can be changed. I could not speak in                transparency. Change is a possible We have
  front of people when I started. Being part of               to know that anything is possible.”
           COVIT gave me the courage.”

 “Biggest challenge we have is around changing             “We expected a lot from the guys in the US but
attitudes. Many of the girls have been exploited           they ended up learning from us. They were
 in the past and we need to give them skills to             shocked at the unity and how we collaborate
                                 change their paths.”               together in the community”
© 2010 Cisco and/or its affiliates. All rights reserved.                                       Cisco Confidential   19
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   20
What Can the Future Look
                                                                     Like?
                                                           Mentors
                                                           Interviewing  Career  Knowledge
                                                           Life Skills  Courage  Confidence
                                                           Skill Transfer
                                                           Strategic Planning
                                                           Instructional Design  Curriculum
                                                           Books
                                                           Hunger for Knowledge




© 2010 Cisco and/or its affiliates. All rights reserved.                                   Cisco Confidential   21
The most profound technologies are those that disappear.
They weave themselves into the fabric of everyday life until
            they are indistinguishable from it




                                                           "Over and over again, connecting people
                                                            with one another is what lasts online.
                                                              Some folks thought it was about
                                                                  technology, but it's not.“
                                                                         Seth Godin
© 2010 Cisco and/or its affiliates. All rights reserved.                                Cisco Confidential   22
© 2010 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   23
Thank you.



ayeletb
http://www.linkedin.com/in/ayeletbaron
This presentation was created not by
                        one person, but by many. It’s a
                        presentation about the power of
                        connecting with people online and
                        using communities to get it done




                                                                Cisco Confidential   25
http://www.flickr.com/photos/pogonophobia/
     © 2010 Cisco and/or its affiliates. All rights reserved.

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How Collaboration Can Change the World

  • 1. Ayelet Baron VP, Strategy and Transformation Cisco Canada http://twitter.com/ayeletb June 10, 2011 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2. Pre 1990: People are not connected 1990: Connecting people to information 2000: Connecting people to people 2011: Everything is Connected © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 http://www.softwaremag.com/default/assets//Image/PeoplePowered.jpeg
  • 3. Three years ago there were No Smartphones [as we know them today] Years to Reach 50 millions Users: Radio: 38 Years TV: 13 Years Internet: 4 Years Facebook: added 100 million users in less than 9 months iPhone applications: 1 billion in 9 months © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg
  • 4. SOCIAL MEDIA PRE MEDIA AGE MASS MEDIA AGE AGE Consumers dictate Talk face to face Phone call Talk to shop worker Talk face to face Consult a professional Talk to shop worker Readers letters Phone in; TV / Radio Religious Institutions, state, monarchy dictate the agenda Professional media dictate Consumer influence channels © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. Mobile Health: Developing world is ~10 years ahead of developed world More than 5B live mobile phone subscriptions 85% of the world's population is covered by wireless signal In Africa, mobile penetration http://static.guim.co.uk/sys- exceeds infrastructure images/Environment/Pix/columnists/2011/6/8/1307526808063/MDG--Mobile-health- 005.jpg development – including paved roads and access to electricity and the Internet – more mobile phones than shoes 93% of women report feeling Source: UN Population Division, World Population Prospects: The 2008 Revision, (2009). safer and 83% feel more AFRICA: Second BIGGEST youth population by independent because of the 2050 … 60% of population is under 25 yr. old mobile phone © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  • 6. http://johnpostill.files.wordpress.com/2011/02/temp2.jpg?w=300&h=180 © 2010 Cisco and/or its affiliates. All rights reserved. http://www.marketerinsight.com/wp-content/uploads/2011/02/egypt-social-media2.png Cisco Confidential 6
  • 7. Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/ © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8. Choices http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can- 11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet- paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6- 9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint %26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=1 94&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 9. http://www.topnews.in/files/lindsay-lohan111.jpg © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • 10. A Real Hero … Changing Lives © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. http://contrarianedge.com/wp- content/uploads/2009/05/future.jpg © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  • 14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  • 15. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. http://rayzzo.posterous.com/ © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  • 17. http://covitkenya.posterous.com/ © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  • 18. YOUTH “Knowledge is better than food” © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  • 19. Saturday (2 hours) TelePresence Session 7:00 am – California 5:00 pm – Nairobi “COVIT is my family. Technology helps give us opportunities to connect. Everything in the ““I want a world free of corruption and full of world can be changed. I could not speak in transparency. Change is a possible We have front of people when I started. Being part of to know that anything is possible.” COVIT gave me the courage.” “Biggest challenge we have is around changing “We expected a lot from the guys in the US but attitudes. Many of the girls have been exploited they ended up learning from us. They were in the past and we need to give them skills to shocked at the unity and how we collaborate change their paths.” together in the community” © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
  • 20. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  • 21. What Can the Future Look Like? Mentors Interviewing  Career  Knowledge Life Skills  Courage  Confidence Skill Transfer Strategic Planning Instructional Design  Curriculum Books Hunger for Knowledge © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
  • 22. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
  • 23. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
  • 25. This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done Cisco Confidential 25 http://www.flickr.com/photos/pogonophobia/ © 2010 Cisco and/or its affiliates. All rights reserved.