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Transformation is not digital, it's constant

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Many organizations focus on Digital Transformation as a key to success. There seems to be a belief that “Once we become fully digital, the transformation is complete”. However, the reality of today will not be the leading solution of tomorrow. This talk will focus on the reasons why it’s not about digital transformation, rather, it’s about building organizations that can support constant transformation -in culture, in working models, in strategic thinking, and in mindset.

Veröffentlicht in: Business
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Transformation is not digital, it's constant

  1. 1. Transformation is not digital, it’s constant Ayal Levin March, 2018
  2. 2. Shalom Y’all! I’m Ayal Strategic Design Director, Designit TLV Austin native Live, work & play in TLV
  3. 3. NYC MED LON MAD BCN MUN STO OSL CPH TLV AAR BER TYO LIM SF MIA 16 Offices 550 Employees We’re a strategic design firm, working with ambitious partners to create high- impact products, services, systems and spaces – that people love. We are Designit and we are global. 3
  4. 4. We believe everything can 
 and should be designed. 
 And everything we design should matter. Products, services, systems 
 and spaces – that people love. Because what matters to people, matters to business.
  5. 5. Experience Design We design meaningful products, services, systems and spaces. From small projects to large scale transformations, we improve the way people live, work, and do business. Organization Design We teach and develop design- driven mindsets within organizations to increase profit, spark innovation and help leaders transform their business from the inside. Venture Design We help clients of all sizes identify, launch, brand and scale new businesses, disrupting industries & creating new revenue streams.
 What we do
  6. 6. A personal story about a loan.
  7. 7. We needed a $25,000 loan to renovate our apartment
  8. 8. Mobile-first
  9. 9. Mobile-first 8.99% APR 😕
  10. 10. Desktop double check 8.99% APR 😕
  11. 11. Desktop double check 8.99% APR 😕 7.74% APR "
  12. 12. Time to call the bank 8.99% APR 😕 7.74% APR "
  13. 13. Time to call the bank 8.99% APR 😕 7.74% APR " 6.3% APR 😩
  14. 14. Visit to the branch 8.99% APR 😕 7.74% APR " 6.3% APR 😩
  15. 15. Angry at the banker 7.74% APR 😡 8.99% APR 😕 7.74% APR " 6.3% APR 😩
  16. 16. Speak with the manager 7.74% APR 3.5% APR 😵 8.99% APR 😕 7.74% APR " 6.3% APR 😩
  17. 17. I hate my bank I hate my bank I hate my bank I’m locked into my bank 7.74% APR 3.5% APR 😵 8.99% APR 😕 7.74% APR " 6.3% APR 😩
  18. 18. The problem isn’t about a single touchpoint. They have a great digital solution. The problem is different experiences at every touchpoint. 😐
  19. 19. The goal should be to create a seamless, human-centered service experience. 😌
  20. 20. Today, many organizations are focusing on “Digital Transformation” as a key to success in our ever- changing world.
  21. 21. Strategic plans are built around “shifting to digital” • Channel conversion • Digitize products & services • Integrate new technologies • Optimize & leverage existing assets (data, IT, etc.)
  22. 22. There’s a built-in thesis that 
 “Once we become fully digital, the transformation is complete”
  23. 23. Over 80% of digital transformation projects fail. Sources: Genpact, 2016; Forbes, 2017
  24. 24. The main reasons for failure: Sources: Genpact, 2016; Forbes, 2017; Wipro Digital, 2017 People Process Purpose Culture
  25. 25. Our reality is complex. The rate of change is non-linear, and digital transformation is not necessarily the end solution. For consumers For employees For organizations
  26. 26. People aren’t “digital”. They live in their reality. And reality means the ability to do anything, anywhere, anytime. By click, by swipe, by voice, by request… At home, in store, by car, by plane…
  27. 27. Employees aren’t “digital” by design. They have updated expectations, needs & skills suited for today’s market reality. The reality is that today’s employees seek flexibility, empowerment and ongoing talent development.
  28. 28. They need to succeed in the changing reality. Great organizations are built around shared purpose, successful culture, and adaptive processes. Organizations aren’t “digital” or “non-digital”
  29. 29. Today’s leading technology is not tomorrow’s Today everything is mobile & digital, tomorrow it will be AI, bio-engineering, and after that - who knows?
  30. 30. The biggest threat to business today, is not digital technologies or increased competition. It’s loss of relevance and inability to adapt to change.
  31. 31. “We always overestimate what we can do in two years, and we underestimate what we can do in ten years.“ Bill Gates/Mark Zuckerberg
  32. 32. That’s why it’s not about digital transformation.
  33. 33. It’s about constant transformation. Photo by Jeremy Bishop
  34. 34. Constant transformation means Staying relevant Adopting change Driven by purpose
  35. 35. Photo by Callison RTKL • User-centered working methodology • Co-creation • Visual interaction • Iterative approach Reference: 
 Capital One Bank adopting design thinking. Stay relevant - Outside-in, design-driven organization
  36. 36. • Retrain • Personal development plans • Octopuses Reference: 
 AT&T workforce 2020 initiative. Stay relevant - Inside-out Talent development
  37. 37. “We aim to make mistakes faster than anyone else” Daniel Ek • Empower teams & individuals • Allow for mistakes • Encourage innovation Reference: 
 Spotify company culture towards failure. Adopt change -
 Culture & mindset
  38. 38. Founded 1994 Online book retailer Online “Walmart” Technology Co. Content creator Superstore Founded 2009 Black Car Service Ride Sharing Delivery & transportation Mobility Data as a service Founded 2004 Social Network Media platform Marketplace Building Communities Adopt change -
 Iterative strategies Today’s most successful companies challenge and optimize their strategies on an ongoing basis.
  39. 39. • Vision • Walk the talk • Give meaning to employees and your work Reference: 
 Designit mission statement Purpose driven - Shared values
  40. 40. MVT -
 Minimum Viable Transformation For the individual
  41. 41. MVT -
 Minimum Viable Transformation For the individual Staying relevant Adopting change Driven by purpose
  42. 42. • Look around you - at your own job, your own role, your users, your competitors • Know your replacement - and understand why they might replace you • Identity your advantages MVT Stay relevant - Date your robot Photo by Andy Kelly
  43. 43. • Get used to working differently • Adopt a changing mindset • Try to work in a different method, environment, team, etc., MVT Adopt change - Same task, different approach Photo by Designit TLV
  44. 44. • Quarterly personal audit • Articulate the answers to yourself • Communicate to your surroundings why you’re doing what you’re doing MVT Driven by purpose - Ask yourself (and answer) Why? Photo by Remy Baudouin
  45. 45. “It is always Day 1. Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.” Jeff Bezos
  46. 46. 46 Ayal Levin Strategic Design Director ayal.levin@designit.com Thank You!

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