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Creating A Connected Organization for the 21st Century
Ayelet Baron, Chief Instigator
ayelet27@gmail.com / twitter.com/ayeletb
http://ayeletbaron.com
I. Setting the Stage
h"p://ayeletbaron.com	
  
IMAGINE	
  … JUST IMAGINE
Imagine	
  that	
  everyone	
  in	
  your	
  organiza9on	
  
could	
  see	
  into	
  the	
  future	
  
	
  
Imagine	
  that	
  you	
  had	
  the	
  ability	
  to	
  paint	
  the	
  
future	
  in	
  dis9nct	
  colors	
  
	
  
Imagine	
  that	
  those	
  colors	
  would	
  be	
  the	
  	
  
colors	
  of	
  your	
  organiza4on’s	
  future	
  state	
  
and	
  you	
  would	
  exceed	
  your	
  goals	
  
	
  
Imagine	
  that	
  everyone	
  across	
  the	
  company	
  
had	
  the	
  same	
  vision	
  and	
  translated	
  it	
  to	
  
their	
  day-­‐to-­‐day	
  job:	
  
	
   h"p://ayeletbaron.com	
  
What is
Innovation?
h"p://ayeletbaron.com	
  
5	
  55
Knowing how to reinvent your business
may keep you in business h"p://ayeletbaron.com	
  
Test and Learn: Developing A Culture Of
Experimentation
h"p://ayeletbaron.com	
  
“Looking	
  outside	
  your	
  own	
  industry	
  for	
  inspira9on	
  is	
  as	
  useful	
  as	
  it’s	
  ever	
  been,	
  but	
  you	
  need	
  
people	
  who	
  can	
  think	
  laterally	
  enough	
  to	
  apply	
  an	
  unfamiliar	
  idea	
  to	
  their	
  own	
  situa9on.”	
  
The Importance of Fresh Perspectives:
The Art of Listening
GeJng	
  pa9ents	
  from	
  surgery	
  to	
  ICU	
  in	
  Great	
  Ormond	
  Street	
  Hospital	
  Learning	
  from	
  
Formula	
  One	
  Sped	
  Up	
  and	
  Reduced	
  Mistakes	
  by	
  50%	
  
From	
  my	
  connected	
  network	
  Source:	
  www.onlydeadfish.co.uk	
  @neilperkin	
  
Neither a wise man nor a brave man
lies down on the tracks of history to
wait for the train of the future to
run over him.
−Former U.S. General and President Dwight D. Eisenhower
What will disrupt your business?
© 2013 Simplifying Work. Ayelet Baron
h"p://ayeletbaron.com	
  
Industry Lines Are Blurring:
What Business Are You In? Do You Know?
Source:	
  h"p://www.globaltrends.com/knowledge-­‐center/features/expanding-­‐areas-­‐of-­‐compe99on/60-­‐test-­‐feature-­‐g	
  
Welcome to the 21st Century
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
21st Century World
ABUNDANCE
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Processed Innovation
with A Pinch of Best
Practices
21st Century World
ABUNDANCE
Experimentation,
Failure, Disruption,
Innovation
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Taking Market Share
From Competitors
21st Century World
ABUNDANCE
Creating New Markets
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Command and Control
21st Century World
ABUNDANCE
Trusted
Relationships
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Top Down
Organization
21st Century World
ABUNDANCE
Connected and
Networked
Organization
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Managers
Managing Adults
21st Century World
ABUNDANCE
Conscious Leaders
Lead with Purpose
and Authenticity
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Organization
Centric
21st Century World
ABUNDANCE
People Centric
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Silo and Function
Based Work
21st Century World
ABUNDANCE
Project-Based
Work
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Managing Headcount
21st Century World
ABUNDANCE
Tapping into
Talent Intelligence
(Internal +
External)
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
One-way
Communication:
Know Your Audience
21st Century World
ABUNDANCE
Two-way
Communication:
Connect with Your
Community
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Change Management
Programs
21st Century World
ABUNDANCE
Integrated
Strategy, Execution
and Agility in the
Cultural DNA
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Numbing Ourselves
with Busy and
Activities
21st Century World
ABUNDANCE
Focusing on Value
and Impact
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Managing the Bell
Curve and
Mainstreaming
21st Century World
ABUNDANCE
Working in the
Edges
h"p://ayeletbaron.com	
  
20th Century World
SCARCITY
Work-Life Balance
Myth
21st Century World
ABUNDANCE
Life-Work.
h"p://ayeletbaron.com	
  
II. Constant Change is Here
h"p://ayeletbaron.com	
  
h"p://ayeletbaron.com	
  
Understanding Change
Change happens every time
our expectations are
disrupted
Is it a major or
minor change for
her? 

What is the level of
disruption in her
expectations?

h"p://ayeletbaron.com	
  
How we change
h"p://ayeletbaron.com	
  
Leadership? Sponsorship is Misunderstood
Change is Hard When Words Don’t Match Actions
Which way should I go?
I am not confident in
where she is going so I’ll
just stay here and wait.
h"p://ayeletbaron.com	
  
Cultural DNA is Key
Source:	
  Cute	
  “Mini	
  Lion”	
  Ki"en	
  By	
  Ben	
  Torode	
  
Organizations that
embed practices,
technologies and values
in their DNA are more
agile, flexible and
achieve results.
There is no
way I can do
that. That’s
not how we roll
here
h"p://ayeletbaron.com	
  
20th Century Skill Sets Don’t Always Work in
the 21st Century
I read the email
but I have no idea
what they want me
to do
If I just keep
blowing bubbles,
will anyone notice?
h"p://ayeletbaron.com	
  
I am just
going through
the motions.
They won’t
notice.
Resistance is Alive and Well
I have no idea
where we are
headed so I am
just going to
keep doing what
I know.
We’ve tried
this before.
It won’t
work here.
So How Do People Change Behavior?
60-­‐70%	
  
Leadership	
  “Say/Do”	
  
Peer-­‐to-­‐Peer	
  
10%	
  
Media/Channels	
  
Tradi9onal	
  Communica9on	
  
20-­‐30%	
  
Messages	
  sent	
  via	
  
Systems/Processes	
  
h"p://ayeletbaron.com	
  
Building A Communication Plan
Engagement Worksheet
Leadership
Systems and Processes
Formal Media
60-70%
20-30%
10%
h"p://ayeletbaron.com	
  
How We (Humans)
Change Behavior
Most people don’t
know how to
translate the changes
to their job, role or
project
h"p://ayeletbaron.com	
  
The Only Constant is Change:
We Need Resilience Not More Ambassador Programs
Key Needs
•  Clear urgency of future
state
•  shared vision and execution
•  Time to think, create, fail
and innovate
•  Leadership support and
engagement
•  Skills development
•  Embedded DNA
•  Collaboration and dialogue
h"p://ayeletbaron.com	
  
III. Building A Connected Networked
Organization
h"p://ayeletbaron.com	
  
h"p://www.flickr.com/photos/104810962@N02/10826694396/	
  
“A	
  large	
  organisa9on	
  is	
  almost	
  nothing	
  but	
  a	
  
massive	
  knot	
  of	
  pre-­‐exis9ng	
  rela9onships.”	
  
Ma;	
  Edgar	
  
h"p://www.quora.com/Innova9on/Why-­‐dont-­‐big-­‐companies-­‐innovate-­‐more/answer/Ma"-­‐Edgar?srid=pJZn&share=1	
  
Sticky Organisations
Source:	
  www.onlydeadfish.co.uk	
  @neilperkin	
  
“When	
  people	
  join	
  groups	
  where	
  change	
  seems	
  possible,	
  the	
  poten9al	
  for	
  that	
  
change	
  to	
  occur	
  becomes	
  more	
  real.”	
  
You Are Who You Choose to Spend Time With
Source:	
  www.onlydeadfish.co.uk	
  @neilperkin	
  
h"p://thisisindexed.com/	
   Source:	
  www.onlydeadfish.co.uk	
  @neilperkin	
  
Who Do You Trust?
Who Trusts You?
Blue	
  Morpho	
  Bu"erfly	
  And	
  A	
  Three-­‐Year-­‐Old	
  Girl	
   h"p://ayeletbaron.com	
  
What Fosters Trust?
Cheetah	
  Cub	
  And	
  Her	
  Mother,	
  Kenya	
  
By	
  Marco	
  Urso	
  
h"p://ayeletbaron.com	
  
Coley	
  Chris9ne	
  Catalano	
  
Becoming A Connected Organization
Open Relationships
Dialogue
Mindset
Flow
+ Employees
+ Customers
+ Partners
+ Vendors
+ Community
Embedded DNA
h"p://ayeletbaron.com	
  
Who is in Your Connected Network?
h"p://ayeletbaron.com	
  
h"ps://www.flickr.com/photos/bonste/	
  
We Need More Leaders in the Edges
Go out to your edges.
Explore the possibilities.
Because you will find more opportunity
in the edges, where you will be able to
imagine, invent and thrive.
-Ayelet Baron
h"p://ayeletbaron.com	
  
Let’s Talk
Speaker
Facilitator
Innovator
Disruptor
Ayelet
Baron
Book a workshop or speech
on how to build a 21st
century organization today:
ayelet27@gmail.com
http://simpligyingwork.com
http://www.huffingtonpost.com/ayelet-baron/
http://www.itbusiness.ca/author/ayeletb
@ayeletb on Twitter
h"p://ayeletbaron.com	
  

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Creating A Connected Organization for the 21st Century: The Future of Work on the Edges

  • 1. Creating A Connected Organization for the 21st Century Ayelet Baron, Chief Instigator ayelet27@gmail.com / twitter.com/ayeletb http://ayeletbaron.com
  • 2. I. Setting the Stage h"p://ayeletbaron.com  
  • 3. IMAGINE  … JUST IMAGINE Imagine  that  everyone  in  your  organiza9on   could  see  into  the  future     Imagine  that  you  had  the  ability  to  paint  the   future  in  dis9nct  colors     Imagine  that  those  colors  would  be  the     colors  of  your  organiza4on’s  future  state   and  you  would  exceed  your  goals     Imagine  that  everyone  across  the  company   had  the  same  vision  and  translated  it  to   their  day-­‐to-­‐day  job:     h"p://ayeletbaron.com  
  • 5. 5  55 Knowing how to reinvent your business may keep you in business h"p://ayeletbaron.com  
  • 6. Test and Learn: Developing A Culture Of Experimentation
  • 8. “Looking  outside  your  own  industry  for  inspira9on  is  as  useful  as  it’s  ever  been,  but  you  need   people  who  can  think  laterally  enough  to  apply  an  unfamiliar  idea  to  their  own  situa9on.”   The Importance of Fresh Perspectives: The Art of Listening GeJng  pa9ents  from  surgery  to  ICU  in  Great  Ormond  Street  Hospital  Learning  from   Formula  One  Sped  Up  and  Reduced  Mistakes  by  50%   From  my  connected  network  Source:  www.onlydeadfish.co.uk  @neilperkin  
  • 9. Neither a wise man nor a brave man lies down on the tracks of history to wait for the train of the future to run over him. −Former U.S. General and President Dwight D. Eisenhower What will disrupt your business? © 2013 Simplifying Work. Ayelet Baron h"p://ayeletbaron.com  
  • 10. Industry Lines Are Blurring: What Business Are You In? Do You Know? Source:  h"p://www.globaltrends.com/knowledge-­‐center/features/expanding-­‐areas-­‐of-­‐compe99on/60-­‐test-­‐feature-­‐g  
  • 11. Welcome to the 21st Century h"p://ayeletbaron.com  
  • 12. 20th Century World SCARCITY 21st Century World ABUNDANCE h"p://ayeletbaron.com  
  • 13. 20th Century World SCARCITY Processed Innovation with A Pinch of Best Practices 21st Century World ABUNDANCE Experimentation, Failure, Disruption, Innovation h"p://ayeletbaron.com  
  • 14. 20th Century World SCARCITY Taking Market Share From Competitors 21st Century World ABUNDANCE Creating New Markets h"p://ayeletbaron.com  
  • 15. 20th Century World SCARCITY Command and Control 21st Century World ABUNDANCE Trusted Relationships h"p://ayeletbaron.com  
  • 16. 20th Century World SCARCITY Top Down Organization 21st Century World ABUNDANCE Connected and Networked Organization h"p://ayeletbaron.com  
  • 17. 20th Century World SCARCITY Managers Managing Adults 21st Century World ABUNDANCE Conscious Leaders Lead with Purpose and Authenticity h"p://ayeletbaron.com  
  • 18. 20th Century World SCARCITY Organization Centric 21st Century World ABUNDANCE People Centric h"p://ayeletbaron.com  
  • 19. 20th Century World SCARCITY Silo and Function Based Work 21st Century World ABUNDANCE Project-Based Work h"p://ayeletbaron.com  
  • 20. 20th Century World SCARCITY Managing Headcount 21st Century World ABUNDANCE Tapping into Talent Intelligence (Internal + External) h"p://ayeletbaron.com  
  • 21. 20th Century World SCARCITY One-way Communication: Know Your Audience 21st Century World ABUNDANCE Two-way Communication: Connect with Your Community h"p://ayeletbaron.com  
  • 22. 20th Century World SCARCITY Change Management Programs 21st Century World ABUNDANCE Integrated Strategy, Execution and Agility in the Cultural DNA h"p://ayeletbaron.com  
  • 23. 20th Century World SCARCITY Numbing Ourselves with Busy and Activities 21st Century World ABUNDANCE Focusing on Value and Impact h"p://ayeletbaron.com  
  • 24. 20th Century World SCARCITY Managing the Bell Curve and Mainstreaming 21st Century World ABUNDANCE Working in the Edges h"p://ayeletbaron.com  
  • 25. 20th Century World SCARCITY Work-Life Balance Myth 21st Century World ABUNDANCE Life-Work. h"p://ayeletbaron.com  
  • 26. II. Constant Change is Here h"p://ayeletbaron.com  
  • 28. Understanding Change Change happens every time our expectations are disrupted Is it a major or minor change for her? What is the level of disruption in her expectations? h"p://ayeletbaron.com  
  • 30. Leadership? Sponsorship is Misunderstood Change is Hard When Words Don’t Match Actions Which way should I go? I am not confident in where she is going so I’ll just stay here and wait. h"p://ayeletbaron.com  
  • 31. Cultural DNA is Key Source:  Cute  “Mini  Lion”  Ki"en  By  Ben  Torode   Organizations that embed practices, technologies and values in their DNA are more agile, flexible and achieve results. There is no way I can do that. That’s not how we roll here h"p://ayeletbaron.com  
  • 32. 20th Century Skill Sets Don’t Always Work in the 21st Century I read the email but I have no idea what they want me to do If I just keep blowing bubbles, will anyone notice? h"p://ayeletbaron.com  
  • 33. I am just going through the motions. They won’t notice. Resistance is Alive and Well I have no idea where we are headed so I am just going to keep doing what I know. We’ve tried this before. It won’t work here.
  • 34. So How Do People Change Behavior? 60-­‐70%   Leadership  “Say/Do”   Peer-­‐to-­‐Peer   10%   Media/Channels   Tradi9onal  Communica9on   20-­‐30%   Messages  sent  via   Systems/Processes   h"p://ayeletbaron.com  
  • 35. Building A Communication Plan Engagement Worksheet Leadership Systems and Processes Formal Media 60-70% 20-30% 10% h"p://ayeletbaron.com  
  • 36. How We (Humans) Change Behavior Most people don’t know how to translate the changes to their job, role or project h"p://ayeletbaron.com  
  • 37. The Only Constant is Change: We Need Resilience Not More Ambassador Programs Key Needs •  Clear urgency of future state •  shared vision and execution •  Time to think, create, fail and innovate •  Leadership support and engagement •  Skills development •  Embedded DNA •  Collaboration and dialogue h"p://ayeletbaron.com  
  • 38. III. Building A Connected Networked Organization h"p://ayeletbaron.com  
  • 39. h"p://www.flickr.com/photos/104810962@N02/10826694396/   “A  large  organisa9on  is  almost  nothing  but  a   massive  knot  of  pre-­‐exis9ng  rela9onships.”   Ma;  Edgar   h"p://www.quora.com/Innova9on/Why-­‐dont-­‐big-­‐companies-­‐innovate-­‐more/answer/Ma"-­‐Edgar?srid=pJZn&share=1   Sticky Organisations Source:  www.onlydeadfish.co.uk  @neilperkin  
  • 40. “When  people  join  groups  where  change  seems  possible,  the  poten9al  for  that   change  to  occur  becomes  more  real.”   You Are Who You Choose to Spend Time With Source:  www.onlydeadfish.co.uk  @neilperkin  
  • 41. h"p://thisisindexed.com/   Source:  www.onlydeadfish.co.uk  @neilperkin  
  • 42. Who Do You Trust? Who Trusts You? Blue  Morpho  Bu"erfly  And  A  Three-­‐Year-­‐Old  Girl   h"p://ayeletbaron.com  
  • 43. What Fosters Trust? Cheetah  Cub  And  Her  Mother,  Kenya   By  Marco  Urso   h"p://ayeletbaron.com  
  • 44. Coley  Chris9ne  Catalano   Becoming A Connected Organization Open Relationships Dialogue Mindset Flow + Employees + Customers + Partners + Vendors + Community Embedded DNA h"p://ayeletbaron.com  
  • 45. Who is in Your Connected Network? h"p://ayeletbaron.com  
  • 46. h"ps://www.flickr.com/photos/bonste/   We Need More Leaders in the Edges Go out to your edges. Explore the possibilities. Because you will find more opportunity in the edges, where you will be able to imagine, invent and thrive. -Ayelet Baron h"p://ayeletbaron.com  
  • 47. Let’s Talk Speaker Facilitator Innovator Disruptor Ayelet Baron Book a workshop or speech on how to build a 21st century organization today: ayelet27@gmail.com http://simpligyingwork.com http://www.huffingtonpost.com/ayelet-baron/ http://www.itbusiness.ca/author/ayeletb @ayeletb on Twitter h"p://ayeletbaron.com