Presentation of the DCBA parking management strategy.

1. A Walkable Downtown
Pedestrianization Strategy Overview

2. Sheet 2 of
thirteen
Purpose
A Waklable Downtown: Pedestrianization Plan
Establish/Maintain Pedestrian-oriented
Downtown Environment
DCBA Parking Subcommittee
Increased community/civic interaction
Increased Customer/Client/Visitor (CCV)
perceived safety/comfort
Increased CCV balance (students, families,
professionals, seniors, tourists/visitors, etc.)
Increased sales per square foot
16-Aug-08
Date:

3. Sheet 3 of
thirteen
Principles
A Waklable Downtown: Pedestrianization Plan
Meter Revenue Reinvestment
Smart meters
DCBA Parking Subcommittee
Increase Parking Inventory
Retire bonds
Change Management
Performance pricing
Incremental conversions
Information/marketing
Enforcement
Privatization
Extended enforcement schedule
Goods movement
16-Aug-08
Pedestrian safety
Date:

4. Sheet 4 of
thirteen
Principle 1 – Meter Revenue Reinvestment
A Waklable Downtown: Pedestrianization Plan
Continue/Increase Programs to Return Meter
Revenues to Downtown – Begin Immediately
DCBA Parking Subcommittee
Parking Management
Pedestrian Resources
Lighting/Safety
Cleanliness
Streetscape
Bicycle Infrastructure
16-Aug-08
Date:

5. Sheet 5 of
thirteen
Principle 1 – Meter Revenue Reinvestment
A Waklable Downtown: Pedestrianization Plan
Implementation
DCBA Parking Subcommittee
Policy
Adopt 85% parking space occupancy goal
Define applications for which Fund 853 can be used
Adopt two-prong parking structure decision process
Adopt “Park Once” strategy
Modify parking requirements policy
Abolish
Roll back to $2000/space in-lieu fee
Establish residential neighborhood parking districts
16-Aug-08
(with revenue reinvestment)
Date:

6. Sheet 6 of
thirteen
Principle 1 – Meter Revenue Reinvestment
A Waklable Downtown: Pedestrianization Plan
Reinvestment programs and priorities
DCBA Parking Subcommittee
Modernize meters
Benefits
CCV convenience (card swipe, cell phone, etc.)
Enable demand/performance pricing flexibility
Real-time demand data informs future decisions
Reduce enforcement costs
Approach
Begin with surface lots
All new parking spaces
Then Sub-Area 1 (core)
16-Aug-08
Remaining Zone A
Date:

7. Sheet 7 of
thirteen
Principle 1 – Meter Revenue Reinvestment
A Waklable Downtown: Pedestrianization Plan
Reinvestment programs and priorities
DCBA Parking Subcommittee
Accelerate Parking Structure Bond Retirement
Benefits
Fiscal responsibility (interest saved/earned)
Fund 853 revenues freed up for other programs
Increased agility for planning future district capital
improvements
Approach
Determine expedited timeline for debt retirement
Plan and execute bond calls
16-Aug-08
Date:

8. Sheet 8 of
thirteen
Principle 1 – Meter Revenue Reinvestment
A Waklable Downtown: Pedestrianization Plan
Increase Parking Inventory
DCBA Parking Subcommittee
Convert curbside parallel to diagonal parking
Up to 100 new spaces
Peripheral to downtown and campus
Site new public parking structure
Consistent with Downtown Vision and General Plans
Mixed use to minimize impact on pedestrians
Convert private parking to better land uses based
on Downtown Vision Plan and General Plan
Rip up the asphalt
16-Aug-08
Pedestrian refuges
Date:

9. Sheet 9 of
thirteen
Principle 2 – Change Management
A Waklable Downtown: Pedestrianization Plan
Incremental Conversion
DCBA Parking Subcommittee
Benefits
Faster workforce adoption
Easier CCV adoption
Users see benefits at each stage
Approach
Key changes to prior dependency completion
Proof of concept criteria for phase exit gates
Enforcement grace periods
16-Aug-08
Date:

10. Sheet 10 of
thirteen
Principle 2 – Change Management
A Waklable Downtown: Pedestrianization Plan
Demand/Performance Pricing
DCBA Parking Subcommittee
Benefits
Attained 85% occupancy goal
Increased curbside parking turnover
Improved CCV convenience while managing employee
parking behavior
Increased revenues
Approach
Abolish time limits
Incremental pricing
16-Aug-08
Escalating rates
Date:
Periodic data analysis to optimize outcomes

11. Sheet 11 of
thirteen
Principle 2 – Change Management
A Waklable Downtown: Pedestrianization Plan
Information/Marketing
DCBA Parking Subcommittee
Improve parking information
Web
Editorial
Print and broadcast advertising
Improve signage
Way-finding
Directional
Availability status
Workforce Education Program
16-Aug-08
Date:

12. Sheet 12 of
thirteen
Principle 3 – Enforcement
A Waklable Downtown: Pedestrianization Plan
Privatization
Increased turnover and availability
DCBA Parking Subcommittee
Increased meter and citation revenues
Extended enforcement
Weekend enforcement – similar-sized cities’ best practice
Evening enforcement – smart meters manage rate flexibility
Goods movement
Established loading zones
Enforce double-parking regulations
Limit delivery time windows
Pedestrian Safety
Bicycle/Skateboard
16-Aug-08
Loitering trespassing
Date:
Leash/dog litter

13. Implementation Timeline
Sheet 13 of
A Waklable Downtown: Pedestrianization Plan
Date:
thirteen
16-Aug-08 DCBA Parking Subcommittee