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Admin Best
Practices
3 Steps to Seamless
Deployments
"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements about the company's financial and operating
results, which may include expected GAAP and non-GAAP financial and other operating and non-operating results, including revenue, net income, diluted earnings
per share, operating cash flow growth, operating margin improvement, expected revenue growth, expected current remaining performance obligation growth, expected tax rates,
stock-based compensation expenses, amortization of purchased intangibles, shares outstanding, market growth, environmental, social and governance goals and expected capital
allocation, including mergers and acquisitions, capital expenditures and other investments. The achievement or success of the matters covered by such forward-looking statements involves
risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results
expressed or implied by the forward-looking statements it makes.
The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of geopolitical events,
natural disasters and actual or threatened public health emergencies, such as the ongoing Coronavirus pandemic; the impact of foreign currency exchange rate and interest rate
fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud computing applications and
platforms; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; the competitive nature of the market in which we participate;
our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of
acquisitions; our service performance and security, including the resources and costs required to avoid unanticipated downtime and prevent, detect and remediate potential security
breaches; the expenses associated with our data centers and third-party infrastructure providers; additional data center capacity; real estate and office facilities space; our operating results
and cash flows; new services and product features, including any efforts to expand our services beyond the CRM market; our strategy of acquiring or making investments in complementary
businesses, joint ventures, services, technologies and intellectual property rights; the performance and fair value of our investments in complementary businesses through our strategic
investment portfolio; our ability to realize the benefits from strategic partnerships, joint ventures and investments; the impact of future gains or losses from our strategic investment
portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within our strategic investment portfolio; our ability to execute our business
plans; our ability to successfully integrate acquired businesses and technologies; our ability to continue to grow unearned revenue and remaining performance obligation; our ability to
protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development and
maintenance of the infrastructure of the Internet; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet,
those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the
release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting
our ability to estimate our tax rate; uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual property, including the tax rate, the timing
of the transfer and the value of such transferred intellectual property; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors
relatedto our outstanding debt, revolving credit facility and loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation
involving us; and the impact of climate change.
Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes with the
Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor
Information section of the company’s website at.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Third party trademarks are the property of their owners.
Forward-Looking Statements
Connect with Us!
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@Salesforce Admins
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Join Us for Q&A
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Post your questions in the Admin Live
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please use the chat below the session.
he/him
Technical Evangelist, Copado
@akaCarioca
trailblazer.me/id/carlossiqueira
Carlos Siqueira
they/them
Lead Admin Evangelist, Salesforce
@J__mdt
trailblazer.me/id/jsteadman
J. Steadman
Our Experts
Today’s Agenda
Quick Review
Software Development Lifecycle 101
Why does SDLC Matter?
Great Deployments
Step 1: Plan
Step 2: Communicate
Step 3: Execute
Resources
Test
Discover
Deploy
Configure
Design
Software Development Lifecycle 101
Test
Discover
Deploy
Configure
Design
Software Development Lifecycle 101
Plan
Communicate
Execute
Increase
Quality
Produce better
apps.
Increase
Value
Give the business
what they need the
first time.
Reduce
Cost
Spend less time and
money.
Why Does SLDC Matter?
Save Yourself (and Your Business) Headaches
Reduce
Risk
Prevent bugs and
outages.
Plan
Step 1
Attention to
Quality / Time
Invested
Shift Left: Prioritize Quality From the Beginning
Plan
Invest Early
Discovery and
design produce
better applications.
Includes:
Discovery,
Requirements
Gathering
Find Your Path
Know the path to
production and the
steps to get there.
Includes:
Environments, All
Testing
Never Delay
The deployment
date is immovable.
Includes:
Deployment,
Monitoring
Tips for Success
Plan
Communicate
Step 2
Business Users Salesforce Team IT Team
Know Your Stakeholders
Communicate
Enablement
Business Users
Receive new
features.
Salesforce Team
Configure and
deploy features.
IT Team
Maintain systems,
applications, and
integrations.
Know Your Stakeholders’ Responsibilities
Communicate
Enablement
Produce content for
features to enable
Business Users.
Business Users
Receive new
features.
New features,
release dates, bugs
or outages
Salesforce Team
Configure and
deploy features.
Configuration
testing and
deployment
IT Team
Maintain systems,
applications, and
integrations.
Integration and
provisioning
requests, technical
specs
Send the Right Information
Communicate
Enablement
Produce content for
features to enable
Business Users.
New features,
release dates,
functional specs
Communicate
Avoid Waste Between Stakeholders
Email
Requesting
Action
Action from
Email Taken
Waste
Execute
Step 3
Backup
Data and
metadata
User Traffic
Deploy when user
traffic is lowest.
Consider a lock out
strategy if
necessary.
Support
Validate success.
Establish a warranty
period.
Standby to rollback
if necessary.
Things to Consider on Deployment Day
Execute
Resources
Learn
SDLC
Trailhead Module
sforce.co/SDLC
Learn
Governance
Trailhead Module
sforce.co/gvrn
Learn
Deployment
Trailmix
sforce.co/deploy
Resources for #AwesomeAdmins
Watch
Sandbox Best
Practices
sforce.co/sndbx
Q&A
sforce.co/
AdminLiveSessionGroup
Survey
sforce.co/
DeploymentSurvey
Slides
sforce.co/
DeploymentSlides
Wrapping Up
blog posts | podcasts | videos
admin.salesforce.com
Thank You

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Admin Best Practices: 3 Steps to Seamless Deployments

  • 1. Admin Best Practices 3 Steps to Seamless Deployments
  • 2. "Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements about the company's financial and operating results, which may include expected GAAP and non-GAAP financial and other operating and non-operating results, including revenue, net income, diluted earnings per share, operating cash flow growth, operating margin improvement, expected revenue growth, expected current remaining performance obligation growth, expected tax rates, stock-based compensation expenses, amortization of purchased intangibles, shares outstanding, market growth, environmental, social and governance goals and expected capital allocation, including mergers and acquisitions, capital expenditures and other investments. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements it makes. The risks and uncertainties referred to above include -- but are not limited to -- risks associated with the effect of general economic and market conditions; the impact of geopolitical events, natural disasters and actual or threatened public health emergencies, such as the ongoing Coronavirus pandemic; the impact of foreign currency exchange rate and interest rate fluctuations on our results; our business strategy and our plan to build our business, including our strategy to be the leading provider of enterprise cloud computing applications and platforms; the pace of change and innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; the competitive nature of the market in which we participate; our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of acquisitions; our service performance and security, including the resources and costs required to avoid unanticipated downtime and prevent, detect and remediate potential security breaches; the expenses associated with our data centers and third-party infrastructure providers; additional data center capacity; real estate and office facilities space; our operating results and cash flows; new services and product features, including any efforts to expand our services beyond the CRM market; our strategy of acquiring or making investments in complementary businesses, joint ventures, services, technologies and intellectual property rights; the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; our ability to realize the benefits from strategic partnerships, joint ventures and investments; the impact of future gains or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within our strategic investment portfolio; our ability to execute our business plans; our ability to successfully integrate acquired businesses and technologies; our ability to continue to grow unearned revenue and remaining performance obligation; our ability to protect our intellectual property rights; our ability to develop our brands; our reliance on third-party hardware, software and platform providers; our dependency on the development and maintenance of the infrastructure of the Internet; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; the valuation of our deferred tax assets and the release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements and tax laws; uncertainties affecting our ability to estimate our tax rate; uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual property, including the tax rate, the timing of the transfer and the value of such transferred intellectual property; the impact of expensing stock options and other equity awards; the sufficiency of our capital resources; factors relatedto our outstanding debt, revolving credit facility and loan associated with 50 Fremont; compliance with our debt covenants and lease obligations; current and potential litigation involving us; and the impact of climate change. Further information on these and other factors that could affect the company’s financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings it makes with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of the company’s website at. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law. Third party trademarks are the property of their owners. Forward-Looking Statements
  • 3. Connect with Us! Follow on Social @salesforceadmns #AwesomeAdmin @Salesforce Admins Bookmark admin.salesforce.com Subscribe Admin Digest Hi #AwesomeAdmins!
  • 4. Join Us for Q&A sforce.co/AdminLiveSessionGroup Post your questions in the Admin Live Sessions Community Group. If you’re joining us for a live broadcast today, please use the chat below the session.
  • 5. he/him Technical Evangelist, Copado @akaCarioca trailblazer.me/id/carlossiqueira Carlos Siqueira they/them Lead Admin Evangelist, Salesforce @J__mdt trailblazer.me/id/jsteadman J. Steadman Our Experts
  • 6. Today’s Agenda Quick Review Software Development Lifecycle 101 Why does SDLC Matter? Great Deployments Step 1: Plan Step 2: Communicate Step 3: Execute Resources
  • 9. Increase Quality Produce better apps. Increase Value Give the business what they need the first time. Reduce Cost Spend less time and money. Why Does SLDC Matter? Save Yourself (and Your Business) Headaches Reduce Risk Prevent bugs and outages.
  • 11. Attention to Quality / Time Invested Shift Left: Prioritize Quality From the Beginning Plan
  • 12. Invest Early Discovery and design produce better applications. Includes: Discovery, Requirements Gathering Find Your Path Know the path to production and the steps to get there. Includes: Environments, All Testing Never Delay The deployment date is immovable. Includes: Deployment, Monitoring Tips for Success Plan
  • 14. Business Users Salesforce Team IT Team Know Your Stakeholders Communicate Enablement
  • 15. Business Users Receive new features. Salesforce Team Configure and deploy features. IT Team Maintain systems, applications, and integrations. Know Your Stakeholders’ Responsibilities Communicate Enablement Produce content for features to enable Business Users.
  • 16. Business Users Receive new features. New features, release dates, bugs or outages Salesforce Team Configure and deploy features. Configuration testing and deployment IT Team Maintain systems, applications, and integrations. Integration and provisioning requests, technical specs Send the Right Information Communicate Enablement Produce content for features to enable Business Users. New features, release dates, functional specs
  • 17. Communicate Avoid Waste Between Stakeholders Email Requesting Action Action from Email Taken Waste
  • 19. Backup Data and metadata User Traffic Deploy when user traffic is lowest. Consider a lock out strategy if necessary. Support Validate success. Establish a warranty period. Standby to rollback if necessary. Things to Consider on Deployment Day Execute
  • 23. blog posts | podcasts | videos admin.salesforce.com