This document discusses AWS services that can be used for various enterprise workloads. It provides an overview of how companies like NTT DOCOMO, Kellogg, and Hess have used AWS for applications, databases, disaster recovery, and development/testing. It also discusses the benefits of AWS including scalability, availability, security and cost savings. The document aims to provide information on how AWS can help enterprises deploy business critical applications.

1. Seoul

2. AWS Enterprise Summit
Systems of Record –
Enterprise Solutions
LEE Jongnam

3. AWS Enterprise Summit
Business Critical Applications
What AWS can do for you

5. AWS in Financial Services
Trusted by Financial Institutions Around the World

6. When To Talk to AWS
Engage us early
Greenfield projects
If your application's End-of-Life risk is significant
Major application upgrades or if you are planning a hardware refresh
During re-platform (Solaris/AIX/HPUX – Linux/Windows etc.)
Out of capacity – data center, server, storage etc.

7. Common Use Cases
Enterprise applications run great on AWS
Production Development and Test Disaster Recovery

8. Production on AWS
Enterprise grade infrastructure
Oracle, Microsoft and SAP applications are fully supported
Ease of deployment
Push-button scalability
License portability
World-class security
Fast time to market
SLA-backed products
Auditing and logging

9. Global Service Launching & Elastic Infrastructure
“인프라 걱정없이
여행 사업을 글로벌로
진출시킬 수 있었으며,
공연문화 수요에도 탄
력적으로 대응할 수 있
었습니다.”
(주) 하나투어는 업계 선두주자로서 여행업 중심의 사업영역을 관
광개발과 문화상품 제작/유통업 등의 분야로 확장하여 2020년 글
로벌 No.1 문화관광그룹으로 성장 목표입니다.
유명 공연티켓 판매 등 순간적으로 대량 트래픽이 발생하는 업무 진
행 시 유동적 대처가 용이한 인프라 자원으로 활용할 수 있었습니다.
국내외 대형 유통사와의 여행상품 시스템 연동 시 발생하는 대량 트
래픽을 분산 처리하는 인프라 자원으로 효과적입니다.
세계적인 여행상품 유통망을 갖춘 하나투어의 특성 상 해외지사 별
IT서비스/시스템 구축 시 현지(Region)별로 구축가능한 인프라 자
원으로 활용하고 있으며, 이미 미주, 대만, 그리고 유럽 사이트를 운
영 중입니다.

10. Case Study: NTT DOCOMO
NTT DOCOMO Delivers Voice Recognition Service to Over 60 Million
Customers by Using AWS
“ • NTT DOCOMO, Inc. is the predominant mobile
I cannot imagine NTT
DOCOMO without the
AWS Cloud
Minoru Etoh
Senior VP, NTT DOCOMO
NTT docomo is a mobile communications company in
Japan that provides phone, web and mail services.
”
phone operator in Japan
• DOCOMO launched a popular voice recognition
service like the iPhone Siri and experienced
large traffic spikes in its mobile network that
impacted performance
• DOCOMO decided to migrate their whole
environment to AWS last June, citing AWS as “a
technological leader with a global footprint and
an innovative ecosystem”
• The company built a voice recognition architecture
able to scale easily to handle spikes in traffic and
serve over 60 million customers

11. Flexible In-Cloud Architectures
Availability Zone
A
Region
Availability Zone
B
High availability across data centers

12. Flexible In-Cloud Architectures
High availability across regions
Availability Zone
A
Availability Zone
B
US East Region
Geo-located Geo-located
Availability Zone
C
Availability Zone
A
Availability Zone
B
US West Region
Availability Zone
C
Regional Load Balancers Regional Load Balancers

14. Flexible In-Cloud Architectures
Rapid recovery and self-healing
Availability Zone
A
Region
Availability Zone
B
Amazon S3
Backups &
Images

15. Amazon Relational Database Service (RDS)
Managed database service
• Managed availability, performance,
security and maintenance
• 1-click deployment and scaling
• Click to cluster
• Bundle (pay by hr.) or BYO license
• 99.95% uptime SLA
• Also managed Postgres and MySQL

16. SAP Solutions
Certified for production
SAP Business Suite
SAP HANA One
SAP Business All-in-One
SAP BusinessObjects
SAP Rapid Deployment Solutions (RDS)
SAP Afaria
SAP Business One
SAP HAHA BW on EC2 R3 up to 1.22TiB memory*
SAP HAHA ECC on EC2 R3 up to 244 GiB memory*
*as of Oct 20, 2014

17. “We’re able to take our software and put it in
(AWS) the world’s best, most reliable, (and)
economical infrastructure”
- Sanjay Poonan
President and corporate officer
SAP

18. SAP Solutions
Hana One: in-memory analytics
One-click deployment via AWS Marketplace or
SAP Marketplace
Pay per the hour for the infrastructure and SAP
Hana license ($0.99) per hour
High-performance instance types – 32 vCPU,
244GiB RAM

19. Case Study: The Kellogg Company
Kellogg Uses AWS for its Mission-Critical Application
Using AWS saves us $900,000
in infrastructure costs alone,
and lets us run dozens of
simulations a day so we can
reduce trade spend.
It’s a win-win.
Kellogg produces breakfast foods for more than 180 companies
worldwide, with annual revenue of almost $15 B.
• Needed a better way to track and
model promotional costs (“trade
spend”) to improve the bottom line—
and needed to be able to run more than
1 trade-spend simulation/day
• By using SAP HANA on AWS, Kellogg
estimates it will save $900,000 over 5
years versus traditional on-premises
infrastructure alternatives
• As well, the company can run dozens
of trade spend simulations each day,
and decreases deployment time by 30x
Stover McIlwain
Senior Director of IT Infrastructure Engineering
”
“

20. Kellogg SAP HANA Architecture

21. Oracle Solutions
Flexible and open
JD EDWARDS
PEOPLESOFT
E-BUSINESS SUITE
MIDDLEWARE
SOA SUITE
FULLY SU PPORTED MANAGED DB CLOUD BACKUPS
License Portability
Pay per Hour
Golden Gate Support
Native RMAN and
Amazon S3
Integration
Oracle Golden Gate
to RDS
ORACLE LINUX
Amazon Machine
Image

22. Oracle E-Business Suite on AWS
“AWS has helped us eliminate the complexity
of managing infrastructure and we no longer
have to manage multiple vendors for our
infrastructure needs.”
- Prakash Nihalani,
Engagement Manager
KPIT

23. Microsoft Solutions
Integration and control
ACTIVE DIRECTORY
SHAREPOINT
EXCHANGE
DYNAMICS
SQL SERVER
Fully Managed
BYOL or Pay Per Hour
Amazon RDS

24. Microsoft Solutions
Integration and control
ACTIVE DIRECTORY
SHAREPOINT
EXCHANGE
DYNAMICS
SQL SERVER
Externalize Sharepoint
document libraries to
Amazon S3
AWS
CLOUDFORMATION
Deploy a multi-tier
Sharepoint application
in 90 minutes using our
templates
Fully Supported

25. Microsoft Solutions
Integration and control
ACTIVE DIRECTORY
SHAREPOINT
EXCHANGE
DYNAMICS
SQL SERVER
Fully Managed
BYOL or Pay Per Hour
AWS Directory Service
A Managed directory service in the AWS
Cloud
• Connect with an existing on-premises
Microsoft Active Directory.
• Set up a new, stand-alone directory.

26. Hess Uses AWS to Streamline Data Center Migration in 6 Months
• When Hess divested its Energy Marketing division,
the IT department had to create a separate
environment that could be handed off to a buyer
• Working with Amazon Partner Network partner,
Nimbo, Hess packaged and moved the infrastructure,
including 300 servers and almost 500 TB of data, to
the AWS Cloud
• Using AWS gave Hess the flexibility to build out
100 servers in one day
• Hess met the six-month divestiture deadline
and transferred the business to the buyer in a
30-minute meeting
“The flexibility and scale of
AWS enabled us to rapidly
migrate a fully functional
infrastructure for our divested
business in just 6 months.”
Jim McDonald
Lead Architect, Hess
”
“
Hess Corporation is a leading global independent
energy company

27. Energy Marketing Infrastructure on AWS

28. Enterprise SaaS on AWS
Hosting industry-leading solutions
Enterprise Software
ERP, HCM, SCM, CRM
Enterprise Drop Box
Collaboration, mobile,
Content Management
Managed Drupal
sync and share
Enterprise Software
ERP, HCM, Analytics
Cloud Data Analytics
Real-time operational analytics

29. AWS Enterprise Summit
Disaster Recovery
More cost effective in the cloud

30. Disaster Recovery on AWS
Don’t pay for idle capacity
No large secondary site expense – pay for use only
Backup to the cloud (decommission tape)
Add geo-disaster recovery capability to your organization
Scale up and down with ease
Replicate application environments into the cloud

31. Example architecture
Availability Zone
Region
Amazon S3
Corporate Data Center
IPSEC
VPN or
Direct Connect
Backups
Cloud On-Standby

32. Sogeti Runs DR for Large-Scale
Oracle Exadata Cluster with AWS
“ • Implemented disaster recovery for mission critical Oracle E-Business
With AWS, infrastructure
can be quickly deployed.
And with the elastic
computing, we pay only
for what we use with no
upfront costs or long
term commitments.
Ragesh Rao
Manager Database Services, Sogeti ”
Use of AWS
Suite running on Oracle Exadata cluster.
• Oracle Data Guard to automate, create, manage, and
monitor database backups to Amazon S3
Business Benefit
• Reduced admin and infra costs for storage solutions.
• Reduced data center storage solutions costs.
• Security requirements met.
• Shor, fast data backups enable network data load SLAs to
be met.
• Faster DR exercises.

33. Oracle E-Business Suite DR
Standby Site in
AWS Cloud
Client Client Client Client
Oracle E-Business Suite 11i on Oracle Exadata
RDBMS 11gR2
Primary LIFE
Database
DATA CHANGES
Amazon
EC2
Amazon
EBS
Standby LIFE 1DG
Database
BROKER AGENT
EC2
BROKER
AGENT
Data Guard Broker
Four Node Oracle Exadata
RAC Cluster Primary Site
Amazon
S3

34. AWS and Partner Solutions
Disaster recovery tools
Database replication (SQL Mirroring, Oracle DataGuard and GoldenGate)
Oracle RMAN Secure Backup Module
AWS VM Import and AWS Storage Gateway
Drag and Drop
Disaster Recovery
Full Server, Real-time
Protection and Recovery
into AWS

35. AWS Enterprise Summit
Development & Test
Lower costs and increase productivity

36. Amazon
Elastic Beanstalk
Quickly deploy .NET/Java/etc.
applications to AWS
AWS Toolkits
Visual Studio .NET and Eclipse
Deploy your app from the IDE!
Development and Test
Pay as you go, rapid deployment
Idle
Development environments are
seldom used – often less than 30%
of the time
On-demand
Deploy your development and test
environments on demand
Give developers their own environments
– increase productivity

37. Development and Test
Third party solutions
Drag and Drop on-premise VM
environments into AWS
No app changes
Set lifecycle policies to prevent
environment or server sprawl

38. AWS Enterprise Summit
Support
How it differentiates us as business

39. Amazon strives “to be Earth’s most
customer-centric company”

40. Leaders start with the customer and work
backwards. They work vigorously to earn and keep
customer trust. Although leaders pay attention to
competitors, they obsess over customers.

41. AWS Enterprise Summit
Getting the Work Together

42. Let Us Help Your Journey to the Cloud
Condé Nast Goes All in with the AWS Cloud

43. https://www.youtube.com/watch?v=Zc6wyPm2p2o

44. Work With Us
And put our resources at your disposal
Plan Build
AWS Solution
Architects
RFI/RFP
Proof of Concept
TCO and ROI
Assistance
Account Management
Enterprise
Agreements
Amazon Partner
Network
Architecture and Cost
Optimization
Professional Training
Enterprise Support
Professional Services
Go-Live
Infrastructure Event
Management
Technical Account
Manager
Ops
AWS Premium
Support
Technical Account
Manager

45. Professional Training And Certification
Instructor-Led Classes

46. Amazon Partner Network - Korea
Active Partner Logos higher than Standard Tier (#11, 16 Oct 2014)

47. AWS Enterprise Summit
Get Started!
Try AWS

48. Start With A Proof Of Concept
It’s a learning experience
POC
Experience
the Platform
Analyze the
Results
Establish the
Business
Case
Deploy
Development
Deploy
Production
You usually start here
But with cloud you
should start here

49. Simple POC Ideas
After you have setup your VPC and connectivity
Move a development environment into the cloud
Leverage one of the AWS Test Drive Programs to deploy a business app
Try one-click deployment with AWS Marketplace, like SAP Hana or Jaspersoft
Deploy an RDS instance
Try Amazon Elastic Beanstalk (developers)