1. 2010 NACE Annual Conference & ExpositionMarriott World Center, Orlando, Florida June 01 - 04, 2010 Embrace Your Inner Geek Strategic and creative ways to implement technology in your work June 2, 2010 | 2:30 – 4:30 pm National Association of Colleges and Employers
2. DePaul University Founded in 1898 Located in Chicago Largest Catholic university and eighth largest private not-for-profit university in the U.S. 25,072 students (65% undergraduate, 35% graduate) Focused on teaching and applied learning Faculty teach 97% of all courses Majority of classes have less than 30 students “Chicago is our classroom” Diverse 30% of students are first in their family to attend college 26% of students are students of color 33% of first-year students are from out of state
3. Career & Money Management (CMM) Within the division of Enrollment Management & Marketing Made up of 4 distinct areas to serve students and alumni Career Center Office of Student Employment Alumni Sharing Knowledge (ASK) Financial Fitness Assist in defining a career path, managing money and finding gainful and rewarding employment Close relationship and shared office space with the Office for Academic Advising Support
4. Career & Money Management (CMM) Within the division of Enrollment Management & Marketing Made up of 4 distinct areas to serve students and alumni Career Center Office of Student Employment Alumni Sharing Knowledge (ASK) Financial Fitness Assist in defining a career path, managing money and finding gainful and rewarding employment Close relationship and shared office space with the Office for Academic Advising Support
35. actively seek out new opportunities and delivery methods- Facebook - LinkedIn - blogs - Flickr - YouTube - Twitter - and more
36. June 2009, New Media Coordinator Welcome, Doug Miller! http://www.linkedin.com/in/douglasleemiller
37. Why do we use social media and video? What are we trying to accomplish?
38. Build awareness Demystify our services Educate students and alumni Deliver services and create connections
39. Social Media & Video Strategy Establish Social media message flow strategy Social media message tracking strategies Best practices for advertising our tools Twitter LinkedIn group Produce Video material Grow Blog presence Facebook fan page, fan involvement
48. Twitter 840 followers Promote services and events Share useful info from around the web Hashtag campaigns #workwednesday #goodstuffontheweb #depaulask #depaulcoop
49. LinkedIn: Virtual Career Networking Lounge 554 members Advise students to create accounts as part of job search & networking Advisors and staff = content contributors Workshop Internal group, too
50. :60 Second StepsSignposts on the Career Roadmap Support / increase awareness of Career Roadmap Drive traffic to YouTube Playlists
Lesson: Be authentic.Lesson: Don’t be a control freak.(BUT: content contributors/student bloggers still need some guidance.)
Traditional web presence grew and changedCC redesign - The Career Center redesigned its home page to include video, social media links, and updated news and events areas
Internal collaboration leads to more thoughtful application of new media tools.Shift in mindset.Social media doesn’t maintain itself
- Integrative web and new media plan and a comprehensive approach to executing it- greater integration between technology staff and communications staff
shift in mindsetWithout:where should we focus our limited time and energy?
Proposed New Media Coordinatortake on the mantle of “new media”help integrate our cross-departmental efforts in social mediaevaluate appropriate online communications vehiclesactively seek out new opportunities and delivery methods
A new staff position was created to focus on internet, web, social media, online learning and video and podcast initiatives
Build awarenessDemystify our services (tell our story)Educate students and alumni - example, LinkedIn, how to network and build a networkJust-in-time service delivery - provide more resources, and access to resources online so students can utilize our services, and create connections
Use the Posterous publishing platformAllows email submissions from our staff and student staffAutopost / monitored postsChoose where to push the message
Use the Posterous publishing platformAllows email submissions from our staff and student staffAutopost / monitored postsChoose where to push the message
Established a few best practices How much time does SNS take?Creating the account should take you about half and hour or soThe most amount of time will be setting up your account. Decide what information you will post on your page. Much of this information is already on your website or your job/internship database so its not NEW information, just repackaged.1hr per day Three 15-20 minute checks are average for us.The first in the morning to respond to any comments from the day beforeThe second at 11am to 12pm to hit “followers” during lunchThe last around 3-4pm to respond to any immediate comments How can we build our “fans”?- Have your students staff add as members to your network and invite their peers—for viral growthAdvertising campaign can include adding information to your website, newsletters, campus flyers, and staff email signatures.Do videos need to be professional?Functional needs to be determined by your social media policies.SMS are not OFFICIAL so it is ok to host “gorilla” footage as long as your min policies are meetSome of DPU CC policies are that the camera not be shaky, the subjects be facing into the camera and the shot be in focusTransparency, ease of use and accessibility are more important than getting a crisp “professional” video posted.The professional post can be a long term goal, but short term needs can be satisfied with “gorilla” student produced/edited footage.
How much time does SNS take?Creating the account should take you about half and hour or soThe most amount of time will be setting up your account. Decide what information you will post on your page. Much of this information is already on your website or your job/internship database so its not NEW information, just repackaged.1hr per day Three 15-20 minute checks are average for us.The first in the morning to respond to any comments from the day beforeThe second at 11am to 12pm to hit “followers” during lunchThe last around 3-4pm to respond to any immediate comments How can we build our “fans”?- Have your students staff add as members to your network and invite their peers—for viral growthAdvertising campaign can include adding information to your website, newsletters, campus flyers, and staff email signatures.Do videos need to be professional?Functional needs to be determined by your social media policies.SMS are not OFFICIAL so it is ok to host “gorilla” footage as long as your min policies are meetSome of DPU CC policies are that the camera not be shaky, the subjects be facing into the camera and the shot be in focusTransparency, ease of use and accessibility are more important than getting a crisp “professional” video posted.The professional post can be a long term goal, but short term needs can be satisfied with “gorilla” student produced/edited footage.
The structure and formula of the new series will ensure repeat traffic, support and elevate the awareness of the Career Roadmap, and is positioned to support the eventual launch of the restructuring of the Career Center's web pages. Beyond the web video series, a whole process was devised whereby new projects have the opportunity to emerge and a clear presentation was developed to help CMM understand the complexity/value of planning in video production while keeping it accessible and keeping it from being prohibitive.
