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Texting through SMS is
Nonsensical !
1Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
Credit: <a href="http://www.flickr.com/photos/42875184@N08/7621208492/">55Laney69</a> via <a
href="http://compfight.com">Compfight</Photo a> <a href="http://creativecommons.org/licenses/by/
2.0/">cc</a>
Data texting saves you
money
2Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
Vacation should be
Relaxing
• Photo Credit: <a href="http://www.flickr.com/photos/81464596@N00/4141970818/">James Willamor</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>
3Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
One text can cost you
a dollar or more
• Photo Credit: <a href="http://www.flickr.com/photos/23094783@N03/4638453675/">eflon</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
4Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
Roaming is expensive
Photo Credit: <a href="http://www.flickr.com/photos/95104112@N05/9446678774/">nouregef</a> via <a
href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
5Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
Data messaging
Photo Credit: <a href="http://www.flickr.com/photos/22779530@N02/3869749593/">Lel4nd</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/
2.0/">cc</a>
Unlimited use One Price
6Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
Save Money with
Data messaging
• Photo Credit: <a href="http://www.flickr.com/photos/68751915@N05/6629107607/">401(K) 2013</a> via <a
href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>
7Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
See the savings every
month
• Photo Credit: <a href="http://www.flickr.com/photos/82386510@N00/3922684473/">me and the sysop</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nd/2.0/">cc</a>
8Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
Data messages are faster!
• Photo Credit: <a href="http://www.flickr.com/photos/23094783@N03/5079163335/">eflon</a>
via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/
licenses/by/2.0/">cc</a>
9Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
SMS Speed based on
tower congestion
• Photo Credit: <a href="http://www.flickr.com/photos/19204893@N00/6063014422/">Natesh Ramasamy</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
10Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
• Photo Credit: <a href="http://www.flickr.com/photos/7678586@N06/5017703003/">abulhussain</a> via <a href="http://compfight.com">Compfight</
a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
• Photo Credit: <a href="http://www.flickr.com/photos/58423623@N02/5766645888/">falfi.strife</a> via <a href="http://compfight.com">Compfight</a>
<a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>
• Photo Credit: <a href="http://www.flickr.com/photos/43157614@N06/4623496335/">GDS Infographics</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
• http://www.flickr.com/photos/josefstuefer/12981847/sizes/o/in/photostream/
A variety of different
apps
11Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
Send Music, Videos, Pictures
and more
• Photo Credit: <a href="http://www.flickr.com/photos/10687935@N04/8414735791/">Robert S. Donovan</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
12Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
Useful to communicate
during emergencies
• Photo Credit: <a href="http://www.flickr.com/photos/49646804@N00/381923773/">ANTHONY</a> via <a href="http://
compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>
13Sunday, August 18, 2013
1.	
  Beginning
•	

 Hook/attention grabber:	
  Using	
  SMS	
  to	
  send	
  text	
  messages	
  is	
  as	
  barbaric	
  as	
  the	
  square	
  wheel!
•	

 The Big Idea (pg 78-79): Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Audience Journey: My	
  audience	
  will	
  be	
  anyone	
  who	
  currently	
  is	
  paying	
  for	
  a	
  text-­‐messaging	
  plan	
  with	
  their	
  mobile	
  service.	
  I	
  believe	
  they	
  will	
  be	
  of	
  the	
  most	
  beneFit	
  because	
  my	
  
insight	
  will	
  save	
  them	
  money	
  and	
  add	
  convenience.	
  My	
  audience	
  will	
  be	
  moving	
  from	
  using	
  the	
  traditional	
  method	
  of	
  text	
  messaging	
  to	
  a	
  data	
  based	
  text-­‐messaging	
  plan	
  completely.
•	

 Preliminary Research: My	
  research	
  will	
  be	
  used	
  to	
  First	
  clarify	
  exactly	
  how	
  traditional	
  text	
  messaging	
  works.	
  Then	
  explain	
  how	
  inefFicient	
  the	
  service	
  is	
  both	
  in	
  cost	
  and	
  in	
  function.	
  	
  
Lastly	
  I	
  will	
  use	
  my	
  research	
  to	
  show	
  how	
  much	
  more	
  efFicient	
  data	
  messaging	
  is	
  in	
  both	
  cost	
  and	
  function.
•	

 What’s in it for your audience? Explain why your topic is important or worth discussing? My	
  audience	
  will	
  learn	
  that	
  paying	
  for	
  traditional	
  text	
  messaging	
  is	
  out	
  dated	
  and	
  
inconvenient.	
  By	
  learning	
  how	
  to	
  use	
  their	
  data	
  plans	
  to	
  send	
  text	
  messages	
  back	
  and	
  forth	
  they	
  will	
  save	
  money	
  and	
  be	
  able	
  to	
  communicate	
  instantaneously	
  globally	
  for	
  the	
  same	
  
cost.
•	

 Why should your audience listen to you? Explain your ethos (credibility): Traveling	
  internationally	
  is	
  a	
  major	
  part	
  of	
  my	
  job.	
  Since	
  I	
  am	
  constantly	
  outside	
  of	
  the	
  country	
  
learning	
  how	
  to	
  communicate	
  with	
  my	
  family	
  from	
  abroad	
  has	
  made	
  me	
  keep	
  up	
  with	
  the	
  different	
  ways	
  to	
  do	
  so	
  efFiciently	
  in	
  cost	
  and	
  convenience.	
  I	
  also	
  have	
  a	
  passion	
  for	
  
technology	
  so	
  I	
  keep	
  up	
  with	
  the	
  evolution	
  and	
  innovation	
  in	
  the	
  industry.
•	

 Call to Adventure (pg 38-39):  Imagine	
  you	
  take	
  a	
  beautiful	
  two-­‐week	
  long	
  vacation	
  to	
  your	
  dream	
  destination	
  and	
  upon	
  your	
  arrival	
  you	
  want	
  to	
  send	
  a	
  quick	
  text	
  to	
  let	
  your	
  loved	
  
ones	
  know	
  you	
  have	
  arrived	
  safely.	
  You	
  turn	
  on	
  your	
  cell	
  phone	
  and	
  send	
  one	
  text	
  to	
  one	
  person	
  saying	
  you	
  have	
  arrived	
  safely.	
  Under	
  your	
  current	
  plan	
  you	
  will	
  be	
  charged	
  a	
  
roaming	
  fee	
  for	
  sending	
  an	
  international	
  text	
  as	
  well	
  as	
  a	
  separate	
  charge	
  for	
  the	
  actual	
  text	
  itself.	
  	
  Now	
  imagine	
  instead	
  of	
  sending	
  that	
  text	
  through	
  your	
  data	
  plan	
  where	
  there	
  will	
  
be	
  no	
  cost	
  at	
  all	
  and	
  you	
  can	
  send	
  pictures	
  as	
  well	
  as	
  explain	
  how	
  wonderful	
  your	
  dream	
  destination	
  is.	
  As	
  an	
  added	
  bonus	
  you	
  can	
  send	
  text	
  messages	
  to	
  as	
  many	
  people	
  as	
  you	
  would	
  
like	
  all	
  for	
  the	
  same	
  cost…free!
2.	
  Middle
•	

 Preview the three main points that will support your big idea:
•	

 Supporting point one: Using	
  data	
  to	
  send	
  messages	
  will	
  save	
  money
o Factual or emotional evidence: Traditional	
  voice	
  and	
  SMS	
  services	
  will	
  be	
  just	
  another	
  feature	
  by	
  2017	
  (Karpinski,	
  2008).	
  Surveys	
  show	
  that	
  people	
  are	
  moving	
  more	
  
towards	
  data	
  based	
  services.
o Factual or emotional evidence: While	
  I	
  am	
  abroad	
  I	
  use	
  my	
  data	
  exclusively	
  to	
  interact	
  and	
  communicate	
  with	
  my	
  friends	
  and	
  family.
•	

 Supporting point two: The	
  messages	
  send	
  instantaneously	
  using	
  data.	
  Saves	
  Time.
o Factual or emotional evidence: The	
  speed	
  of	
  an	
  SMS	
  message	
  depends	
  on	
  a	
  variety	
  of	
  factors	
  such	
  as	
  the	
  congestion	
  on	
  the	
  cellphone	
  tower	
  you	
  are	
  on.	
  If	
  a	
  tower	
  is	
  over	
  
congested	
  your	
  SMS	
  message	
  can	
  be	
  delayed	
  for	
  minutes	
  per	
  message.
o Factual or emotional evidence: After	
  Attending	
  the	
  Ultra	
  Music	
  Festival	
  in	
  Miami.	
  The	
  towers	
  were	
  so	
  congested	
  that	
  it	
  would	
  take	
  minuets	
  to	
  send	
  a	
  text	
  message	
  and	
  
minutes	
  to	
  receive	
  them.
•	

 Supporting point three: Sending	
  multi-­‐media	
  messages	
  are	
  more	
  convenient	
  through	
  data.	
  Send	
  pictures,	
  videos,	
  voice	
  memos.
o Factual or emotional evidence:	
  While	
  I	
  was	
  in	
  Japan	
  my	
  son	
  had	
  an	
  accident	
  and	
  was	
  in	
  the	
  hospital.	
  Data	
  based	
  text	
  services	
  allowed	
  me	
  to	
  see	
  pictures	
  of	
  x-­‐rays	
  and	
  scans,	
  
as	
  well	
  as	
  ask	
  questions	
  to	
  the	
  doctor	
  in	
  real-­‐time.
o Factual or emotional evidence: Data	
  messages	
  are	
  linked	
  directly	
  to	
  the	
  speed	
  of	
  your	
  data	
  service.
•	

 Call to Action (pg 42-43): Turn	
  off	
  your	
  SMS	
  service	
  for	
  a	
  week	
  and	
  use	
  strictly	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages.	
  See	
  how	
  much	
  money	
  you	
  save	
  and	
  how	
  much	
  more	
  convenient	
  
it	
  is	
  than	
  SMS.
3.	
  End
•	

 Summarize the main points:  Using	
  data	
  to	
  send	
  text	
  messages	
  will	
  save	
  you	
  money,	
  is	
  instantaneous,	
  and	
  more	
  efFicient	
  than	
  sending	
  messages	
  through	
  SMS.
•	

 Restate Big Idea: Using	
  your	
  data	
  plan	
  to	
  send	
  text	
  messages	
  can	
  save	
  you	
  as	
  much	
  as	
  $350	
  every	
  year	
  locally	
  and	
  even	
  more	
  internationally.
•	

 Clincher/ new bliss (pg. 44): Paint	
  a	
  picture	
  of	
  a	
  world	
  where	
  text	
  communication	
  through	
  data	
  is	
  the	
  norm	
  and	
  SMS	
  messaging	
  is	
  included	
  in	
  your	
  voice	
  plan	
  as	
  a	
  basic	
  service.
Dodds kemal slideshow_pdf
Dodds kemal slideshow_pdf
Dodds kemal slideshow_pdf
Dodds kemal slideshow_pdf
Dodds kemal slideshow_pdf
Dodds kemal slideshow_pdf
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Dodds kemal slideshow_pdf

  • 1. Photo Credit: <a href="http://www.flickr.com/photos/20395505@N00/514733529/">vrogy</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a> Texting through SMS is Nonsensical ! 1Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 2. Credit: <a href="http://www.flickr.com/photos/42875184@N08/7621208492/">55Laney69</a> via <a href="http://compfight.com">Compfight</Photo a> <a href="http://creativecommons.org/licenses/by/ 2.0/">cc</a> Data texting saves you money 2Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 3. Vacation should be Relaxing • Photo Credit: <a href="http://www.flickr.com/photos/81464596@N00/4141970818/">James Willamor</a> via <a href="http:// compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a> 3Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 4. One text can cost you a dollar or more • Photo Credit: <a href="http://www.flickr.com/photos/23094783@N03/4638453675/">eflon</a> via <a href="http:// compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a> 4Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 5. Roaming is expensive Photo Credit: <a href="http://www.flickr.com/photos/95104112@N05/9446678774/">nouregef</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a> 5Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 6. Data messaging Photo Credit: <a href="http://www.flickr.com/photos/22779530@N02/3869749593/">Lel4nd</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/ 2.0/">cc</a> Unlimited use One Price 6Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 7. Save Money with Data messaging • Photo Credit: <a href="http://www.flickr.com/photos/68751915@N05/6629107607/">401(K) 2013</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a> 7Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 8. See the savings every month • Photo Credit: <a href="http://www.flickr.com/photos/82386510@N00/3922684473/">me and the sysop</a> via <a href="http:// compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nd/2.0/">cc</a> 8Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 9. Data messages are faster! • Photo Credit: <a href="http://www.flickr.com/photos/23094783@N03/5079163335/">eflon</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/ licenses/by/2.0/">cc</a> 9Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 10. SMS Speed based on tower congestion • Photo Credit: <a href="http://www.flickr.com/photos/19204893@N00/6063014422/">Natesh Ramasamy</a> via <a href="http:// compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a> 10Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 11. • Photo Credit: <a href="http://www.flickr.com/photos/7678586@N06/5017703003/">abulhussain</a> via <a href="http://compfight.com">Compfight</ a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a> • Photo Credit: <a href="http://www.flickr.com/photos/58423623@N02/5766645888/">falfi.strife</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a> • Photo Credit: <a href="http://www.flickr.com/photos/43157614@N06/4623496335/">GDS Infographics</a> via <a href="http:// compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a> • http://www.flickr.com/photos/josefstuefer/12981847/sizes/o/in/photostream/ A variety of different apps 11Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 12. Send Music, Videos, Pictures and more • Photo Credit: <a href="http://www.flickr.com/photos/10687935@N04/8414735791/">Robert S. Donovan</a> via <a href="http:// compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a> 12Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.
  • 13. Useful to communicate during emergencies • Photo Credit: <a href="http://www.flickr.com/photos/49646804@N00/381923773/">ANTHONY</a> via <a href="http:// compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a> 13Sunday, August 18, 2013 1.  Beginning • Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel! • The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my   insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely. • Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.     Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function. • What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and   inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same   cost. • Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country   learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for   technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry. • Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved   ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a   roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will   be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would   like  all  for  the  same  cost…free! 2.  Middle • Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more   towards  data  based  services. o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family. • Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time. o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over   congested  your  SMS  message  can  be  delayed  for  minutes  per  message. o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and   minutes  to  receive  them. • Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos. o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,   as  well  as  ask  questions  to  the  doctor  in  real-­‐time. o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service. • Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient   it  is  than  SMS. 3.  End • Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS. • Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally. • Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.