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Steps For Creating And
   Marketing With Niche Networks:
Pinterest, Instagram and Turntable.FM
Hosting Your Own Webinars
Before We Begin


Slides will be emailed to you


Q&A session after the presentation
What & Why & What

Webinar
Short for Web-based seminar, a
presentation, lecture, workshop or
seminar that is transmitted over the Web.
              - http://www.webopedia.com/
What & Why & What
           Why run a webinar?


Demo a product/service
Inform people about how your biz helps
them
Interactivity – surveys + Q&A
Funnels
          Have you run a webinar? Why?
What & Why & What

    What am I getting out of this
          presentation?


How to set up a webinar (outline, content
ideas)
What equipment to choose
How to get more out of your attendees
after the webinar
Creating Your Own Webinar

Before – Outline &
Prep


During – Tips &
Techniques


After – Follow up & beyond
Before: Setup

Content
Slides
Outline/Practice
Length
Equipment
Registration
Before: Content

Demonstrate your product


Repurpose content


Examples include..
Zenfolio – Photographer site helping set up
portfolios and sell prints



Webinar topics
Basic overview of the service (how it
benefits the customer
Tips for using Zenfolio to sell your prints
and photographs
Advanced customization of your portfolio
                         http://www.zenfolio.com/zf/w
                         ebinars.aspx
BetterBeerScores –          site dedicated to
teaching homebrewing techniques



Webinar topics
Intro to homebrewing
Brewing specific types of beers
Seasonal webinar re: seasonal beers

                      http://www.betterbeerscores.co
                      m/catalog/homebrewing/introduc
                      tion-to-homebrewing/
Before: Slides
An outline for the viewer and you


Short, to the point


BIG FONT (28-36px)


Images and demonstration
Before: Outline/Practice

Should I use a script?


Sound natural


Dry run in front of others/feedback
and tweak
Have you ever attended a webinar,
      Marketing With Niche Networks:
   Pinterest, Instagram andmiddle of it?
 then ditched in the       Turntable.FM
Before: Length

Under an hour (45-50 mins max)


Shorter is usually better


Remember to leave time for
questions
Before: Equipment

Mic
Audio-Techina –                  Blue Mic -         Snowball
USB Mic                          - $99.99
- $12.95                         - USB plug 'n play
- USB plug 'n play




http://www.audio-
technica.com/cms/wired_mics/b3
37c4e07fd56778/index.html        http://www.bluemic.com/snowball/
Before: Equipment

Mic


Webinar software (platform)
AnyMeeting
Pros - Free (up to 200 attendees), text chat for
Q&A
Cons – Ad supported (will show up in webinar)
  http://www.anymeeting.com/
GoToMeeting (GoToWebinar)
Pros – Large audience size (100 attendees),
stat tracking, text chat for Q&A

Cons – Cost = $99/month
   http://www.gotomeeting.com/fec/
Before: Equipment

Mic


Webinar software (platform)


Webcam?
Before: Registration

Website/email list promotion


Expectations (topics covered, length,
beginner vs. advanced)


Notify subscribers at least 2x – 24
hours and 1 hour prior
During The Webinar

Even pacing, take breaths – talk like
you normally would


Water or other refreshing beverage


Q&A – best for after the webinar, not
during
During The Webinar

Interactivity – Surveys, Polls


Multiple presenters? Some Q&A can
be held during the webinar
After: Post Webinar
Survey - feedback


Email recording       (recommend
you record before the actual event)



Set up a funnel
After: Email Funnels

A series of emails including the
recording and other educational
materials


Call-to-action encouraging people to
buy/sign up
After: Funnel Example
1st Email – recording, contact info


2nd Email – additional material, call-
to-actions


3rd Email – schedule of future
webinars, calls-to-action
Webinar Checklist

✔
    Get content together
✔
    Choose a webinar platform
✔
    Get equipment
✔
    Set up funnels
✔
    Set up registration
✔
    Run your webinar and get registrants
    into those funnels
Important Links
Mics
http://www.audio-
technica.com/cms/wired_mics/b337c4e07fd567
78/index.html
http://www.bluemic.com/snowball/


Platforms
http://www.anymeeting.com/
http://www.gotomeeting.com/fec/
Important Links

Webinar examples
http://www.zenfolio.com/zf/webinars.aspx
http://www.betterbeerscores.com/catalog/hom
ebrewing/introduction-to-homebrewing/
Marketing With Niche Networks:
            Questions?
Pinterest, Instagram and Turntable.FM

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Marketing Your Small Business With Webinars