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Social VideoConversations on Facebook Get Real<br />Arnold Waldstein<br />Advisor Vpype / Blogger / Consultant  <br />
Making video easy…is hard!(But mass adoption is starting)<br />One out of four Americans watched TV on their PC in 2009. U...
How social is video today?Three models in use on the social web<br />Video Sharing<br />Network Streaming<br />Social V...
YouTube Video Sharing<br />Video as a rich visual<br />Static and closed format<br /> <br />Easy to upload<br />Easy to sh...
Streaming NetworksLivestream, Ustream, JustinTV<br />TV for the digital internet generation<br />Static and closed video s...
Social Video on FacebookLive, shared video conversation<br />Vpype: Video is the “conversation” itself<br /><ul><li>Real n...
Live and unscripted
100% native Facebook integration
Video and chat saved. Shareable. Reviewable.
Content is sum of all interactions</li></li></ul><li>Social VideoA 2-way conversation between brands & fans<br />Where rea...
Social Video& “The Star Connection”<br />Social web connects people to brands in a personal way<br />Fan Pages with social...
Social VideoBeyond Tomorrow<br />What's coming!<br />Voice channels<br />Split screen(Larry King-like environments)<br />M...
Why Facebook?Defines “Social” on the Web<br />Natural sandbox for social video (Growing by 500,000 each day!)<br />50% log...
Vpype Live Broadcasteron Facebook<br />Video 3.0 = Social + Integrated<br /><ul><li>Cloud based application,no download
Fully integrated into Facebook Friend, Fan and Event engines
Designed to enhance community, communications and authenticit...
Discovering Social VideoVpype Early Adopters<br />Hollywood Film Industry<br />Hollywood Screenwriter’s<br />Pitch Contest...
Discovering Social VideoVpype Early Adopters<br />Public Corporation<br />Magma Design Automation<br />San Francisco, Cali...
Discovering Social VideoVpype Early Adopters<br />Small Business Owner<br />Phil’s Tire & Auto Care<br />Half Moon Bay, Ca...
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Conversations get real on Facebook Slide 1 Conversations get real on Facebook Slide 2 Conversations get real on Facebook Slide 3 Conversations get real on Facebook Slide 4 Conversations get real on Facebook Slide 5 Conversations get real on Facebook Slide 6 Conversations get real on Facebook Slide 7 Conversations get real on Facebook Slide 8 Conversations get real on Facebook Slide 9 Conversations get real on Facebook Slide 10 Conversations get real on Facebook Slide 11 Conversations get real on Facebook Slide 12 Conversations get real on Facebook Slide 13 Conversations get real on Facebook Slide 14 Conversations get real on Facebook Slide 15 Conversations get real on Facebook Slide 16 Conversations get real on Facebook Slide 17 Conversations get real on Facebook Slide 18
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Conversations get real on Facebook

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Keynote presentation @ SMWF conference in March '10 in London by @awaldstein on how social video on Facebook is the next step for online communications.

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Conversations get real on Facebook

  1. 1. Social VideoConversations on Facebook Get Real<br />Arnold Waldstein<br />Advisor Vpype / Blogger / Consultant <br />
  2. 2. Making video easy…is hard!(But mass adoption is starting)<br />One out of four Americans watched TV on their PC in 2009. Up 20%.<br />19% of Internet users use a video sharing site every day. <br />
  3. 3. How social is video today?Three models in use on the social web<br />Video Sharing<br />Network Streaming<br />Social Video<br />
  4. 4. YouTube Video Sharing<br />Video as a rich visual<br />Static and closed format<br /> <br />Easy to upload<br />Easy to share and fun to VJ<br />No real-time interaction Short form videos only<br />Socialization is minimal<br />Facebook wall-like comments:<br />“Great vacation”<br />“Looking good”<br />
  5. 5. Streaming NetworksLivestream, Ustream, JustinTV<br />TV for the digital internet generation<br />Static and closed video stream<br />“I like to watch” model of Virtual “living room” and “concert”<br />Similar to YouTube<br />Simple chat room style<br />Like Social TV<br />
  6. 6. Social Video on FacebookLive, shared video conversation<br />Vpype: Video is the “conversation” itself<br /><ul><li>Real names and photos
  7. 7. Live and unscripted
  8. 8. 100% native Facebook integration
  9. 9. Video and chat saved. Shareable. Reviewable.
  10. 10. Content is sum of all interactions</li></li></ul><li>Social VideoA 2-way conversation between brands & fans<br />Where real life and real conversations online merge<br />AuthenticBroadcaster & viewers see each other<br />Real Live & interactive<br /> Compelling Personal & intimate<br />
  11. 11. Social Video& “The Star Connection”<br />Social web connects people to brands in a personal way<br />Fan Pages with social video deepen<br />connections on Facebook<br />Twitter and real-time chat<br />connections with stars<br />
  12. 12. Social VideoBeyond Tomorrow<br />What's coming!<br />Voice channels<br />Split screen(Larry King-like environments)<br />Mobile interactive chatting and broadcasting<br />Built in commerce and fulfillment<br />
  13. 13. Why Facebook?Defines “Social” on the Web<br />Natural sandbox for social video (Growing by 500,000 each day!)<br />50% log on and post 60M status updates daily<br />3B photos/M and 5B piece of content daily<br />
  14. 14. Vpype Live Broadcasteron Facebook<br />Video 3.0 = Social + Integrated<br /><ul><li>Cloud based application,no download
  15. 15. Fully integrated into Facebook Friend, Fan and Event engines Designed to enhance community, communications and authenticity</li></ul>Open Beta starts today!<br />
  16. 16. Discovering Social VideoVpype Early Adopters<br />Hollywood Film Industry<br />Hollywood Screenwriter’s<br />Pitch Contest<br />Los Angeles, California<br />A-List Hollywood movie producersscreen pitches<br />Video submitted pitchesthrough Facebook<br />Live, interactive pitch for 12 finalists<br />Winner gets a chance to have a movie made <br />
  17. 17. Discovering Social VideoVpype Early Adopters<br />Public Corporation<br />Magma Design Automation<br />San Francisco, California<br />Worldwide ‘Town Hall’ meeting with employees<br />Product announcement to employees and customers<br />Live video Q & A to answer questions<br />
  18. 18. Discovering Social VideoVpype Early Adopters<br />Small Business Owner<br />Phil’s Tire & Auto Care<br />Half Moon Bay, California<br />Owner of local shop does not type or write well. Gives weekly broadcasts on auto and tire care to his rural area<br />Closed four new customers during his first broadcast<br />
  19. 19. Discovering Social VideoVpype Early Adopters<br />Musician Fan Connection<br />Mike Corrado<br />Hawaii<br />Singer/songwriter and U.S. Marine<br />Opening act for Bon Jovi, Black Eyed Peas, John Mayer<br />Viral hit "On My Watch Tonight" an anthem to service men and woman<br />Social video as a way to connect with fans from anywhere<br />
  20. 20. Discovering Social VideoVpype Early Adopters<br />Distance Learning<br />Holy Names University<br />Oakland, California<br />Dr. Helen Shoemaker, Chair of Counseling Psychology will use Vpype Live Broadcaster to open her program to remote students<br />Facebook is a trusted, familiar ecosystem that eases the transition to video for instructors and students<br />
  21. 21. Discovering Social VideoVpype Early Adopters<br />Evangelical Non-Profit<br />The Bridge Foursquare Church<br />San Mateo, California<br />Broadcasting weekly sermons via Facebook to connect with homebound congregation and past members living outside the area<br />Recently broadcast a renewal of vows to share with distant family<br />
  22. 22. Thank You<br />Email<br />arnold@waldstein.com<br />Blog<br />http://www.arnoldwaldstein.com<br />Twitter<br />http://www.twitter.com/awaldstein<br />
  • ottermo

    Apr. 16, 2010

Keynote presentation @ SMWF conference in March '10 in London by @awaldstein on how social video on Facebook is the next step for online communications.

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