How does social media drive consumer decisions? And how can you use that knowledge to drive real estate sales? Learn how to translate the latest insight from Vision Critical into an actionable marketing strategy. Presented by Alexandra Samuel at the LeadingRE conference, 2015.
60. Learn More
From Alexandra Samuel:
Work Smarter with Twitter and HootSuite
Social Media in 3 Hours a Week
From Vision Critical:
What social media analytics can’t tell you about your customers
Sharing is the new buying
From social to sale
From Crowd Companies:
The Collaborative Economy honeycomb
Collaborative economy luxury
Editor's Notes
Is social media worth your time?
Social media drives purchasing
Online search drives real estate
In this talk….
What Social Media Analytics Can’t Tell You About Your Customers
https://www.visioncritical.com/social-customers/
The three types of social media users.
Social media user demographics.
Social media user incomes.
What you’re (not) hearing on social.
Most lurkers are daily Facebook users.
Enthusiasts are more peer-oriented.
Lurkers watch more types of TV, but enthusiasts catch up in some categories.
Enthusiasts are much more likely to engage in “social to sale” behavior.
Our 2013 study, From Social to Sale, dug into that sharing-to-purchase behavior.
Different kinds of networks drive different kinds of sales.
Does purchasing lead to social media sharing, or does social media sharing lead to purchasing?
How does social nudge people towards purchasing, exactly?
How quickly people go from sharing to purchase.
Sharing is the New Buying: How to Win in the Collaborative Economy
With Jeremiah Owyang, CrowdCompanies
https://www.visioncritical.com/sharing-is-the-new-buying/
HOW do you create content people pay attention to?
Great Evergreen blog posts
Great link bait
What questions do you get a lot?
Target your buyer
Create a Houzz tour
Create a single home gallery
Create content that reflects your strengths
Inspire sharing
Facebook is your first stop
Spread your content everywhere your buyers are
Showcase content
Embed info in photos
Engage your community
Tap the collaborative economy to offer great service.
Thanks to Jeremiah Owyang for examples!
http://www.web-strategist.com/blog/2013/06/17/collaborative-economy-live-like-royalty-without-owning-a-throne/
Boatbound
BlackJet, or UberCopter.
Turning Art
Fancy Hands
And of course, providing that level of service is easier if You take advanteage of services like Zirtual and Fancy Hands
Finding prospects
Hootsuite
Narrow your search geographically
Search Pinterest for who is linking to you: http://pinterest.com/source/yoururl.com