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Times of India Publications Summer Internship PPT

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Times of India Publications Summer Internship PPT

  1. 1. PRESENTED BY: AVTAR SINGH SUMMER INTERNSHIP PROGRAM MBA BATCH 2012-14
  2. 2. MY SIP PROFILE • Name :Avtar Singh Badesha • Class : MBA 1 C • Company :Times group/ Bennett, Coleman and Co. Ltd. • Address : Sco-72-75, Sector-8 C, Chandigarh • Training Duration : 30-05-13 to 13-05-13 • Timings : Morning 7:30am to11:30 am Evening from 5:30pm to 7:30 pm
  3. 3. • Type Daily newspaper • Owner Bennett, Coleman & Co. Ltd. • Publisher The Times Group • Editor-in-chief Jaideep Bose • Associate editor Jug Suraiya • Official website Timesofindia.com • Turnover Over 1.5 Billion Dollars • Employees More than 11000 • Started 175 years ago Product and Company Introduction
  4. 4. • It is daily newspaper • Bennett, Coleman & Co. Ltd. Is the parent company. • Publisher is The Times Group • Official website is Timesofindia.com • IT has 45 dailies and periodicals in 3 languages and 108 editions from 9 centers across the country and a combined readership of over 40 million • Started 175 years ago The Times Of India
  5. 5. 1838 Bombay Times and Journal of Commerce was first published on November 3, 1838 as a bi- weekly newspaper for Bombay's business community. Shareholders decide to increase the share capital and the paper is converted into a daily. Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay Telegraph & Courier to form The Times of India - giving it a national character. 1861 1850 BCCL History
  6. 6. T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint stock company - Bennett, Coleman & Co. Ltd. (BCCL). . The Times of India gets Indian ownership with Seth Ramakrishna Dalmia buying the company Exclusive Sunday edition of Times of India launched in Mumbai. The company also launches its Hindi daily – Nav Bharat Times in Delhi. 1947 1946 1892
  7. 7. Sahu Jain Group takes over as the owners of the company after Ramakrishna Dalmia sells thefirm to his son-in-law Sahu Shanti Prasad Jain - who becomes the first chairman of the group. The Times of India launches in Delhi. Filmfare launched. Femina launched. The Economic Times is launched. 1959 1961 1952 1950 1948
  8. 8. Femina Miss India contest started. Times of India completes 150 years. Special stamp released by Government of India to commemorate the occasion. The Times of India crosses 1 million mark in circulation. It also carries the first-ever colour photograph. BCCL enters into music market with Times Music. Indiatimes webportal launched; BCCL enters music retailing business with Planet M. Also operatesthe first-ever private FM broadcast through Times FM (which later becomes Radio Mirchi). 1999 1997 1996 1988 1965
  9. 9. Launch of a television News Channel called Times Now. Times of India becomes largest English daily in the world with circulation breaching the 3 million mark and beating Sun (tabloid) of UK. Launch of ET (Hindi), Pune Mirror and The Times of India editions at Jaipur, Goa and Chennai.Acquisition of Virgin Radio (now rebranded as Absolute Radio) in the UK. 2007 2008 2006
  10. 10. TOI Crest edition launched. Launch of ET Now – premier business channel having integrated newsroom with ET print edition. India’s first HD-only premium movie channel – Movies Now (HD) launched. 2010 2009
  11. 11. KEY MANAGEMENT HEADS • BCCL Chairperson: Indu Jain Vice-Chairman & MD: Samir Jain • Entertainment Network (India) Ltd CEO:Prashant Panday • The Times oF India Editorial Director: Jaideep Bose Executive Editor: Arindam Sengupta
  12. 12. Key Businesses • Publishing • Television • Digital • Out-of-home • Other Activities
  13. 13. BCCL - BRANDS • Newspapers - The Times of India, The Economic Times, Navbharat Times, Sandhya Times • Magazines – WWM & Own BCCL Magazines • Radio Mirchi • Times Classified • Times Foundation • Times Job • Times Multimedia • Times NOW, ET NOW & Movies NOW • Zoom • Times Group Books • Times Red Cell • Etc.
  14. 14. FEATURES OF TOI • The Indian Readership Survey (IRS) 2010- The Times of India ,the most widely read English newspaper in India with a readership of 13.4 million. • The circulation in 2012 increased to 630524. [According to Audit Bureau of Circulation ] • TOI Online - the world's most-visited newspaper website with 159 million page views in May 2012 • The Time of India is not only India’s largest selling English general daily but also the leading English general daily in the world.
  15. 15. TIMES OF INDIA IS PRINTED FROM THE FOLLOWING PLACES- • Lucknow Chandigarh • Mangalore Chennai • Goa Hyderabad • Jaipur Kolkata • Mumbai Delhi • Mysore • Nagpur • Patna • Pune • Ranchi • Surat • Bengaluru
  16. 16. NEWSPAPERS The Times Of India (English) The Economic Times (English) Vijay Karnataka (Kannada) Mumbai Mirror (English) Ahmedabad Mirror (English)
  17. 17. The Economic Times (Hindi) The Economic Times (Gujarati) Sandhya Times (Hindi) Bodhi Vruksha (Kannada) Speaking Tree (English) Pune Mirror (English) Crest Edition (English weekly) ET Wealth (English Business weekly)
  18. 18. BCCL - MAGAZINES
  19. 19. TIMES NOW ET NOW ZoOm TV MOVIES NOW (HD) Radio Mirchi Absolute Radio RADIO TELEVISION
  20. 20. MARKETING STRATEGIES • Move first, Move fast –First mover advantage • Flag bearer of people’s awareness campaigns • Continuous innovation • Continuous improvement • Smart-sensing the future. Eg TOI mobile app
  21. 21. Key Competitors • The Hindu- is ranked third among English dailies with a total readership of 5,140,000. • Hindustan Times- is the second most read English daily and the 12th among all newspapers with a total readership of 6,254,000. • The main competitors for Times of India in Punjab/chandigarh is “THE TRIBUNE”
  22. 22. Strategy to excel in competition • Times group follows very aggressive marketing strategy i.e “bleed them more” • This is done by eating up small market shares of competitors . • Presently TOI is at 3 rd position in UT chd. So offer very competitive price to break in strong holds of tribune and HT. • It forces others to compromise on their profits.
  23. 23. SWOT Analysis Strengths Weaknesses Pan India availability. Oldest newspaper, established brand. No. 1 newspaper in terms circulation . Customized products for major Indian cities Less local coverage in certain cities. Font size Excessive commercialization of space on paper Opportunities Threats Has limited presence in southern India as compared to the rest of India . Huge opportunity in regional languages space. Online editions, mobile application sector. Increased competition from other dailies . Ever increasing prices of paper. On line news medium means reduced circulation
  24. 24. DISTRIBUTION CHANNEL OF “TOI”: There are three ways to sell the “TOI” • 1. CASH SALES: Take newspaper from pan wala or any shop in cash. • 2. SUBSCRIPTION SALES: Pay money in advance and read “TOI” • 3. LINE SALES: Maximum % of sales comes from this method. Money collection works in reverse order.
  25. 25. Project Work • Sales Promotion of Times of India, ET, Magazines • Market Survey (Newspaper reading habits)
  26. 26. Working Area and promotional Schemes Area of operation: Chandigarh SUBSCRIPTION SCHEMES TOI (Six months): 299 (Without any gift) TOI (1 year) : 599 (Earlier without any gift) 495 (Later with gift coupens) ET (1 year): 449 (Without any gift)
  27. 27. Achievements • Sell 45 subscriptions of various products of BCCL. • Group leader. • Corporate space selling exposure. • Learn insights of advertisement industry. • Interact with approximately 2000 people- wonderful experience.
  28. 28. Conclusion • Helps me to spot my skills and improve them. • Get the chance to know a lot about newspaper industry and its marketing strategies. • Great learning opportunities both from company and readers.

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