Are you looking for a way to show off a new product, tell customers how they can use your service, or give prospects an online tour of your business?
Webinars are a great vehicle to help you get the word out to a large audience without having to rent out a lecture hall and count on your attendees to show up in person. And, you don't have to be a professional speaker to run a great webinar – you just need to keep a few points in mind to deliver an outstanding session.
This presentation was given by Jay Moore at the Greater Philly Email Marketers Meetup on August 15, 2012.
http://www.meetup.com/Greater-Philly-Email-Marketers/events/73891672/
3. What & Why & What
Webinar
Short for Web-based seminar, a
presentation, lecture, workshop or
seminar that is transmitted over the Web.
- http://www.webopedia.com/
4. What & Why & What
Why run a webinar?
Demo a product/service
Inform people about how your biz helps
them
Interactivity – surveys + Q&A
Funnels
Have you run a webinar? Why?
5. What & Why & What
What am I getting out of this
presentation?
How to set up a webinar (outline, content
ideas)
What equipment to choose
How to get more out of your attendees
after the webinar
6. Creating Your Own Webinar
Before – Outline &
Prep
During – Tips &
Techniques
After – Follow up & beyond
9. Zenfolio – Photographer site helping set up
portfolios and sell prints
Webinar topics
Basic overview of the service (how it
benefits the customer
Tips for using Zenfolio to sell your prints
and photographs
Advanced customization of your portfolio
http://www.zenfolio.com/zf/w
ebinars.aspx
10. BetterBeerScores – site dedicated to
teaching homebrewing techniques
Webinar topics
Intro to homebrewing
Brewing specific types of beers
Seasonal webinar re: seasonal beers
http://www.betterbeerscores.co
m/catalog/homebrewing/introduc
tion-to-homebrewing/
11. Before: Slides
An outline for the viewer and you
Short, to the point
BIG FONT (28-36px)
Images and demonstration
16. Audio-Techina – Blue Mic - Snowball
USB Mic - $99.99
- $12.95 - USB plug 'n play
- USB plug 'n play
http://www.audio-
technica.com/cms/wired_mics/b3
37c4e07fd56778/index.html http://www.bluemic.com/snowball/
21. Before: Registration
Website/email list promotion
Expectations (topics covered, length,
beginner vs. advanced)
Notify subscribers at least 2x – 24
hours and 1 hour prior
22. During The Webinar
Even pacing, take breaths – talk like
you normally would
Water or other refreshing beverage
Q&A – best for after the webinar, not
during
24. After: Post Webinar
Survey - feedback
Email recording (recommend
you record before the actual event)
Set up a funnel
25. After: Email Funnels
A series of emails including the
recording and other educational
materials
Call-to-action encouraging people to
buy/sign up
26. After: Funnel Example
1st Email – recording, contact info
2nd Email – additional material, call-
to-actions
3rd Email – schedule of future
webinars, calls-to-action
27. Webinar Checklist
✔
Get content together
✔
Choose a webinar platform
✔
Get equipment
✔
Set up funnels
✔
Set up registration
✔
Run your webinar and get registrants
into those funnels