A Simple Story of Reinventing Drug Development: Paradigm Shifts through Human-Centered Design
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Keynote for Clinical Systems and Technology Marketplace: Innovation and Technology. Advancing Clincial R&D, August 25-26, Philadelphia
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A Simple Story of Reinventing Drug Development: Paradigm Shifts through Human-Centered Design
- 1. A Simple Story of Reinven1ng Drug Development: Paradigm Shi:s through Human-‐ Centered Design Sheila Babnis, Former Head, Strategic Innova1on, Product Development, Roche/Genentech Ayelet Baron, Former Innovator in Residence TwiIer: @babnis and @ayeletb
- 2. 2 @babnis & @ayeletb Be Bold, Be Brave, Be Different Paradigm Shi:s through Human Centered Design
- 3. 3 @babnis & @ayeletb Our Story
- 4. 4 @babnis & @ayeletb Our Story
- 5. 5 @babnis & @ayeletb Designing for the company Mindset of scarcity of resources, $$, molecules Business as usual is no longer viable Large scale long-‐ term projects What was the problem we needed to address?
- 6. 6 @babnis & @ayeletb Drive Shared Purpose with People at the Heart Create Trusted Community Redefine our business: Look at the whole system and the levers to adjust 1 Drive exponen1al changes in healthcare and technology: Flex, adjust and integrate via smaller more rapid projects and shi?s in the business 2 Become a 21st century trusted organiza1on: Create an impacAul relevant community inside and outside 3
- 7. 7 @babnis & @ayeletb To Unlock the Shift, We Need to Redefine Why, What & How We Work
- 9. 9 @babnis & @ayeletb Fear Competition
- 10. 10 @babnis & @ayeletb Abundance New Science Technology Co-creation
- 12. 12 @babnis & @ayeletb Listening MaIers
- 16. 16 @babnis & @ayeletb 16
- 17. 17 @babnis & @ayeletb 17
- 23. 23 @babnis & @ayeletb Effec1veness & Relevance SPEED FOCUS RESOURCES MINDSET
- 24. 24 @babnis & @ayeletb REWARDS STRATEGY PRACTICES PEOPLE SKILLS PROCESS We are building our new business as we do our old business Shared goals are essenGal to build trust, connecGon commitment to the shi?s created Keep doing what you are doing; focus on what’s important Smaller quicker experiments and projects Mindset is essenGal No turning back What did we learn along the way? Community is the secret sauce to acceleraGng our impact
- 25. 25 @babnis & @ayeletb Let’s Change the Medical Textbooks Today Be Bold, Be Brave, Be Different
- 29. 29 @babnis & @ayeletb Let’s Co-‐Create the Future