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Attitudes

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Attitudes

  1. 1. Attitude
  2. 2. What is Attitude???
  3. 3. Introduction <ul><li>Attitude constitute an important psychological attribute of individuals which shape their behaviour. </li></ul><ul><li>Attitude is defined as the way a person feels about something- a person, a place, a commodity, a situation or an idea. </li></ul><ul><li>Attitude expresses an individual’s positive or negative feelings about some object. </li></ul><ul><li>Attitude describes an individual’s feelings, thoughts and predisposition to act towards some object in the environment. </li></ul>
  4. 4. Nature Of Attitude <ul><li>Attitudes refer to feelings and beliefs of individuals or groups of individuals. </li></ul><ul><li>Attitudes tend to result in behaviour or action. </li></ul><ul><li>All people, irrespective of their status or intelligence, hold attitudes. </li></ul>
  5. 5. Factors To Determine Attitude <ul><li>Experience </li></ul><ul><li>Education </li></ul><ul><li>Environment </li></ul>Triple E’s of Attitude
  6. 6. Components Of Attitude <ul><li>Cognitive or Informational Component </li></ul><ul><li>Affective or Emotional Component </li></ul><ul><li>Behavioural Component </li></ul>
  7. 7. Three Types of People, Three Types of Attitudes <ul><li>we focus on three broad categories of people and their attitudes : </li></ul><ul><li>Positive </li></ul><ul><li>Negative </li></ul><ul><li>Neutral </li></ul>
  8. 8. The “Players” with Positive Attitudes <ul><li>The following list describes some of the thoughts of a “player” with a positive attitude: </li></ul><ul><li>There is something good in every situation. </li></ul><ul><li>A problem is an opportunity to do something different. </li></ul><ul><li>Change is a sign of growth. </li></ul><ul><li>A mistake is a valuable step toward success. </li></ul><ul><li>I have control over my life. </li></ul>
  9. 9. Contd… <ul><li>The following list describes some of the feelings of a “player” with a positive attitude: </li></ul><ul><li>Happy </li></ul><ul><li>Confident </li></ul><ul><li>Satisfied </li></ul><ul><li>Optimistic </li></ul><ul><li>Loving </li></ul>
  10. 10. The “Critics” with Negative Attitudes <ul><li>The following list describes some of the thoughts of a “critic” with a negative attitude: </li></ul><ul><li>There is always something wrong. </li></ul><ul><li>Other people cause problems. </li></ul><ul><li>Change is a thorn in my side. </li></ul><ul><li>A mistake is a failure. </li></ul><ul><li>I have little or no control over my life. </li></ul>
  11. 11. Contd… <ul><li>The following list describes some of the feelings of a “critic” with a negative attitude: </li></ul><ul><li>Anger </li></ul><ul><li>Doubt </li></ul><ul><li>Frustration </li></ul><ul><li>Pessimism </li></ul><ul><li>Hate </li></ul>
  12. 12. The “Spectators” with Neutral Attitudes <ul><li>The following list describes some of the thoughts of a “spectator” with a neutral attitude: </li></ul><ul><li>The situation or the other person is unimportant. </li></ul><ul><li>Someone else will solve the problem. </li></ul><ul><li>Change is unnecessary. </li></ul><ul><li>The future will come and go with or without me. </li></ul><ul><li>I won’t even try to control my life. </li></ul>
  13. 13. Contd… <ul><li>The following list describes some of the feelings of a “spectator” with a neutral attitude: </li></ul><ul><li>Unemotional </li></ul><ul><li>Tired </li></ul><ul><li>Indifferent </li></ul><ul><li>Detached </li></ul>
  14. 14. Functions Of Attitude <ul><li>Value-Expressive Function: </li></ul><ul><ul><li>Enable us to express who we are and what we believe in. </li></ul></ul><ul><li>Knowledge Function: </li></ul><ul><ul><li>Enable us to know the world. </li></ul></ul><ul><li>Utilitarian Function: </li></ul><ul><ul><li>Enable us to gain rewards and avoid punishment. </li></ul></ul>
  15. 15. Sources Of Attitude <ul><li>Acquired from parents, teachers, and friends. </li></ul><ul><li>There are “genetic” predispositions. </li></ul><ul><li>Observations, attitudes that we imitate. </li></ul><ul><li>Attitudes are less stable than values </li></ul>
  16. 16. Three Principles Of Attitude <ul><li>General attitudes best predict general behaviors. </li></ul><ul><li>Specific attitudes best predict specific behaviors. </li></ul><ul><li>The less time that elapses between attitude measurement and behavior, the more consistent will be the relationship between them. </li></ul>
  17. 17. The Different Origins of Attitudes Behaviour toward Attitude Object (e.g., playing with child of another Race) <ul><li>Positive or Negative </li></ul><ul><li>Reinforcement </li></ul><ul><li>(+ive = parents approval </li></ul><ul><li>Ive = parents’ </li></ul><ul><li>Disapproval) </li></ul>Positive or Negative Attitude Toward Attitude Object
  18. 18. Attitudes And Beliefs <ul><li>Attitudes are different from beliefs: </li></ul><ul><li>Attitudes are defined as a tendency to respond in a particular way whereas, beliefs are concerned with what is known about the world; they centres around on what “is” in reality. </li></ul>
  19. 19. Finally!!! <ul><li>“ The greatest discovery of my generation is that a human being can alter his life by changing his attitude”. </li></ul><ul><ul><li> William James… </li></ul></ul><ul><ul><li>And so it is with you – you are in charge of your attitude. </li></ul></ul>
  20. 20. Bibliography <ul><li>www. attitude iseverything.com/ </li></ul><ul><li>www. attitude .org.nz/ </li></ul><ul><li>en.wikipedia.org/wiki/ Attitude _(psychology) </li></ul><ul><li>ibs.derby.ac.uk/~lovemore/social/Lecture3_ Attitude s.ppt </li></ul>

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