2014년 10월 29일에 열린 AWS Enterprise Summit에서의 발표자료입니다. 아마존 웹서비스의 정윤진 솔루션스 아키텍트가 진행한 강연입니다. 강연 요약: 웹/모바일 앱의 형태를 띤 새로운 애플리케이션을 구축해 수익화하는 것은 엔터프라이즈 기업들이 클라우드 컴퓨팅 도입의 초기에 채택하기 좋은 전략입니다. 이 세션에서는 이러한 신규 애플리케이션을 처음부터 클라우드에서 구동해 안전 설계와 고가용성, 확장성, 비용 절감 등 클라우드의 이점을 최대한으로 발휘하기 위해서는 애플리케이션을 어떻게 설계하고 개발해야 하는지에 대해 다룰 예정입니다. 종전의 설계와 플랫폼에 비해 아주 적은 시간과 비용만으로 새롭게 애플리케이션을 구축할 수 있는 방법에 대해 들어보시기 바랍니다.

1. Seoul, Korea

2. Systems of Engagement:
Cloud Native New Applications
Younjin Jeong

3. Ice breaking

4. Early days of Aviation History

9. Delivers
Reliable, Stable,
Complex and compliance validated
“Business Platform”

11. “The capability and maturity of the AWS brand and its proven track record really stood out for us when evaluating service providers”
“We would not have got to this stage so quickly without support from AWS,” he continues. “The reliability and redundancy of our solution on AWS has ensured almost 100 percent availability.”
Andrew Stevens, Technical Analyst, Qantas
“We have learned a lot about the cloud through this process and it has all been very positive,” says Stevens. “The more we have used AWS, the more confident we have become in it carrying production workloads, that has been the biggest result for us.”
http://aws.amazon.com/ko/solutions/case-studies/qantas/

12. Enterprise Business

13. New Business Opportunities
•
Digital Marketing
•
Brand Home Page
•
Global Expansion
•
Mobile devices support
•
Web based applications
•
Internet of things
Business demands
Platform demands

14. Your Data Centers
But You Only Have…
Traditional
Infrastructures
Enterprise
Applications
Traditional Human Resources
Network / OS Administrators
Java / SAP Only
Developers
Managers

15. So Your Application May Look Like…
BIG ORACLE
BIG JAVA
BIG UNIX MACHINE

16. BIG ORACLE
BIG JAVA
BIG UNIX MACHINE
USUALY, This kind of systems are known/tagged as
MISSION CRITICAL
Which means,
CHANGES are NOT WELCOMED
NO ROOM to ADD New Applications
It has problem when you want start new businesses

17. BIG ORACLE
BIG JAVA
BIG UNIX MACHINE
If you want buy a new hardware…

18. Business Patterns Today
UNPREDICTABLE
EQUALS TO
HIGH RISK

19. Business Patterns Today - agility
Your IDEA
today
Your SERVICE today
User & Revenue
Increase

20. BIG ORACLE
BIG JAVA
BIG UNIX MACHINE
Means You Cannot
Buy more like this because,
Extremely high Price for High Risk
Expand this kind of applications because,
It’s mission critical and it takes time to build and use for services

23. “저희는 글로벌 웹 애플리케이션의 성능 저하를 해결할 수 있는 방안을 찾기 시작했습니다. 가장 먼저 호스팅 서비스를 고려해 보았지만, 많은 경우 문제 해결에 상당한 비용이 필요하고 TCO도 높을 것으로 예상되었습니다. 자체 인프라에서도 유닉스 대신 리눅스를 시도하는 등 다양한 비용 절감책을 찾아보았지만, 유지보수업체가 지속적으로 난색을 표해 이마저도 어렵게 되었습니다. 무엇보다도 이러한 전통적 방식이 글로벌 비즈니스에 어울리는 저비용 고효율 인프라 구축에 적합한지에 대한 의문이 가장 컸습니다."

24. “글로벌 서비스를 위해 미국, 유럽, 아시아 등 전 세계에 구축된 리전의 가용성과 안전성을 고려하여 AWS 클라우드를 도입하기로 결정했습니다. 사용한 자원에 대해서만 비용을 지불하는 과금 구조가 TCO 및 운영 비용 절감이라는 아모레퍼시픽의 계획과 부합했기 때문입니다.”
“AWS 도입 당시에 기대했던 것보다 더 만족스럽습니다. 자체 데이터센터에만 의존했다면 아모레퍼시픽의 글로벌 임직원과 고객들을 만족시키기는 어려웠으리라 생각합니다. 또한 정해진 인력으로 서비스를 운영해야 하는 입장에서 인프라 관리보다 고객의 서비스 경험 개선에 주력할 수 있게 되어 더욱 기쁩니다.”

25. Brand Global Site
IBM Domino

26. How?
BIG ORACLE
BIG JAVA
BIG UNIX MACHINE

27. Proof of Concept

28. Production

29. Cloud Native Applications

30. Today’s ‘cloud native’ applications
Deployed and managed,
automatically
Cost aware
Globally distributed
Composed and
orchestrated
Encrypted, end to end
Content follows
you across devices

31. 1. Deployed and managed, automatically
Designed to respond quickly in
live environments,
with light operational support
Five person
ops team
Increased operational efficiency
for Sharepoint, BI and SQL Server
Scale automatically
for entertainment platform
DevOps deployment
and management

33. 400,000 people are hosted on any given night

34. Total Number of Guests
January 2013
4 Million
Sep 20
Mar 200
Sep 201
Sep 200
Mar 201
Sep 201
Mar 201
Sep 201
Mar 201
Mar 201
Sep 201
3M
Mar 201
Jun 2014
6M
9M
12M
15M

35. Sep 20
Mar 200
Sep 201
Sep 200
Mar 201
Sep 201
Mar 201
Sep 201
Mar 201
Mar 201
Sep 201
June 2014 15 Million
Up By Over 10 Million In One Year
Total Number of Guests
3M
Mar 201
Jun 2014
6M
9M
12M
15M

36. 0
350
700
1,050
1,400
2010
2014
24
48
432
1,300
Total Number of EC2 instances

37. We have a 5 person operations team.
AWS allows us to devote our resources and mindshare to the core business.
“
”

38. 2. Cost aware
Price model
optimization
Dynamic pricing and cost optimization as architectural drivers
Machine readable
adverse event reports
Getting the best use of
public grant money with Spot
Automated bids & CloudFormation

39. By using AWS, the FDA and AWS Partner Captricity quickly turn manual reports into machine-readable information with 99.7% accuracy, reducing costs from $29 per page to $0.25 per page.
"FC 바르셀로나와 그 고객에게는 확장성, 프로비저닝, 보안이 매우 중요한 사항입니다. AWS는 사실상 무제한의 용량을 제공하면서도 사전 투자금 없이 사용량에 따라 지불하면 되기 때문에 이러한 사항을 충족하기에 더 없이 이상적입니다. 또한 탄력적인 용량 덕분에 스포츠 분야에서 빈번히 발생하는 급증하는 트래픽을 처리하기가 간편합니다."

40. 3. Globally distributed
Suggestions co-ordinated
across regions
Global, up to date
virtual lab
Low latency delivery of
in-game content
Globally distributed
AdTech engine
Operating across multiple availability zones in multiple regions

41. Ad Servers
Bidding Engine
10ms
20ms
20ms
20ms
DynamoDB
100+ countries
100ms deadline
Tens of thousands of bidders
1.5PB in S3
Tens of thousands of writes per second
Hundreds of millions of records synchronized globally

42. 4. Composed and orchestrated
Smooth operation through orchestration
of loosely coupled components
Large scale data
storage and processing
Real time view on
mobile game usage
Image relevancy scoring at Olympics scale
Global orchestration
via ‘Polyphony’
Databases
Compute
Storage

43. http://trs-new.jpl.nasa.gov/dspace/handle/2014/41624
Global orchestration
via Loosely coupled architecture

44. 5. Encrypted, end to end
HIPAA environment for staffing and billing
Research and analytics
for investors
Enterprise managed
services
PCI-DSS compliant
hotel management
Routine, robust and reliable
end-to-end data encryption

45. S3
Glacier
EC2
Redshift
Internal SFTP Feeds
On-premises
databases
External feeds
BI on EC2
Microsoft Analysis
Services
Campaigns on EC2

46. Amazon Redshift and Encryption
Block key
S3
Block key
Cluster key
Cluster key
Master key
CloudHSM
1MB
1MB

47. 6. Content follows you across devices
Programming and
distribution
Music recommendation
service and ‘smart hub’
Instant-on, always up-to-date
character builder
National Rail timetables
and scheduling
Multiple windows into
your content, data and apps

48. AppStream could allow new users of Eve Online to start constructing their avatars while the game itself (nearly 6 GB) downloads. He believes that this immediate, frictionless experience will allow potential players to start investing in the game earlier in the download cycle, leading to better user retention and increased usage.

49. Today’s ‘cloud native’ applications
Deployed and managed,
automatically
Cost aware
Globally distributed
Composed and
orchestrated
Encrypted,
end to end
Content follows
you across devices

50. Secure Resources to Maintain Control
Secure compute
Secure storage
Secure network
Secure key management
Governance
Software-defined private network
Fine-grained access roles and groups
Encrypted Object Storage
Private encryption key management
Geographic data locality
Dedicated private network connection
Software-defined network isolation
Encrypted Block Storage
Fine-grained access control
Dedicated instances
Single Tenant Block Storage
In-depth audits

51. Ingestion
Backup Restore
S3
DynamoDB
EC2
SQL Clients
& BI Tools
EC2
EC2
EC2
Internal VPC
Customer VPC
Amazon Redshift and VPC

52. Amazon WorkSpaces and VPC
WorkSpaces
WorkSpaces Subnet 1
Availability Zone A
WorkSpaces
WorkSpaces Subnet 2
Availability Zone B
AWS
Router
Virtual Private
Gateway
Customer Gateway
On-premises network
On-premises firewall
Internet

54. Do not focus on IT infrastructures. Focus on your businesses.

55. “By choosing AWS to support Agile principles and practices, Suncorp was able to launch a working virtual private cloud and virtual data center in under three months and plans to move 2,000 applications to AWS Cloud.”
http://aws.amazon.com/ko/solutions/case-studies/suncorp/

56. Certification
aws.amazon.com/certification
Exams Validate your proven technical expertise with the AWS platform
On-Demand Resources
aws.amazon.com/training/ self-paced-labs
Videos & Labs Get hands-on practice working with AWS technologies in a live environment
aws.amazon.com/training
Instructor-Led Courses
Training Classes Expand your technical expertise to design, deploy, and operate scalable, efficient applications on AWS
Training and Certification

57. Want to increase innovation?
Lower the cost of failure.
Joi Ito – Director MIT Media Lab.